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What is the primary aim of search engine optimization (SEO)?

To increase social media engagement

To rank higher on search engine results page (SERP) (correct)

To make the website visually appealing

To improve website loading speed

Why is understanding the wants and needs of the audience important in SEO?

To optimize content for search engines

To improve website security

To increase the number of website pages

To determine relevant search terms for the target audience (correct)

What role do search engines play for business owners?

Offering entertainment content to website visitors

Providing customer support services

Directing relevant traffic to the website (correct)

Generating leads through email marketing

Why does SEO primarily focus on Google?

As Google is the dominant search engine with 83% market share Signup and view all the answers

What does the sophisticated algorithm of search engines determine?

The relevance of websites to the search query Signup and view all the answers

What is the main goal of Google's search service?

To deliver the most relevant search results to users Signup and view all the answers

What contributed to more than 80% of Google's revenue in 2022?

Paid search advertising Signup and view all the answers

How does Google make money from its search service?

By earning from advertisements on search result pages Signup and view all the answers

What are the core elements of the search experience according to the text?

Search term and search results Signup and view all the answers

Why does Google strive to deliver useful search results?

To maintain a positive user experience and satisfaction Signup and view all the answers

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