Management 1035 Week 7 - Alcohol in Business
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Questions and Answers

What was the primary aim of William III when promoting gin production in England?

  • To support French wine merchants
  • To boost domestic alcohol production (correct)
  • To decrease alcohol consumption
  • To increase import taxes
  • What significant political action did William III take concerning alcohol in England?

  • He imposed heavy tariffs on French wine and brandy (correct)
  • He banned all foreign alcohol imports
  • He allowed free trade for spirits
  • He imposed heavy tariffs on gin production
  • Which key historical example is associated with colonialism and mercantilism in the context of alcohol?

  • Gin consumption in England
  • Wine popularity in France
  • Rum and its trade during colonial times (correct)
  • Whiskey production in America
  • What role did tariffs play in the rise of gin consumption in England?

    <p>They rendered gin less expensive than other spirits (D)</p> Signup and view all the answers

    What was the primary ingredient used to create gin during its early development?

    <p>Juniper berries (B)</p> Signup and view all the answers

    How did the gin craze in England affect public behavior?

    <p>It caused widespread public drunkenness (B)</p> Signup and view all the answers

    Which of the following statements about gin's introduction to England is true?

    <p>It became popular due to tariffs on brandy (C)</p> Signup and view all the answers

    Which beverage was gin originally derived from before its popularization in England?

    <p>Genever (D)</p> Signup and view all the answers

    What role did European subsidies play in the global wine industry?

    <p>They helped maintain the competitiveness of OW producers. (A)</p> Signup and view all the answers

    Which emerging market is expected to become a significant consumer and producer in the wine industry?

    <p>China (A)</p> Signup and view all the answers

    What key strategy are both NW and OW countries adopting to stay competitive in the wine industry?

    <p>Focusing on sustainability and innovation. (C)</p> Signup and view all the answers

    What trend has occurred in terms of wine consumption in Europe?

    <p>Declines in per-capita consumption. (C)</p> Signup and view all the answers

    What does the global wine industry reveal about competitive dynamics between OW and NW producers?

    <p>Both sets of producers coexist with gradual competition changes. (D)</p> Signup and view all the answers

    What severe consequence resulted from excessive gin consumption as depicted in 'Gin Lane'?

    <p>Moral outrage leading to execution (D)</p> Signup and view all the answers

    What major legislation was enacted in 1751 in response to problems associated with gin consumption?

    <p>The Gin Act (C)</p> Signup and view all the answers

    How did the British Empire influence the popularity of gin in the 19th century?

    <p>Through colonial expansion and the introduction of new recipes (D)</p> Signup and view all the answers

    What was the primary location for rum production during the colonial era?

    <p>Caribbean (D)</p> Signup and view all the answers

    In what year did British sailors begin receiving rum rations?

    <p>1731 (D)</p> Signup and view all the answers

    What event led to the significant increase in demand for rum production in Cuba?

    <p>The rise of the Bacardi family (D)</p> Signup and view all the answers

    What role did the Women's Christian Temperance Union play in the prohibition movement?

    <p>Pushed for prohibition due to alcohol's social harms (C)</p> Signup and view all the answers

    What was a key economic argument against prohibition during its movement in Canada?

    <p>Money spent on alcohol could benefit other economic activities (B)</p> Signup and view all the answers

    What was the primary reason for Wilfred Laurier's inaction regarding the prohibition issue?

    <p>Fear of backlash from both English and French Canadians (B)</p> Signup and view all the answers

    What cultural drink originated from the mixing of gin and quinine during British colonialism?

    <p>Gin and Tonic (C)</p> Signup and view all the answers

    What conflict arose from the nationalization of Bacardi's distilleries during the Cuban Revolution?

    <p>Compensation for seized properties (A)</p> Signup and view all the answers

    What was one of the primary motivations for the prohibition movement linked to women's rights?

    <p>To address the effects of male drinking on women (B)</p> Signup and view all the answers

    What was a significant social perception of alcohol consumption during the Prohibition era?

