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Management Information Systems Chapter 1
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Management Information Systems Chapter 1

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Questions and Answers

What is the primary objective of information systems implemented by Kroger, as discussed in the chapter-opening case?

  • To enhance employee morale
  • To improve decision making processes
  • To reduce the cost of supplies
  • To increase customer satisfaction levels (correct)
  • What is the key characteristic of Apple's creation of the iPod?

  • Use of a web-based digital dashboard to provide real-time company information
  • Implementation of a RetailLink system
  • Use of sensors to monitor cold food storage temperatures
  • Creation of a new product using information systems (correct)
  • What is the primary outcome of Walmart's implementation of information systems?

  • Achievement of operational excellence (correct)
  • Survival in the competitive market
  • Enhanced customer satisfaction levels
  • Improved employee morale
  • What is the primary distinguishing feature of big data generated by Internet activity?

    <p>The enormous volume of data generated</p> Signup and view all the answers

    What is the key benefit of Verizon's use of a web-based digital dashboard?

    <p>Real-time company information for managers</p> Signup and view all the answers

    What is the major factor driving the growth of business use of big data?

    <p>The increasing importance of data-driven decision making</p> Signup and view all the answers

    What is the primary objective of Mandarin Oriental's use of computers to keep track of guest preferences?

    <p>To provide personalized services to guests</p> Signup and view all the answers

    According to Thomas Friedman, what is the primary consequence of the 'flattening' of the world?

    <p>The reduction of economic and cultural advantages of developed countries</p> Signup and view all the answers

    What is the key characteristic of Kroger's use of sensors to monitor cold food storage temperatures?

    <p>Monitoring of cold food storage temperatures</p> Signup and view all the answers

    What is the primary characteristic that distinguishes the emerging mobile digital platform from other information systems technologies?

    <p>The shift towards mobile devices</p> Signup and view all the answers

    What is the primary driver of the growth of cloud computing?

    <p>The increasing importance of data storage and scalability</p> Signup and view all the answers

    What is the primary benefit of business intelligence in the context of information systems?

    <p>The ability to make data-driven decisions</p> Signup and view all the answers

    What business objective is a firm seeking to achieve when it invests in an information system because it is a necessity of doing business?

    <p>Survival</p> Signup and view all the answers

    What business objective is illustrated by Mandarin Oriental's use of computer systems to keep track of guests' preferences?

    <p>Customer intimacy</p> Signup and view all the answers

    What motivated competitors to provide ATMs after Citibank introduced the first ATMs in New York?

    <p>To gain competitive advantage</p> Signup and view all the answers

    Which of the following business objectives is most closely related to a firm's ability to adapt to changing market conditions?

    <p>Operational excellence</p> Signup and view all the answers

    What is the primary goal of a firm that seeks to achieve operational excellence through its information system?

    <p>To reduce costs and improve efficiency</p> Signup and view all the answers

    Which of the following business objectives is most focused on using information systems to better understand and serve customers?

    <p>Customer intimacy</p> Signup and view all the answers

    What was the approximate amount spent by American businesses on information systems hardware, software, and telecommunications equipment in 2015?

    <p>About $1 trillion</p> Signup and view all the answers

    What is the primary objective of the department store's new application that analyzes spending levels and cross-references them to popular clothing styles?

    <p>To achieve operational excellence</p> Signup and view all the answers

    What is the significance of the department store's implementation of the new application?

    <p>It optimizes inventory levels and reduces waste</p> Signup and view all the answers

    What percentage of U.S. businesses are likely to have a remote work program?

    <p>Around 60%</p> Signup and view all the answers

    What is the primary driver of the investment in information systems by American businesses?

    <p>The need for operational excellence</p> Signup and view all the answers

    What is the ultimate goal of the department store's analysis of spending levels and popular clothing styles?

    <p>To optimize inventory levels and reduce waste</p> Signup and view all the answers

    What percentage of total invested capital did private business investment in information technology account for in 1999?

    <p>21 percent</p> Signup and view all the answers

    What is the approximate amount of money American businesses spent on business and management consulting and information technology services in 2015?

    <p>$500 billion</p> Signup and view all the answers

    Why are organizational, management, and cultural changes inside firms essential for deriving business value from IT investment?

    <p>Because they are a critical component of IT investment</p> Signup and view all the answers

    What is the primary reason for American businesses investing in information systems hardware, software, and telecommunications equipment?

    <p>To support business operations</p> Signup and view all the answers

    What is the main purpose of business and management consulting for American businesses?

    <p>To redesign business operations</p> Signup and view all the answers

    How many Americans access the Internet using a smartphone or tablet?

    <p>194 million</p> Signup and view all the answers

    Study Notes

    Information Systems in Business

    • In 2015, American businesses invested around $1 trillion in information systems hardware, software, and telecommunications equipment.
    • Private business investment in information technology has grown from 21% of total invested capital in 1999 to 37% of all invested capital in 2015.
    • Most of the business value of IT investment derives from organizational, management, and cultural changes inside firms.

    Business and Technology

    • Approximately 194 million Americans access the Internet using a smartphone or tablet.
    • Many Fortune 500 U.S. companies have some form of remote work program.
    • Big data refers to the enormous volume of data generated by Internet activity, such as web traffic, email, and social media.

    Business Objectives

    • A firm that invests in an information system because it is a necessity of doing business does so to achieve the business objective of survival.
    • The Mandarin Oriental's use of computer systems to keep track of guests' preferences is an example of customer intimacy.
    • Competitors were seeking to achieve competitive advantage when they rushed to provide ATMs after Citibank introduced the first ATMs in New York.

    Business Examples

    • Apple's creation of the iPod is an example of a business using information systems to create a new product.
    • Walmart's RetailLink system and Kroger's use of sensors to monitor cold food storage temperatures are examples of businesses using information systems to improve operations.
    • Verizon's use of a web-based digital dashboard to provide real-time company information for managers is an example of improved decision making.

    Globalization and Technology

    • Thomas Friedman's description of the world as "flat" refers to the flattening of economic and cultural advantages of developed countries.
    • The growth of globalization and the ubiquity of global exchange and travel have been facilitated by the Internet and technology.

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    Test your knowledge of Management Information Systems with this quiz, covering the transformation of business through information systems and its key metrics. Get ready to analyze and think critically!

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