Manufacturing Processes Quiz

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Questions and Answers

What is the primary characteristic of job shop processes?

  • They operate continuously in high volumes.
  • They produce a limited variety of goods.
  • They require a fixed sequence of activities.
  • They are organized around general-purpose equipment. (correct)

Which of the following is an example of a flow shop process?

  • Bespoke tailoring shop
  • Automated car wash (correct)
  • Custom furniture manufacturing
  • Specialty food processing

What distinguishes continuous flow processes from other types?

  • They use highly specialized automated equipment. (correct)
  • They produce goods in small batches.
  • They focus on customization for individual customers.
  • They operate with flexible equipment.

During which phase of the product life cycle is a job shop process likely to be utilized?

<p>Introduction phase with low sales volume (B)</p> Signup and view all the answers

Why is understanding product life cycles important for businesses?

<p>It informs the design and choice of processes and value chains. (D)</p> Signup and view all the answers

What type of process is typically used for high-volume standard goods?

<p>Flow shop process (A)</p> Signup and view all the answers

As a product matures in its life cycle, what change might occur in its production process?

<p>It might shift to a more efficient flow shop process. (A)</p> Signup and view all the answers

Which characteristic is NOT associated with flow shop processes?

<p>Production of unique custom orders (C)</p> Signup and view all the answers

What is the primary purpose of the product-process matrix?

<p>To align process choice with product characteristics (C)</p> Signup and view all the answers

What happens as firms move down the diagonal of the product-process matrix?

<p>Processes become more standardized and offer higher volumes (C)</p> Signup and view all the answers

Why might a company choose to position itself off the diagonal of the product-process matrix?

<p>To differentiate itself from competitors and appeal to niche markets (A)</p> Signup and view all the answers

What risk does a company face when it positions too far off the diagonal of the product-process matrix?

<p>Increased production costs without demand for premium products (A)</p> Signup and view all the answers

Which of the following is an example of a company that employs a job shop process?

<p>Rolls-Royce, producing a small line of premium automobiles (D)</p> Signup and view all the answers

What technological advancement has challenged the theory of the product-process matrix?

<p>Advanced manufacturing technologies (A)</p> Signup and view all the answers

What is a potential outcome of implementing mass-customization strategies?

<p>Increased ability to produce a variety of low-volume products (A)</p> Signup and view all the answers

What should firms ensure if they choose an off-diagonal positioning strategy?

<p>Their target market is less price-sensitive (C)</p> Signup and view all the answers

What does the service-positioning matrix aim to address regarding service businesses?

<p>The limitations of the product-process matrix in service contexts. (C)</p> Signup and view all the answers

Which type of service allows customers to select from a wide variety of pathways?

<p>Customer-routed services (A)</p> Signup and view all the answers

In which scenario does the service delivery system constrain customer choices?

<p>Using an automatic teller machine (ATM). (D)</p> Signup and view all the answers

What are pathways in a service delivery system primarily used for?

<p>To create unique routes through services. (A)</p> Signup and view all the answers

What is a key component of designing customer-routed services?

<p>Understanding features that can delight customers. (D)</p> Signup and view all the answers

Which of the following is NOT an example of a customer-routed service?

<p>Making a deposit at an ATM. (D)</p> Signup and view all the answers

The service-positioning matrix focuses on which level of service?

<p>Service-encounter level (D)</p> Signup and view all the answers

What aspect does the service-positioning matrix primarily help management with?

<p>Designing service systems to meet customer needs. (A)</p> Signup and view all the answers

What is the primary goal of reengineering in business processes?

<p>To achieve profound improvements in key performance measures (D)</p> Signup and view all the answers

Which question is NOT typically evaluated during process analysis?

<p>Which employees are most productive? (C)</p> Signup and view all the answers

What is utilization in the context of a business process?

<p>The fraction of time a workstation or individual is engaged in productive work (A)</p> Signup and view all the answers

Which of the following is a relevant question when considering potential bottlenecks in a process?