    <p>Alcohol consumption was believed to harm social integrity (B)</p> Signup and view all the answers

    What is a primary driver for the marketing of spirits like whiskey and rum?

    <p>Historical background and brand image (D)</p> Signup and view all the answers

    What are the two primary methods used to regulate alcohol advertising?

    <p>Voluntary Codes of Conduct and Legal Regulations (A)</p> Signup and view all the answers

    What was one of the key provisions of France’s Évin Law?

    <p>Mandatory health warnings on advertisements (B)</p> Signup and view all the answers

    What challenge do smaller jurisdictions face regarding alcohol regulations?

    <p>Enforcement difficulties against large multinationals (B)</p> Signup and view all the answers

    How did the LCBO initially create an unappealing buying experience for alcohol?

    <p>By designing stores to resemble banks and requiring permits (B)</p> Signup and view all the answers

    What was a key reason for the public’s mixed reaction to the opening of the LCBO?

    <p>Concerns over the complexity of government monopolies (D)</p> Signup and view all the answers

    What strategy did the LCBO employ to mitigate alcohol abuse among its customers?

    <p>Implementing a vetting and permit system for purchases (A)</p> Signup and view all the answers

    What was a notable impact of France’s Évin Law on alcohol consumption?

    <p>Alcohol consumption remained less affected due to lobbying (A)</p> Signup and view all the answers

    What connects the challenges faced by MNEs in alcohol advertising globally?

    <p>Tension between health-driven regulation and industry lobbying (B)</p> Signup and view all the answers

    Which of the following was a criticism leveled against the LCBO during its initial operational phase?

    <p>The permit system was seen as discriminatory (A)</p> Signup and view all the answers

    In the context of alcohol advertising, what is a significant issue with voluntary codes of conduct?

    <p>They are often ignored due to limited enforcement (D)</p> Signup and view all the answers

    What reform occurred within the LCBO system during the late 1950s?

    <p>Increased accessibility to wine displays (B)</p> Signup and view all the answers

    What was the primary motivator for the introduction of the Évin Law?

    <p>Public health concerns related to overconsumption (A)</p> Signup and view all the answers

    What percentage of Canadians voted for prohibition during the referendum?

    <p>51.3% (C)</p> Signup and view all the answers

    Which province had total prohibition until 1948?

    <p>Prince Edward Island (D)</p> Signup and view all the answers

    What was one of the motivations for enacting prohibition laws during World War I?

    <p>To conserve grain for food supplies (B)</p> Signup and view all the answers

    What allowed doctors to prescribe alcohol during the prohibition period?

    <p>A government loophole (B)</p> Signup and view all the answers

    What was a notable consequence of soldiers returning home to a prohibition era?

    <p>Increase in organized crime related to alcohol (D)</p> Signup and view all the answers

    Which was one of the major impacts of prohibition on the alcohol industry?

    <p>Underground operations by companies (B)</p> Signup and view all the answers

    What was the purpose of the Liquor Control Board of Ontario (LCBO) established in 1927?

    <p>To manage and control alcohol sales (A)</p> Signup and view all the answers

    What unintended consequence of prohibition was noted?

    <p>The rise of organized crime (D)</p> Signup and view all the answers

    How did the economic impact of the 18th Amendment in the U.S. affect Canada?

    <p>Job losses in breweries and related industries (D)</p> Signup and view all the answers

    Which statement about the role of multinational enterprises (MNEs) in the alcohol market is true?

    <p>They often acquire local breweries to control markets. (B)</p> Signup and view all the answers

    What marketing strategy did AB InBev employ to strengthen its dominance in the alcohol market?

    <p>Focusing on acquisitions of other companies (C)</p> Signup and view all the answers

    What change occurred in the LCBO's role over time?

    <p>From strict control to promoting moderate consumption (B)</p> Signup and view all the answers

    What was a contributing factor to the decline of certain crimes during prohibition?

