10 Questions
What is the importance of translating core business assets into the local language?
To engage and resonate with the local people
Why is it recommended to have resource and boots on the ground in the markets you operate in?
To ensure better understanding and execution in the local market
What is a key aspect of making a global concept or product local?
Translating websites and materials into multiple languages
What strategy involves having a few markets and prioritizing one for expansion?
Go-to-market strategy
Why is it important to invest in translating owned materials into the local language?
To resonate with the local market audience
What does 'test learn mentality' refer to in the context provided?
Engaging in continuous improvement and learning from tests
Why is having resource and boots on the ground emphasized for operating in new markets?
To ensure better operational understanding and execution
What is the significance of picking a preferred market for expansion?
Focusing on the market with the most potential
What advice is given regarding adapting a global product to a new market?
Adapt both product/service and materials to meet local needs
What is meant by aligning budget resources mentioned in the text?
Balancing translation costs with operational expenses
Learn about the process and considerations for expanding your business into new markets. Understand how market expansion strategies are similar to go-to-market strategies. Explore the key factors to take into account when entering new markets.
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