Management: Chapter 5 - Planning

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Questions and Answers

Which of the following accurately describes the relationship between planning and strategy?

  • Strategy is a fixed document, while planning is an ongoing process that does not need to be updated.
  • Planning involves setting goals, while strategy is a short-term action plan.
  • Strategy is a large-scale action plan setting long-term goals, and planning involves deciding how to achieve them. (correct)
  • Planning is only relevant for operational decisions, while strategy is used for tactical decisions.

A mission statement outlines what an organization wants to become.

False (B)

What does the acronym SMART stand for in the context of goal setting?

Specific, Measurable, Attainable, Results-oriented, Target dates

A plan that breaks long-term output into short-term targets or goals is known as an ______.

<p>operating plan</p> Signup and view all the answers

Match the following levels of management with their corresponding types of planning:

<p>Top Management = Strategic Planning Middle Management = Tactical Planning First-Line Management = Operational Planning</p> Signup and view all the answers

Which of the following is NOT a step in the planning/control cycle?

<p>Re-evaluate the mission statement (A)</p> Signup and view all the answers

Strategic plans are generally reconsidered every five years due to unchanging business conditions.

<p>False (B)</p> Signup and view all the answers

What are the four key areas in which an organization can develop a sustainable competitive advantage?

<p>Responsiveness to customers, innovation, quality, effectiveness</p> Signup and view all the answers

The ability to reinvent the basis of competition within existing industries is known as ______.

<p>strategy innovation</p> Signup and view all the answers

Match each of Coca-Cola's '6 P's' of their vision statement with its meaning:

<p>People = Be a great place to work where people are inspired to be the best they can. Portfolio = Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. Partners = Nurture a winning network of customers and suppliers; together we create mutual, enduring value. Planet = Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit = Maximize long-term return to shareowners while being mindful of our overall responsibilities. Productivity = Be a highly effective, lean and fast-moving organization.</p> Signup and view all the answers

Which of the following is the first step in the strategic management process?

<p>Establish the mission, vision, and values statements (A)</p> Signup and view all the answers

Tactical planning is typically done by top management and has a time horizon of 1-5 years.

<p>False (B)</p> Signup and view all the answers

Name the three types of objectives used in Management by Objectives (MBO).

<p>Performance objectives, behavioral objectives, and learning objectives</p> Signup and view all the answers

When goals are linked consistently down through the organization in MBO, they are said to ______.

<p>cascade</p> Signup and view all the answers

Match each goal type with its correct description:

<p>Short-Term Goals = Span 12 months and connected to strategic goals in a means-end chain. Long-Term Goals = Span 1 to 5 years and focus on achieving the strategies in a strategic plan.</p> Signup and view all the answers

According to Michael Porter, strategic positioning attempts to achieve sustainable competitive advantage by:

<p>Preserving what is distinctive about a company (D)</p> Signup and view all the answers

Functional-level strategy focuses on the organization as a whole.

<p>False (B)</p> Signup and view all the answers

What are the three principles that underlie strategic positioning?

<p>Creating a unique and valuable position, requiring trade-offs in competing, creating a 'fit' among activities</p> Signup and view all the answers

The monitoring of an organization's internal and external environments to detect early signs of opportunities and threats is called ______.

<p>environmental scanning</p> Signup and view all the answers

Match the elements of SWOT analysis to their corresponding category:

<p>Strengths = Internal Weaknesses = Internal Opportunities = External Threats = External</p> Signup and view all the answers

Which of the following questions does the VIRO framework help answer?

<p>What is our competitive strategic question? (A)</p> Signup and view all the answers

Trend analysis involves creating alternative hypothetical future conditions.

<p>False (B)</p> Signup and view all the answers

What is the purpose of benchmarking?

<p>To compare a company's performance with that of high-performing organizations</p> Signup and view all the answers

Operating several businesses in order to spread the risk is known as a ______ strategy.

<p>diversification</p> Signup and view all the answers

Match Porter's Five Competitive Forces with their descriptions:

<p>Threats of new entrants = The risk that new competitors will enter the market Bargaining power of suppliers = The influence that suppliers have on the prices of inputs Bargaining power of buyers = The influence that buyers have on the prices they are willing to pay Rivalry among competitors = The intensity of competition among existing firms in the industry Threats of substitute products or services = The risk that customers will switch to alternative products or services</p> Signup and view all the answers

Which of Porter's Four Competitive Strategies involves offering products that are of unique and superior value compared to those of competitors and targeting a wide market?

<p>Differentiation strategy (D)</p> Signup and view all the answers

Strategy implementation is considered the least challenging part of strategic management for managers.

<p>False (B)</p> Signup and view all the answers

Name the three core processes of business that determine a company's ability to execute effectively.