    <p>Social changes impacting domestic violence rates (D)</p> Signup and view all the answers

    What aspect of prohibition had a significant impact on social norms in Canada?

    <p>Enhanced acceptance of organized crime around alcohol (B)</p> Signup and view all the answers

    What major transformation occurred in 1969 at LCBO?

    <p>The establishment of a self-service store (A)</p> Signup and view all the answers

    Which criticism was levied against the self-service model introduced by LCBO?

    <p>It might result in slower service and increased theft (C)</p> Signup and view all the answers

    What initiative was launched during the modernization of LCBO in the mid-1980s?

    <p>Introduction of gift certificates (A)</p> Signup and view all the answers

    What role did historian Donald Creighton play in the context of LCBO during the 1970s?

    <p>He criticized employees for their lack of knowledge (C)</p> Signup and view all the answers

    Which marketing approach did Australia utilize to boost its position in the wine market?

    <p>Targeted international marketing campaigns (C)</p> Signup and view all the answers

    How did the Old World (OW) wine producers respond to the rise of New World (NW) competitors?

    <p>By emphasizing quality and heritage (D)</p> Signup and view all the answers

    What demographic change contributed to the shifting dynamics in the wine market?

    <p>Emergence of new consumers with varied preferences (C)</p> Signup and view all the answers

    Which of the following factors was crucial for NW wine producers in gaining market share?

    <p>Advances in viticulture and enology (A)</p> Signup and view all the answers

    What was a significant shift in market dynamics observed from the 1980s to the 2000s?

    <p>Rapid growth in NW exports, particularly from USA and Australia (A)</p> Signup and view all the answers

    What challenge does the contemporary LCBO model present for future businesses?

    <p>It may serve as a template for marijuana retailing (B)</p> Signup and view all the answers

    What was one outcome of the Project Image initiated in the 1980s?

    <p>More advertising and modern store designs (D)</p> Signup and view all the answers

    What type of product knowledge was notably lacking among specific LCBO staff during the 1970s?

    <p>Familiarity with wine regions and vintages (A)</p> Signup and view all the answers

    Which characteristic did New World wine producers emphasize to appeal to modern consumers?

    <p>Affordable, easy-to-drink wines (B)</p> Signup and view all the answers

    What was one of the primary exports' trends from the 2000s to 2010s among Old World countries?

    <p>Increase in the production of sparkling wines (B)</p> Signup and view all the answers

    Flashcards

    Gin Craze in England

    A period in 17th-18th century England where gin, a cheap and potent alcohol, became exceptionally popular, leading to widespread public intoxication.

    Political Product (Alcohol)

    Alcohol is influenced by and influences trade, social dynamics, and policies; its production, distribution, and consumption are shaped by political decisions.

    Gin's Roots (Origin)

    Gin originated as 'Genever' in the Netherlands, a low-cost drink made from alcohol mixed with juniper berries and herbs.

    Alcohol as a Global Market

    Understanding the alcohol market today requires looking back at how it has evolved over time, understanding past history and how it impacted the market.

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    William III and Gin

    King William III of England, originally from the Netherlands, introduced gin to England and supported its production to compete with French imports.

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    Gin Craze's Impact

    Heavy taxation on French spirits paired with tax incentives for gin production made gin more attractive to English consumers, leading to excessive use and intoxication.

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    Rum's Historical Context

    The historical impacts of rum are connected to colonialism and mercantilism. The speaker highlights rum to show the political power of alcohol.

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    Historical Alcohol Use

    Alcohol, in the form of spirits, wine, and beer, has long existed in human civilization and has had major influence across cultures and history.

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    Gin Lane

    A lithograph illustrating social chaos associated with gin consumption.

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    Gin Act of 1751

    Legislation restricting gin production & sales to combat excessive drinking.

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    Gin and Tonic

    A drink combining gin with quinine, popularized in tropical climates.

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    Rum's origins

    Rum is distilled from molasses, a sugar byproduct.

