Management Principles and Theories Quiz

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Key Customer Markets

Dr. Rasha Abd El Aziz Ismail ElNaggar, Dr. Hesham Ramadan Eassa Hassaan, Dr. Naglaa Mohamed Diaa Ramzy

Market Segmentation and Targeting

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Individuals or groups with needs/wants, ability to purchase, and willingness to spend.

Dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics

Chapter 1 explores the fundamental concepts and definitions of marketing.

Chapter 2 discusses the use of data and marketing analytics in decision-making.

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Various customer markets target different needs and preferences, impacting strategy and marketing efforts.
Key markets often include B2B (Business to Business), B2C (Business to Consumer), and niche markets, with distinct characteristics and demands.

The text is authored by multiple contributors, showcasing diverse perspectives and expertise in the subject matter.

Chapter 3 addresses the evolving landscape of customer expectations and behaviors in response to market changes.

Title of Chapter 1 focuses on foundational concepts and strategies in understanding customer markets.
Title of Chapter 2 explores the dynamics and trends influencing customer markets, providing context for strategic approaches.