Podcast
Questions and Answers
What are some new roles manufacturers are playing in value chains?
What are some new roles manufacturers are playing in value chains?
Which of the following is NOT a factor contributing to the high cost of labor?
Which of the following is NOT a factor contributing to the high cost of labor?
What are some key competencies producers need to develop in a changing manufacturing landscape?
What are some key competencies producers need to develop in a changing manufacturing landscape?
What are some key competencies field service providers need to develop in a changing manufacturing landscape?
What are some key competencies field service providers need to develop in a changing manufacturing landscape?
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What role does a channel intermediary play in the new manufacturing landscape?
What role does a channel intermediary play in the new manufacturing landscape?
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What is the central idea behind "the sharing economy" as defined by Schlagwein et al. (2020)?
What is the central idea behind "the sharing economy" as defined by Schlagwein et al. (2020)?
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What were the two platforms that launched in San Francisco in 2008, marking the origin of the sharing economy?
What were the two platforms that launched in San Francisco in 2008, marking the origin of the sharing economy?
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What is the key factor in the definition of the sharing economy?
What is the key factor in the definition of the sharing economy?
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What are the two main criticisms of the sharing economy, according to the text?
What are the two main criticisms of the sharing economy, according to the text?
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What is a key advantage of the sharing economy for users?
What is a key advantage of the sharing economy for users?
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How do users build trust in the sharing economy?
How do users build trust in the sharing economy?
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What is the key feature of the sharing economy model?
What is the key feature of the sharing economy model?
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What is a common misconception about the sharing economy?
What is a common misconception about the sharing economy?
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What is a key advantage of "Pay for use" in the Product-as-a-Service model?
What is a key advantage of "Pay for use" in the Product-as-a-Service model?
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What is the key advantage of "Leasing" in the Product-as-a-Service model?
What is the key advantage of "Leasing" in the Product-as-a-Service model?
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What is the difference between "Leasing" and "Short-term rental" in the Product-as-a-Service model?
What is the difference between "Leasing" and "Short-term rental" in the Product-as-a-Service model?
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Which of the following is NOT a benefit of a Performance-based contract?
Which of the following is NOT a benefit of a Performance-based contract?
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What is a key characteristic of a rental configuration compared to a lease?
What is a key characteristic of a rental configuration compared to a lease?
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According to the example provided, what is an example of a performance-based contract outcome?
According to the example provided, what is an example of a performance-based contract outcome?
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Which of the following is a potential opportunity outlined for PaaS in consumer markets?
Which of the following is a potential opportunity outlined for PaaS in consumer markets?
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What is the main benefit of Philips Lighting Service as presented in the text?
What is the main benefit of Philips Lighting Service as presented in the text?
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Which of the following is NOT a critical issue associated with extending the life of a product?
Which of the following is NOT a critical issue associated with extending the life of a product?
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Which activity is focused on providing replacement parts for products that wear out quickly?
Which activity is focused on providing replacement parts for products that wear out quickly?
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What is a key benefit of a product designed for repair?
What is a key benefit of a product designed for repair?
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In what type of market does extending product life become particularly crucial?
In what type of market does extending product life become particularly crucial?
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What is an example of how internet connectivity can enable product upgrades?
What is an example of how internet connectivity can enable product upgrades?
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What is the main focus of a Product Life-Extension business model?
What is the main focus of a Product Life-Extension business model?
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Which of the following is NOT a main activity associated with the Product Life-Extension business model?
Which of the following is NOT a main activity associated with the Product Life-Extension business model?
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The 'freemium' model is an example of a Product Life-Extension strategy because it:
The 'freemium' model is an example of a Product Life-Extension strategy because it:
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What is the primary customer segment targeted by the 'Refurbish' activity?
What is the primary customer segment targeted by the 'Refurbish' activity?
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Which of the following activities involves the collection and resale of used goods?
Which of the following activities involves the collection and resale of used goods?
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What is the relationship between the 'Build to Last' activity and alternative revenue models?
What is the relationship between the 'Build to Last' activity and alternative revenue models?
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Which of the following is a key advantage of the 'Refurbish' activity?
Which of the following is a key advantage of the 'Refurbish' activity?
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Why is the 'ReCommerce' activity becoming increasingly important for primary manufacturers and retailers?
Why is the 'ReCommerce' activity becoming increasingly important for primary manufacturers and retailers?
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Flashcards
Channel Intermediaries
Channel Intermediaries
Entities that connect manufacturers with final consumers, facilitating product distribution.
Field Service Firms
Field Service Firms
Specialized businesses that provide maintenance and direct services related to manufactured products.
Social Enterprises
Social Enterprises
Organizations that use business strategies to improve social and environmental conditions.
Short Supply Chains
Short Supply Chains
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Customer Relationship Management
Customer Relationship Management
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Predictive Maintenance
Predictive Maintenance
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Sharing Economy
Sharing Economy
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Uber and Airbnb
Uber and Airbnb
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Product Life Cycle
Product Life Cycle
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Life-Extension Business Model
Life-Extension Business Model
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Freemium Model
Freemium Model
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Build to Last
Build to Last
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Refurbish
Refurbish
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ReCommerce
ReCommerce
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Upgrade
Upgrade
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Repair
Repair
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Refill
Refill
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Saturated Markets
Saturated Markets
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Sharing Business Model
Sharing Business Model
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Resource Sharing
Resource Sharing
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Advantages for Users
Advantages for Users
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Trust in Sharing Economy
Trust in Sharing Economy
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Key Challenges
Key Challenges
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Pay for Use (PaaS)
Pay for Use (PaaS)
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Leasing
Leasing
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Product-as-a-Service (PaaS)
Product-as-a-Service (PaaS)
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Rental Configuration
Rental Configuration
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Performance-based Contract
Performance-based Contract
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Philips Lighting Service
Philips Lighting Service
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Opportunities for PaaS
Opportunities for PaaS
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Challenges for PaaS
Challenges for PaaS
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Study Notes
Product Life Cycle Extension
- Resell: A business model where products are resold after their original owner is finished with them. This can involve the original company or a redistribution platform.