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    Rum Trade Triangle

    Colonial trade system centered around rum.

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    Fortress Rum

    A commercially produced rum linked to French colonial history.

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    Rum Rations

    Daily rum allowance for British sailors (1731-1970s).

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    American Alternatives

    Whiskey and bourbon emerged as rum substitutes in American colonies.

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    Bacardi Family/Cuban Rum

    Cuban rum production, prominent family tied to Spanish royal family.

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    Cuban Revolution

    1950s event that nationalized Cuban distilleries, affecting Bacardi and others.

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    Prohibition

    Legally forbidding alcohol's manufacture, storage, transportation, and sale.

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    Dominion Alliance

    Group advocating total suppression of liquor traffic in Canada.

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    WCTU

    Women's Christian Temperance Union, a key group advocating prohibition.

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    Alcohol's Political Legacy

    Alcohol's historical, economic, and political influence.

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    Prohibition in Canada

    A period in Canadian history where alcohol was prohibited, primarily during World War I and the 1920s, motivated by wartime grain conservation and societal morality.

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    Provincial Responses to Prohibition

    Individual provinces in Canada enacted their own prohibition laws, primarily during World War I, with Prince Edward Island having complete prohibition until 1948.

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    Federal Prohibition in Canada

    In 1918, Canada introduced a federal prohibition law, banning alcohol production and imports, but with loopholes for 'medically prescribed' alcohol.

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    Soldiers and Rum

    During World War I, British and Canadian soldiers received daily rations of rum, believed to boost morale in the trenches. Replacing rum with tea almost caused mutiny.

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    Prohibition's Post-War Impact

    Returning Canadian soldiers, accustomed to alcohol during the war, faced a Canada with widespread prohibition, leading to social and economic changes.

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    Organized Crime and Prohibition

    Prohibition in Canada, similar to the U.S., saw a rise in organized crime networks involved in bootlegging and illegal alcohol distribution.

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    Economic Impact of Prohibition

    Prohibition's impact on the alcohol industry included closures of distilleries and breweries, leading to job losses and resentment as the underground trade flourished.

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    U.S. Prohibition and Canada

    The 18th Amendment introduced prohibition in the U.S. in 1920, leading to economic disruption and job losses. Canada benefitted from legal alcohol sales, attracting American tourists.

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    Ontario's Post-Prohibition Shift

    Ontario ended prohibition in 1927, establishing the Liquor Control Board of Ontario (LCBO) to manage legal alcohol sales, transitioning from control to marketing.

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    Global Alcoholic Beverage Market

    The alcohol market is dominated by large multinational enterprises (MNEs) - they control production, marketing, and distribution of alcoholic beverages globally, despite health risks.

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    AB InBev's Global Expansion

    AB InBev is the largest player in the alcoholic beverage market, expanding through mergers and acquisitions, acquiring companies like Anheuser-Busch, Grupo Modelo, and Oriental Brewing.

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    Marketing Strategies in the Alcohol Market

    Alcohol companies rely on marketing and branding to build strong customer loyalty, often targeting specific demographics with targeted messaging and marketing campaigns.

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    Contradictory Nature of Alcohol

    Alcohol is recognized as unhealthy but remains a profitable industry worldwide.

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    Alcohol's Influence on Countries

    Alcohol production and consumption are influenced by government regulations, trade policies, social norms, and economic factors.

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    The Role of MNEs in the Global Alcohol Market

    Multinational enterprises (MNEs) play a critical role in shaping the global alcohol market through their control of production, branding, and distribution of alcoholic beverages.

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    Old World (OW) Wine

    Wine produced in traditional European countries, known for their long history and established winemaking techniques.

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    New World (NW) Wine

    Wine produced in countries outside of traditional European regions, often employing modern techniques and focusing on innovation.

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    Gradual Catch-Up

    The global wine industry is witnessing a gradual shift in leadership, with NW countries challenging OW producers, but not completely replacing them.