<p>People, strategy, and operations</p> Signup and view all the answers

Monitoring the execution of strategy and taking corrective action, if necessary, is known as ______.

<p>strategic control</p> Signup and view all the answers

Match the three types of corporate strategy with their goal

<p>Growth strategy = Involves expansion, as in sales revenues, market share, number of employees, or number of customers Stability = Involves little or no significant change Defensive = Involves reduction in the organization’s effects</p> Signup and view all the answers

Which model of decision-making assumes that decision making is nearly always uncertain and risky?

<p>Irrational decision making (C)</p> Signup and view all the answers

The satisficing model involves an exhaustive search for the best possible alternative.

<p>False (B)</p> Signup and view all the answers

What is intuition in decision-making?

<p>Making a choice without the use of conscious thought or logical inference</p> Signup and view all the answers

Someone trained about matters of ethics in the workplace, and resolving ethical dilemmas, is known as a(n) ______.

<p>ethics officer</p> Signup and view all the answers

Match the decision-making style with appropriate description:

<p>Analytical = Careful decision makers who like lots of information and alternative choices Conceptual = Rely on intuition and have a long-term perspective Directive = People are efficient, practical, systematic, action oriented and decisive Behavioral = Supportive, receptive to suggestions, show warmth, and prefer verbal to written information</p> Signup and view all the answers

Which ineffective reaction to decision-making involves taking no action in the belief that there will be no great negative consequences?

<p>Relaxed avoidance (B)</p> Signup and view all the answers

The escalation of commitment bias involves ignoring sunk costs when making decisions.

<p>False (B)</p> Signup and view all the answers

List three advantages of group decision-making.

<p>Greater pool of knowledge, different perspectives, intellectual stimulation, better understanding of decision rationale, deeper commitment to the decision</p> Signup and view all the answers

[Blank] occurs when group members agree for the sake of unanimity, thus avoiding accurately assessing the decision situation.

<p>groupthink</p> Signup and view all the answers

Match the three effective reactions with their description:

<p>Importance = “How high priority is this situation?” Credibility = “How blievable is the information about the situation?” Urgency = “How quickly must I act on the information about the situation?”</p> Signup and view all the answers

Flashcards

Planning

Setting goals and deciding how to achieve them, linked to business strategy.

Planning

Coping with uncertainty by formulating future actions to achieve results.

Business Plan

Outlines a proposed firm’s goals, strategy, and success measurements.

Business Model

Outlines the firm's need, operations, functions, revenues, and expenses.

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Strategy (Strategic Plan)

A large-scale action plan setting long-term goals and direction.

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Strategic Management Process

Involves managers in strategy formulation and implementation.

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Strategy Innovation

The ability to reinvent competition within existing industries with new models.

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Competitive Advantage

Producing goods/services more effectively than competitors.

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Sustainable Competitive Advantage

Staying ahead in responsiveness, innovation, quality and effectiveness

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Mission Statement

Expresses the organization's purpose or reason for being

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Vision Statement

A clear sense of the future and the actions needed to get there

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Value Statement

Core priorities, employee values, and contributions to the world.

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Action Plan

Defines the course of action needed to achieve a stated goal.

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SMART Goals

Goals stated in specific, measurable, attainable, results-oriented terms with target dates

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Management by Objectives (MBO)

Managers and employees jointly set objectives, develop action plans, review performance, and reward results.

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Performance Objectives

Expressing the objective as an outcome or end result.

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Behavioral Objectives

Expressing the objective as the behaviors needed to achieve an outcome.

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Learning Objectives

Expressing the objective in terms of acquiring knowledge or competencies

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Successful MBO Requirements

Top management commitment, organization wide application, cascading goals.

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Importance of Deadlines

Concentrate the mind, ignore extraneous matters, provide feedback.

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Strategic Positioning

Strategic positioning attempts to achieve sustainable competitive advantage.

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Corporate-Level Strategy

Focuses on the organization as a whole.

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Business-Level Strategy

Focuses on individual business units or product/service lines.

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Functional-Level Strategy

Applies to key functional departments or units within the business units.

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Strategic-Management Process

Assess current reality, formulate strategies, execute strategies, maintain control.

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Environmental Scanning

Monitoring internal & external environments for opportunities and threats.

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VRIO Framework

Framework for analyzing resources or capabilities and determining their competitive strategic potential.

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Forecasting

A vision or projection of the future events.

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Trend Analysis

Hypothetical extension of a past series of events into the future

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Contingency Planning

Creation of alternative hypothetical but equally likely future conditions.

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Benchmarking

Compares a company's performance with high-performing organizations.

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Growth Strategy

Involves expansion, as in sales revenues, market share, number of employees, or number of customers.

