Podcast
Questions and Answers
What is a primary function of text mining?
What is a primary function of text mining?
- Mining database information
- Extracting key elements from large unstructured text data sets (correct)
- Analyzing web structures
- Extracting key elements from structured data sets
Web mining includes web structure mining but does not include web usage mining.
Web mining includes web structure mining but does not include web usage mining.
False (B)
Name one advantage of using the web for database access.
Name one advantage of using the web for database access.
Ease of use of browser software
Sentiment analysis software is a tool used in __________.
Sentiment analysis software is a tool used in __________.
Match the terms with their descriptions:
Match the terms with their descriptions:
Which of the following is NOT a problem associated with a traditional file environment?
Which of the following is NOT a problem associated with a traditional file environment?
Data governance is not essential for managing a firm's data resources.
Data governance is not essential for managing a firm's data resources.
What is a database?
What is a database?
A ________ is a group of records of the same type.
A ________ is a group of records of the same type.
What is one major capability of a database management system (DBMS)?
What is one major capability of a database management system (DBMS)?
Lack of flexibility is a benefit of the traditional file environment.
Lack of flexibility is a benefit of the traditional file environment.
What does the term 'entity' refer to in the context of databases?
What does the term 'entity' refer to in the context of databases?
Match the following terms with their definitions:
Match the following terms with their definitions:
What is the primary purpose of a Database Management System (DBMS)?
What is the primary purpose of a Database Management System (DBMS)?
A primary key is used to uniquely identify records in a table.
A primary key is used to uniquely identify records in a table.
What is normalization in the context of database design?
What is normalization in the context of database design?
In a relational database, the structure is often represented as a __________ containing rows and columns.
In a relational database, the structure is often represented as a __________ containing rows and columns.
Match the following database terminology with their definitions:
Match the following database terminology with their definitions:
What is a primary challenge associated with big data?
What is a primary challenge associated with big data?
Which of the following does a DBMS NOT solve?
Which of the following does a DBMS NOT solve?
An entity-relationship diagram represents the physical structure of the database.
An entity-relationship diagram represents the physical structure of the database.
A data warehouse allows data to be altered.
A data warehouse allows data to be altered.
What is Hadoop primarily used for?
What is Hadoop primarily used for?
What language is commonly used for querying and reporting in databases?
What language is commonly used for querying and reporting in databases?
What is a primary benefit of in-memory computing?
What is a primary benefit of in-memory computing?
Analytic platforms only utilize relational tools for data processing.
Analytic platforms only utilize relational tools for data processing.
Hadoop includes the __________ for data storage.
Hadoop includes the __________ for data storage.
Match the BI infrastructure tools with their descriptions:
Match the BI infrastructure tools with their descriptions:
What does OLAP stand for?
What does OLAP stand for?
The objective of data mining is to find hidden _______ and relationships in datasets.
The objective of data mining is to find hidden _______ and relationships in datasets.
Which of the following is NOT a key service offered by Hadoop?
Which of the following is NOT a key service offered by Hadoop?
Data marts generally focus on multiple subjects within a business.
Data marts generally focus on multiple subjects within a business.
Match the following types of analysis with their descriptions:
Match the following types of analysis with their descriptions:
What type of information can be inferred from data mining?
What type of information can be inferred from data mining?
Name one advantage of using a data warehouse.
Name one advantage of using a data warehouse.
Multidimensional data analysis looks at single aspect dimensions of information.
Multidimensional data analysis looks at single aspect dimensions of information.
Name one type of information obtainable from data mining.
Name one type of information obtainable from data mining.
Flashcards
Database
Database
A collection of related files that store data.
File
File
A group of records of the same type, like all customer records.
Record
Record
A set of related fields about one entity, like all details about one customer.