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    Sustainability and Innovation

    The focus on environmentally friendly practices and new techniques is driving growth for both OW and NW winemakers.

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    Shifting Consumer Preferences

    Global wine dynamics are influenced by changing consumer tastes, with a move towards higher quality wines over large volumes.

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    LCBO's Opening

    The Liquor Control Board of Ontario (LCBO) opened its first stores in 1927, after 11 years of prohibition, to regulate alcohol sales.

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    Early LCBO Stores

    The first LCBO stores were designed to be unappealing, with a bank-like appearance and clerks behind wire grills, to discourage alcohol consumption.

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    LCBO's Social Engineering

    The LCBO focused on social responsibility, equating good service with maintaining public sobriety rather than high sales, to reduce alcohol abuse.

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    LCBO Permit System

    Customers had to obtain permits to buy alcohol, which were reviewed by LCBO employees to ensure they were 'moral' enough.

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    Discrimination in LCBO

    Women and minorities were excluded from LCBO employment, and First Nations people were barred from obtaining permits until 1959.

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    Easing LCBO Restrictions

    In the late 1950s and 1960s, the LCBO began to relax restrictions, allowing small wine displays and catalogues.

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    Évin Law France

    France's Évin Law, implemented in the early 1990s, restricts alcohol advertising to protect public health from excessive consumption.

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    Évin Law Provisions

    The Évin Law bans alcohol ads on TV, in cinemas, and sponsorships, and requires health warnings in bars, restaurants, and ads.

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    Impact of Évin Law

    The Évin Law has had a mixed impact, reducing tobacco consumption but facing challenges in influencing alcohol consumption due to industry lobbying.

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    Challenges for Smaller Jurisdictions

    Smaller nations often struggle to enforce regulations due to the financial power of multinational alcohol companies.

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    Alcohol Industry Lobbying

    Alcohol producers often lobby to weaken or overturn regulations, creating tension between health concerns and industry interests.

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    Voluntary Regulation Challenges

    Voluntary codes of conduct for alcohol advertising are often ineffective because producers exceed guidelines knowing enforcement is weak.

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    Government Regulations vs. Industry

    Government regulations are more concrete and enforceable than voluntary codes but face resistance from powerful alcohol companies.

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    Non-Western Alcohol Regulation

    Developing countries face particular challenges regulating alcohol due to lobbying by multinational companies and economic dependence.

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    Catch-Up Dynamics

    The process where emerging nations improve their competitive position against established leaders in a market.

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    Abramovitz's Catch-Up Theory

    This theory proposes that catching up requires developing social capabilities and technological congruence, not just copying existing technologies.

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    Windows of Opportunity

    Changes in the market or technology create opportunities for latecomers to capitalize on gaps left by established players.

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    Old World Wine Producers

    Traditional wine producers like France, Italy, and Spain, known for their long history and established winemaking practices.

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    New World Wine Producers

    Emerging wine producers like the USA, Australia, Chile, South Africa, and later Argentina and New Zealand, adopting more modern winemaking techniques.

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    Early Newcomers vs. Later Newcomers

    Countries like the USA and Australia started challenging Old World dominance early on, while later newcomers, like Argentina and New Zealand, joined the market later but also saw significant growth.

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    Technological and Scientific Innovation

    New World producers invested heavily in modern viticulture and enology techniques, departing from traditional Old World practices.

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    Market Changes and Wine Preferences

    New consumers, less influenced by tradition, preferred affordable, easy-to-drink wines, favoring New World producers who could provide consistent, large-scale supplies.

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    Branding and Marketing in the Wine Industry

    Quality became consumer-defined, influenced by branding rather than tradition. Countries like Australia leveraged national branding strategies to target international markets.

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    Old World's Response to New World Competition

    Old World countries responded by emphasizing quality and heritage, investing in premium segments, and adopting more targeted marketing.

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    Modernization in Old World Winemaking

    Old World countries embraced new technologies for sustainable practices, enhanced branding, and invested in international marketing and tourism.