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Stability Strategy

Involves little or no significant change.

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Defensive Strategy

Involves reduction in the organization’s effects (Retrenchment).

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Diversification Strategy

Operating several businesses to spread the risk. (Related or unrelated products)

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Porter's Five Competitive Forces

Five primary competitive forces in the firm’s environment (threats of new entrants; bargaining power of suppliers and buyers; rivalry among competitors; threats of substitute products.)

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Cost-Leadership Strategy

Keep the costs, and hence prices, of a product or service below those of competitors and target a wide market.

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Differentiation Strategy

Offer products that are of unique and superior value compared to those of competitors and target a wide market.

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Cost-Focus Strategy

Keep the costs of a product below those of competitors and target a narrow market.

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Focused-Differentiation Strategy

Offer products that are of unique and superior value compared to those of competitors and target a narrow market.

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Study Notes

Chapter 5: Planning - The Foundation of Successful Management

  • Planning is the first of the four functions in the management process.
  • Planning involves setting goals, deciding how to achieve them, and ensuring the plans are linked to the business strategy.
  • Planning copes with uncertainty by formulating future courses of action to achieve specified results.
  • A plan is a document outlining how goals will be met.
  • A business plan outlines a proposed firm’s goals, strategies, and success measures.
  • A business model outlines the need the firm will fill, its operations, components, functions, and expected finances.
  • Strategy, or a strategic plan, is a large-scale action plan setting long-term goals and direction for an organization.
  • Strategic plans are "educated guesses" reconsidered annually due to changing business conditions.
  • Strategic management involves managers from all parts of the organization in strategy formulation and implementation, deriving from the organization’s mission and vision.
  • Planning and strategic management provide direction and momentum, encourage new ideas, and develop a sustainable competitive advantage.
  • Without a plan, managers may focus on immediate issues, causing the organization to lose momentum.
  • Strategy innovation is the ability to reinvent competition within existing industries, creating bold new business models.
  • Competitive advantage is an organization's ability to produce goods or services more effectively than competitors.
  • Sustainable competitive advantage means staying ahead in responsiveness to customers, innovation, quality, and effectiveness.
  • A mission statement expresses the organization's purpose or reason for being.
  • A vision statement provides a clear sense of the future and actions needed to get there.
  • A value statement outlines the company's core priorities, employee values, and contributions to the world.
  • Strategic planning involves making long-term decisions about the overall direction of the organization.
  • Tactical planning implements policies/plans of top management and coordinates first-line managers' activities.
  • Operational planning directs the daily tasks of nonmanagerial personnel with predictable decisions.
  • Goals are specific commitments to achieve measurable results within a set time.
  • Short-term goals (tactical/operational) span up to 12 months and link to strategic goals via a means-end chain.
  • Long-term goals (strategic) span 1-5 years and aim to achieve strategies in a company's strategic plan.
  • An operating plan breaks long-term output into short-term targets/goals.
  • An action plan defines the tactics needed to achieve a stated goal, including a projected completion date.
  • SMART goals are Specific, Measurable, Attainable, Results-oriented, and have Target dates.
  • Management by Objectives (MBO) is a four-step process where managers and employees jointly set objectives, develop action plans, review performance, and make appraisals with rewards.
  • Performance objectives express the objective as an outcome or end-result.
  • Behavioral objectives express objectives as behaviors needed to achieve an outcome.
  • Learning objectives express objectives in terms of acquiring knowledge or competencies.
  • For MBO to succeed, top management must be committed, goals must be applied organization-wide, and goals must cascade down through the organization.
  • Deadlines concentrate the mind, ignore extraneous matters, and provide feedback.
  • The planning/control cycle involves making a plan, carrying it out, controlling direction by comparing results, and correcting deviations or improving future plans.