Field
Field
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Entity
Entity
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Attribute
Attribute
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Data Redundancy
Data Redundancy
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Data Inconsistency
Data Inconsistency
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Big Data
Big Data
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Volumes of Data
Volumes of Data
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Data Warehouse
Data Warehouse
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Data Mart
Data Mart
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Hadoop
Hadoop
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HDFS (Hadoop Distributed File System)
HDFS (Hadoop Distributed File System)
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MapReduce
MapReduce
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In-memory Computing
In-memory Computing
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Text Mining
Text Mining
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Web Mining
Web Mining
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Web Content Mining
Web Content Mining
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Web Structure Mining
Web Structure Mining
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Web Usage Mining
Web Usage Mining
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Analytic platforms
Analytic platforms
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Multidimensional data analysis (OLAP)
Multidimensional data analysis (OLAP)
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Data mining
Data mining
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Associations (Data mining)
Associations (Data mining)
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Classifications (Data mining)
Classifications (Data mining)
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Clustering (Data mining)
Clustering (Data mining)
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Forecasting (Data mining)
Forecasting (Data mining)
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DBMS
DBMS
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Relational DBMS
Relational DBMS
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Primary Key
Primary Key
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Foreign Key
Foreign Key
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Normalization
Normalization
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Referential Integrity
Referential Integrity
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SQL (Structured Query Language)
SQL (Structured Query Language)
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Study Notes
Management Information Systems: Chapter 6
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Management Information Systems: Managing the Digital Firm, Seventeenth Edition, Global Edition, by Kenneth C. Laudon and Jane P. Laudon
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Chapter 6 covers Foundations of Business Intelligence: Databases and Information Management.
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Learning Objectives include: the challenges of managing data resources in a traditional file environment, the capabilities of Database Management Systems (DBMS), tools and technologies for accessing information from databases to improve business performance and decision-making, and the importance of data governance and data quality assurance.
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A traditional file environment suffers from issues such as data redundancy, inconsistency, program-data dependence, poor flexibility, poor security, and lack of data sharing and availability.
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Database Management Systems (DBMS) serve multiple applications by centralizing data and controlling redundancy.
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DBMS functions include: interfaces between applications and physical data files, separation of logical and physical views of data, solving the problems of traditional file environments, and controlling redundancy/inconsistency, uncoupling programs and data, enabling organizations to centrally manage data and data security.
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Data is organized in hierarchical structures with a database at the top, followed by files, records, fields, bytes, and bits.
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Relational DBMS is a powerful tool that represents data as tables, with rows (records) and columns (fields).
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Key fields uniquely identify records, primary keys are in tables and point to records, while foreign keys link tables.
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Capabilities of DBMS include data definition, data dictionaries, querying and reporting (using Structured Query Language (SQL), and various report generation tools, such as Microsoft Access.
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Designing databases requires conceptual design vs. physical design, normalization to reduce redundancy, and referential integrity.
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Big data consists of massive amounts of unstructured/semi-structured data from web traffic, social media, sensors, etc., and requires new technologies for management and analysis.
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Business intelligence infrastructure includes tools for obtaining information from multiple systems and big data, such as data warehouses, data marts, Hadoop, in-memory computing, and analytical platforms.
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Data warehouses store current and historical data, while data marts are subsets of data warehouses focused on single subjects or business lines.
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Hadoop enables big data processing across inexpensive computers, using Hadoop Distributed File System (HDFS), MapReduce, and NoSQL databases like Hbase.
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In-memory computing uses computer memory (RAM) for data storage, reducing processing delays. Analytical platforms use both relational and non-relational tools optimized for large datasets.
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Contemporary BI infrastructure consists of various data sources, including operational data, historical data, IoT data, and external data. Data is transformed and loaded into a Data Warehouse, providing data for Data Marts, Casual Users, and Power Users. Data mining tools can be used to get important insights such as customer buying behavior, predicting future events, etc.
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Online Analytical Processing (OLAP) enables rapid, online answers needed for ad-hoc queries, typically using multidimensional analysis. Data mining finds patterns and relationships in data, with types such as associations, sequencing, classification, clustering, and forecasting. Text mining extracts key elements from large text sets, while web mining discovers patterns from web content, structure, and usage.
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Databases and the web allow organizations to make internal databases accessible to customers and partners, with advantages including ease of use, minimal changes to database systems and low cost.
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