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    Production Adjustments in Old World Winemaking

    Old World producers shifted from producing bulk wine to bottled and sparkling wines, increasing the value of their exports.

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    LCBO's Transformation

    The transformation of the LCBO from a strictly controlled, austere system to a more commercial and customer-friendly entity, showcasing a broader social and governmental shift.

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    LCBO as a Model for Marihuana Stores?

    The evolution of the LCBO raises questions about whether its model could serve as a template for future marijuana stores, considering similar debates and societal pressures.

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    Study Notes

    Week 7 Management 1035 - Alcohol and Business

    • Course is titled "Management 1035" and is in week seven.
    • Theme for the week is "Alcohol, the Business of Alcohol."
    • Readings, tutorials, and group presentations are planned, covering various aspects of alcohol as a business.

    Alcohol's Historical Context

    • Alcohol's presence is deeply connected to human history and global commerce.
    • It's a political product, influenced and influencing trade, society, and governance.
    • Understanding the current global market requires historical context.

    Case Study 1: The History and Politics of Gin

    • Gin's origins trace back to the Dutch creation of "Genever."
    • William III of England popularized gin, promoting domestic production over French imports, using tariffs.
    • England experienced a gin craze, marked by excessive consumption and social problems ("Gin Lane" illustration).
    • The Gin Act of 1751 aimed to regulate gin production, responding to the social crisis.
    • Gin later saw resurgence in the 19th century, linked to colonialism and the invention of gin and tonic.

    Case Study 2: The Political Nature of Rum

    • Rum is a distilled product from molasses, significant to colonial economies.
    • It was central to the mercantilist triangle, crucial within colonial systems.
    • Rum was especially important for British naval tradition, with daily rations for sailors (until the 1970s).
    • Rum's colonial origins and American alternatives (whiskey, bourbon) contributed to early American alcohol history.
    • The Bacardi family's Cuban rum was important: impacted by the Cuban Revolution and exile, creating a political fallout.

    Prohibition and its Global Impact

    • Prohibition aimed at controlling alcohol's perceived negative societal impacts through restrictions on manufacture, storage, transportation, and sale.
    • Often driven by moral beliefs in Western nations (England, US, Canada).
    • Canada's prohibition faced political challenges, with different groups holding varying views.
    • WWI saw temporary prohibition in Canada to conserve resources, tied to the war effort.
    • The end of Prohibition saw increased crime related to alcohol trafficking but also a decline in other crimes.

    Alcohol Marketing and Industry Dynamics

    • The alcohol market is largely controlled by multinational enterprises (MNEs).
    • MNEs dominate marketing, branding, and distribution, often through mergers and acquisitions (i.e., AB InBev).
    • International regulation of alcohol advertising differs across nations. France's Évin Law provides an example of stringent regulations.
    • This creates a dynamic tension between profit interests and public health.

    LCBO: History and Evolution

    • The Liquor Control Board of Ontario (LCBO) was established after Canadian prohibition in 1927.
    • Initial stores were designed to minimise appeal, emphasising regulated sales and responsible consumption.
    • Strict procedures and a permit system existed to control alcohol consumption, revealing societal influences of temperance movements.
    • There was a gradual shift from strict controls, introducing self-service elements and modernising retail design.
    • These adaptations resulted in a commercially more customer-friendly environment over time.

    Global Wine Industry Dynamics

    • The global wine industry has undergone significant changes, with emerging economies catching up to traditional leaders.
    • Traditional European dominance is declining, influenced by changing consumption patterns and greater distribution networks.
    • "Catch-up" dynamics include innovative productions and adaptation to local consumer markets and opportunities to challenge traditional producers.

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    Description

    Explore the intricate relationship between alcohol and business in this Management 1035 quiz for week seven. Delve into the historical context and political implications of alcohol, focusing on case studies like the rise of gin in England. Assess the transformation of alcohol from a social issue to a commercial product.

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