Chapter 6: Effective Strategy

  • Strategic positioning, developed by Michael Porter, aims to achieve a sustainable competitive advantage by preserving what is distinctive about a company.
  • Strategic positioning involves performing different activities from rivals or performing similar activities in different ways.
  • Corporate-level strategy focuses on the organization as a whole.
  • Business-level strategy focuses on individual business units or product/service lines.
  • Functional-level strategy applies to key functional departments or units within business units.
  • Strategy is creating a unique, valuable position, requiring trade-offs and creating a "fit" among activities.
  • The strategic management process involves establishing mission, vision, and values, assessing current reality, formulating strategies, executing strategies, and maintaining strategic control.
  • SWOT analysis monitors an organization’s internal and external environments to detect early signs of opportunities and threats, examining internal Strengths and Weaknesses along with external Opportunities and Threats.
  • VIRO analyzes resources/capabilities to determine their competitive strategic potential by evaluating if they are Valuable, Rare, Inimitable, and Organized.
  • Forecasting is a vision or projection of the future.
  • Trend analysis projects a past series of events into the future.
  • Contingency planning creates alternative hypothetical future conditions, also called scenario planning/analysis.
  • Benchmarking compares a company’s performance with high-performing organizations.
  • Grand strategy is chosen after assessing the current reality and translates the mission and vision into a corporate strategy.
  • Growth strategy involves expansion in areas like sales, market share, employees, or customers.
  • Stability strategy involves little to no significant change.
  • Defensive strategy involves reduction in the organization’s efforts through retrenchment.
  • Diversification involves operating several businesses to spread risk, with related or unrelated products.
  • Vertical integration involves a firm expanding into businesses that supply its needs or distribute/sell its products.
  • Porter's Five Competitive Forces are: threats of new entrants, bargaining power of suppliers/buyers, rivalry among competitors, and threats of substitute products or services.
  • Cost-leadership strategy involves keeping costs and prices below competitors, targeting a wide market.
  • Differentiation strategy offers unique/superior value products compared to competitors, targeting a wide market.
  • Cost-focus strategy keeps product costs below competitors, targeting a narrow market.
  • Focused-differentiation strategy offers unique/superior value products, targeting a narrow market.
  • Strategy implementation puts strategic plans into effect, dealing with roadblocks and ensuring the right people/systems are available.
  • Execution requires questioning, analysis, and follow-through to mesh strategy with reality, align people, and achieve results.
  • Building a foundation of execution involves knowing the people and business, insisting on realism, setting clear goals, following through, rewarding doers, expanding capabilities, and self-awareness.
  • Strategic control monitors strategy execution and takes corrective action if needed.
  • A company's ability to execute depends on effectively executing three core processes: people, strategy, and operations.

Chapter 7: Decision Making

  • Rational decision making, also called the classical model, explains how managers should make logical decisions to further the organization's best interests.
  • Irrational decision making assumes uncertainty and risk, making optimal decisions difficult.
  • Bounded rationality suggests that decision-makers' rationality is limited by constraints like complexity, time, money, and cognitive capacity.
  • The Satisficing model involves managers seeking alternatives until they find one that is satisfactory, not optimal, due to constraints.
  • Intuition involves making choices without conscious thought or logical inference, stemming from expertise and automated experience.
  • Ethics are standards of right and wrong that influence behavior.
  • An ethics officer is trained in workplace ethics matters and resolving ethical dilemmas.
  • A decision tree is a graph of decisions and their possible consequences, used to create a path to reach a goal.
  • Evidence-based management involves translating principles based on the best evidence into organizational practice.
  • Business analytics involves sophisticated forms of business data analysis like portfolio analysis and time-series forecasts.
  • Predictive modeling is a data-mining technique used to predict future behavior and anticipate changes.
  • Big Data includes corporate databases, web-browsing data, social network communications, sensor data, and surveillance data.
  • Big data analytics examines large data amounts of various types to uncover hidden patterns and useful information.
  • Decision-making style reflects how an individual perceives and responds to information.
  • Value orientation reflects a person's focus on task/technical concerns or people/social concerns.
  • Tolerance for ambiguity indicates the extent to which a person needs structure or control.
  • Relaxed avoidance involves taking no action, believing there will be no negative consequences.
  • Relaxed change involves opting for the first available alternative, realizing inaction will have negative consequences.
  • Defensive avoidance involves avoiding practices like procrastination, passing responsibility, or denying the risk when unable to find a good solution.
  • Panic involves acting frantically to get rid of a problem, preventing realistic handling of the situation.
  • Effective reactions involve assessing the Importance, Credibility, and Urgency of the situation (ICU).
  • The availability bias uses readily available information to make decisions.
  • The representativeness bias generalizes from a small sample or event.
  • The confirmation bias seeks information to support existing viewpoints and discounts opposing information.
  • The sunk-cost bias continues to fund a failing project.
  • The anchoring and adjustment bias bases decisions on an initial figure.
  • The overconfidence bias involves being too sure of one’s decisions
  • The hindsight bias believes one could have predicted the outcome.
  • The framing bias is influenced by how a situation or problem is presented.
  • The escalation of commitment bias increases commitment to a project despite negative information.
  • Artificial Intelligence involves devices making their own decisions independently of human oversight.
  • Group decision making advantages include a greater pool of knowledge, intellectual stimulation, and deeper commitment to the decision.
  • Group decision making disadvantages include domination by a few people, satisficing, goal displacement, and groupthink.
  • Groupthink involves agreeing for the sake of unanimity, avoiding accurate assessment of the decision situation.
  • Group problem-solving techniques include consensus, where members agree to support the final decision, and brainstorming, used to generate multiple ideas.

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