Managerial Economics Course Outline
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Questions and Answers

What is the main focus of Part III of the book?

  • Managerial economics of strategy
  • Situations of market power
  • Issues of management in imperfect markets (correct)
  • Modern managerial economics – strategy and organization

What is the only chapter in Part III that depends on understanding Part II?

  • Chapter 16
  • Chapter 15 (correct)
  • Chapter 12
  • Chapter 14

What would a course focusing on the managerial economics of strategy comprise of?

  • Chapters 1–7 and 12–14
  • Chapters 1–11 (correct)
  • Chapters 1–15
  • Chapters 1–4 and 7–14

What can be found on the book's website?

<p>Additional cases and applications, as well as updates and corrections to the book (A)</p> Signup and view all the answers

Who is the author of the book?

<p>Ivan Png (B)</p> Signup and view all the answers

Who did the author gratefully acknowledge for their advice and suggestions?

<p>Nicholas Snowden, Richard Leigh, and Joy Cheng (D)</p> Signup and view all the answers

What is one way managerial economics can aid in decision-making?

<p>By correcting systematic biases in individual decision-making (B)</p> Signup and view all the answers

What type of models describe behavior at a single point in time?

<p>Static models (C)</p> Signup and view all the answers

What is a key aspect of dynamic models?

<p>They focus on behavior at multiple points in time (A)</p> Signup and view all the answers

Why must future dollars be discounted to their present value?

<p>Because a dollar now is different from a dollar in the future (B)</p> Signup and view all the answers

What is a characteristic of investments, according to the text?

<p>They involve using resources at specific times to receive benefits at other times (C)</p> Signup and view all the answers

What is the primary focus of dynamic models in extensive form?

<p>The sequence of actions and payments (A)</p> Signup and view all the answers

What is the fundamental assumption of managerial economics models?

<p>People always choose the alternative that maximizes the difference between benefit and cost (A)</p> Signup and view all the answers

What is the term used to describe the limitation of human cognitive abilities and self-control in decision-making?

<p>Bounded rationality (D)</p> Signup and view all the answers

What is the sunk-cost fallacy an example of?

<p>A systematic error in decision-making (A)</p> Signup and view all the answers

What was the result of the experiment by Hal Arkes and Catherine Blumer?

<p>Consumers who had incurred a larger sunk cost tended to consume more (B)</p> Signup and view all the answers

What is the status quo bias an example of?

<p>A systematic error in decision-making (D)</p> Signup and view all the answers

What was the purpose of the experiment by Jack Knetsch and Jack Sinden?

<p>To compare the value of cash and lottery tickets (C)</p> Signup and view all the answers

What happens to Joy's demand curve when the price of popcorn increases?

<p>It shifts to the left (D)</p> Signup and view all the answers

What is the effect of an increase in advertising on the demand curve?

<p>It shifts to the right (A)</p> Signup and view all the answers

What is the primary goal of persuasive advertising?

<p>To influence consumer choice (D)</p> Signup and view all the answers

What type of goods are movies and mobile telephone services?

<p>Consumer goods (D)</p> Signup and view all the answers

What is the majority of economic transactions in an economy?

<p>Business-to-business sales (B)</p> Signup and view all the answers

What is the purpose of informative advertising?

<p>To communicate information to potential buyers and sellers (B)</p> Signup and view all the answers

What happens to the market as a whole when the price of a good decreases?

<p>It will buy a larger quantity (A)</p> Signup and view all the answers

Which of the following factors affects the market demand for a consumer good?

<p>The prices of related products (D)</p> Signup and view all the answers

What is the graphical representation of the market buyer surplus?

<p>The area between the market demand curve and the price line (C)</p> Signup and view all the answers

What happens to the demand for a product when the price of a substitute increases?

<p>It increases (C)</p> Signup and view all the answers

What is the difference between the buyers' total benefit from consumption and the buyers' actual expenditure?

<p>Buyers' surplus (D)</p> Signup and view all the answers

How can a seller extract the buyers' surplus and raise profit?

<p>By selling through package deals and two-part pricing (A)</p> Signup and view all the answers

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