<p>What skills and tools are needed at each step? (C)</p> Signup and view all the answers

What does the term 'process fail points' refer to?

<p>Points where errors are likely to occur leading to customer dissatisfaction (B)</p> Signup and view all the answers

What is one effect of having idle resources in a process?

<p>Draining away potential profit (B)</p> Signup and view all the answers

What is a common utilization percentage range found in most job shops?

<p>65 to 90 percent (C)</p> Signup and view all the answers

Which aspect is essential to evaluate in order to enhance operational performance?

<p>Logical arrangement of the process steps (B)</p> Signup and view all the answers

What factors influence the service-encounter activity sequence?

<p>Customer discretion and service-encounter repeatability (C)</p> Signup and view all the answers

How does a high degree of repeatability affect service systems?

<p>It encourages standardized processes and improves efficiency (C)</p> Signup and view all the answers

What does the vertical axis of the Service Positioning Matrix (SPM) represent?

<p>The number of pathways built into the service system design (C)</p> Signup and view all the answers

What is the potential outcome of moving too far off the diagonal in the SPM?

<p>Mismatch between service system and desired activity sequence (B)</p> Signup and view all the answers

What relationship does the Service Positioning Matrix (SPM) share with the product-process matrix?

<p>They both emphasize optimal system design based on customer interaction (D)</p> Signup and view all the answers

What typically results from a low degree of repeatability in service encounters?

<p>Higher costs per transaction and lower efficiency (A)</p> Signup and view all the answers

What does a service encounter that is less unique imply about the service design?

<p>It means fewer pathways available for customer choice (A)</p> Signup and view all the answers

What is a consequence of providing customers the opportunity to design their own service-encounter activity sequence?

<p>Increased variability in service performance (A)</p> Signup and view all the answers

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Study Notes

Job Shop Processes

  • Flexible and adaptable to produce a wide range of goods and services in small quantities.
  • Often used for custom or option-type products.
  • Customer orders are processed in batches, with varying sequences of processing steps and movement to different work areas.

Flow Shop Processes

  • Organized around a fixed sequence of activities and process steps.
  • Produce a limited variety of similar goods or services (e.g., assembly line).
  • Used for high-volume, option-oriented, and standard goods and services (e.g., automobiles, appliances, insurance policies).
  • Employ specialized equipment and computer software.

Continuous Flow Processes

  • Highly standardized goods or services are produced in very high volumes.
  • Examples include automated car washes, steel mills, and electronic services like credit card authorizations.
  • Rigid sequence of work tasks with specialized, automated equipment, often computer-controlled.

Product Life Cycle (PLC)

  • Characterizes the growth, maturity, and decline of a product over time.
  • Four phases: introduction, growth, maturity, and decline.
  • PLC impacts process design and choice.

Product-Process Matrix

  • Aligns process choice with the characteristics of the manufactured good.
  • Diagonal alignment represents the ideal match between product type and process type.
  • Companies can differentiate themselves by positioning off the diagonal (e.g., Rolls-Royce).
  • Advanced manufacturing technologies allow for flexibility and off-diagonal positioning, enabling mass customization strategies.

Service-Positioning Matrix (SPM)

  • Addresses limitations of the product-process matrix in service businesses.
  • Focuses on the service-encounter level.
  • Pathways: customer-driven (broad freedom) or provider-driven (limited options).
  • Customer-routed services offer many possible pathways, giving customers control, while provider-routed services restrict options.
  • SPM emphasizes the relationship between service-encounter activity sequence and the number of pathways.

Process Analysis

  • Evaluates process logic, value-add, efficiency, capacity, skills, and potential errors.
  • Identifies opportunities for improvement through elimination, combination, reordering, automation, and performance measurement.
  • Emphasizes customer interaction and sustainability.

Reengineering

  • Fundamental redesign of business processes for significant performance improvement.
  • Involves questioning existing procedures and assumptions for potential radical change.

Resource Utilization

  • Measures the fraction of time a workstation or individual is busy.
  • 100% utilization is difficult to achieve, typically ranging from 65% to 90% in job shops.

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