Managerial Economics Course Outline
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Questions and Answers

What is the main focus of Part III of the book?

  • Managerial economics of strategy
  • Situations of market power
  • Issues of management in imperfect markets (correct)
  • Modern managerial economics – strategy and organization
  • What is the only chapter in Part III that depends on understanding Part II?

  • Chapter 16
  • Chapter 15 (correct)
  • Chapter 12
  • Chapter 14
  • What would a course focusing on the managerial economics of strategy comprise of?

  • Chapters 1–7 and 12–14
  • Chapters 1–11 (correct)
  • Chapters 1–15
  • Chapters 1–4 and 7–14
  • What can be found on the book's website?

    <p>Additional cases and applications, as well as updates and corrections to the book</p> Signup and view all the answers

    Who is the author of the book?

    <p>Ivan Png</p> Signup and view all the answers

    Who did the author gratefully acknowledge for their advice and suggestions?

    <p>Nicholas Snowden, Richard Leigh, and Joy Cheng</p> Signup and view all the answers

    What is one way managerial economics can aid in decision-making?

    <p>By correcting systematic biases in individual decision-making</p> Signup and view all the answers

    What type of models describe behavior at a single point in time?

    <p>Static models</p> Signup and view all the answers

    What is a key aspect of dynamic models?

    <p>They focus on behavior at multiple points in time</p> Signup and view all the answers

    Why must future dollars be discounted to their present value?

    <p>Because a dollar now is different from a dollar in the future</p> Signup and view all the answers

    What is a characteristic of investments, according to the text?

    <p>They involve using resources at specific times to receive benefits at other times</p> Signup and view all the answers

    What is the primary focus of dynamic models in extensive form?

    <p>The sequence of actions and payments</p> Signup and view all the answers

    What is the fundamental assumption of managerial economics models?

    <p>People always choose the alternative that maximizes the difference between benefit and cost</p> Signup and view all the answers

    What is the term used to describe the limitation of human cognitive abilities and self-control in decision-making?

    <p>Bounded rationality</p> Signup and view all the answers

    What is the sunk-cost fallacy an example of?

    <p>A systematic error in decision-making</p> Signup and view all the answers

    What was the result of the experiment by Hal Arkes and Catherine Blumer?

    <p>Consumers who had incurred a larger sunk cost tended to consume more</p> Signup and view all the answers

    What is the status quo bias an example of?

    <p>A systematic error in decision-making</p> Signup and view all the answers

    What was the purpose of the experiment by Jack Knetsch and Jack Sinden?

    <p>To compare the value of cash and lottery tickets</p> Signup and view all the answers

    What happens to Joy's demand curve when the price of popcorn increases?

    <p>It shifts to the left</p> Signup and view all the answers

    What is the effect of an increase in advertising on the demand curve?

    <p>It shifts to the right</p> Signup and view all the answers

    What is the primary goal of persuasive advertising?

    <p>To influence consumer choice</p> Signup and view all the answers

    What type of goods are movies and mobile telephone services?

    <p>Consumer goods</p> Signup and view all the answers

    What is the majority of economic transactions in an economy?

    <p>Business-to-business sales</p> Signup and view all the answers

    What is the purpose of informative advertising?

    <p>To communicate information to potential buyers and sellers</p> Signup and view all the answers

    What happens to the market as a whole when the price of a good decreases?

    <p>It will buy a larger quantity</p> Signup and view all the answers

    Which of the following factors affects the market demand for a consumer good?

    <p>The prices of related products</p> Signup and view all the answers

    What is the graphical representation of the market buyer surplus?

    <p>The area between the market demand curve and the price line</p> Signup and view all the answers

    What happens to the demand for a product when the price of a substitute increases?

    <p>It increases</p> Signup and view all the answers

    What is the difference between the buyers' total benefit from consumption and the buyers' actual expenditure?

    <p>Buyers' surplus</p> Signup and view all the answers

    How can a seller extract the buyers' surplus and raise profit?

    <p>By selling through package deals and two-part pricing</p> Signup and view all the answers

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