- Repair/Upgrade/Refill: A model where companies design products to last, offering upgrades, repairs, or refills for existing products. Money is exchanged based on the work performed.
Product Life-Extension Refurbish & Remanufacture
- Owner Disposes: The owner discards a product.
- Resell ("Good as New"): Products are resold in an almost-new condition, with a value equal to a new product or slightly less.
- Renewed Product: Similar to "Good as New" but slightly more detailed with components that have been replaced for optimal functionality.
- Recovery Channel: The process of reclaiming usable components from discarded products.
- Disassembled Product: The breaking down of products into their component parts.
Product Life-Extension Business Model
- Longevity over Volume: The model prioritizes extending the useful lifespan of products through more frequent use in the consumer market.
- Durability/Quality Focus: Products are emphasized for durability, quality, and functionality, to make them attractive to consumers looking for long-term use or repeat services and repairs.
- Intensive Product Use: More intensive use of a product is beneficial for the company providing it.
Different Revenue Models
- Freemium Model: A business model where the core product or service is offered for free, while premium features or content are sold. Digital products, such as Dropbox, LinkedIn, NYT, and Spotify use this model.
- Examples Dropsbox -cloud storage service, 2 GB storage free. Upgrading to 100GB is $9.99.
Six Main Activities
- Build to Last: Creating high-quality and durable products, charging a premium price.
- Refurbish: Restoring used products to "like-new" condition, targeting price-sensitive customers. Components can be remade.
- ReCommerce: Collecting used goods for resale or exchange.
- Upgrade: Adding features or functionality instead of replacing the product entirely.
- Refill: Replacing a part or function, targeting customers needing more functionality than the physical product
- Repair: Repairing broken products, appealing to customers who have limited interest in replacing products.
Critical Issues and Opportunities for Product Life-Extension
- Incentive Required Extending the life of a product needs an incentive for consumers, especially for replacement or repairs.
- Designing for Repair: Companies need to design products that encourage ease of repair.
- Service Network: Strong service networks are required for repair and maintenance to support customer retention.
- Customer Relationships: Building strong relationships with customers to encourage repeat business and loyalty are important factors in the effectiveness of product life extension.
- Home Appliances: These products have saturated markets and the design for repair and replacement is important.
- Energy Efficiency: Upgrading to environmentally friendly products should generate new revenue.
- Interchangeable Products: Design for modularity and easily interchangeable parts is a benefit (product-as-a-service).
New Roles and Key Factors
- Channel Intermediaries: Companies acting as intermediaries between manufacturers and consumers in the supply chain.
- Specialized Service Firms: Companies focusing on repairs and maintenance of products, acting as an important value chain element.
- Social Enterprises: Partnerships with social enterprises and local producers who are sensitive to zero km and short supply chains, along with digitization, are essential elements in the process.
New Competencies
- Investment and efficient customer relationships: Producers need better customer relations.
- Direct Sales: The transition from manufacturing to direct sales, is more efficient.
- Predictive Maintenance: Identifying potential issues before they arise through advanced analytics.
- Repair Partner Networks: Building strong networks of repair partners for product support reduces maintenance and repair costs.
- Channel Intermediaries: These intermediaries handle connecting buyers and sellers and verify products for quality control to maximize value while focusing on cost control.
Sharing (Collaborative) Economy
- Origin: The co-ride platform Uber and accommodation platform Airbnb launched in San Francisco in 2008.
- Definition: A socio-economic system of information-technological interconnected exchanges, where ownership of goods and services is not transferred but utilization or access remains a source of business and revenue.
Increasing Market
- Growth: The market for sharing economies is increasing, with projected values in billions for 2021-2031
- Data sources: Charts and figures show this growth in value globally.
Product as a Service (PaaS)
- Focus: Providing products on a pay-per-use basis for services, like maintenance rentals, and repairs, etc.
Different PaaS Options
- Pay for use: Consumers pay based on usage.
- Leasing: Consumers pay for long-term use of devices with agreements. Limited usage.
- Rental: Consumers pay for short-term use. Includes flexible arrangements.
- Performance-based contract: Providing service and quality levels.
Scale-up the Service
- Niche Industries: Expand from a few industries like car rentals and construction to wider markets
- Consumer Markets: Identify and expand into profitable markets appealing to consumers
- New Customer Profiles: Targeting different consumer segments like those who seek more economical purchases and/or environmentally friendly products.
- New Business Models: Consider new commercial models and how to scale up for success.
Opportunities and Challenges for PaaS
- Company Focus: Identify the products/services offered by the company to apply PaaS.
- Opportunity List: Identify opportunities in the PaaS market for the product.
- Challenge List: Identify challenges in the PaaS market and explore solutions
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Description
Test your knowledge on the evolving roles of manufacturers and the dynamics of the sharing economy. Explore key competencies needed in today's manufacturing landscape and understand the impact of intermediary channels. This quiz will also cover the criticisms and advantages associated with the sharing economy.