Podcast
Questions and Answers
What is one of the primary goals of MAGGI's 'Desh ke liye 2 minute' initiative?
What is one of the primary goals of MAGGI's 'Desh ke liye 2 minute' initiative?
- To create more instant noodle varieties
- To increase sales of instant noodles
- To promote the use of single-use plastics
- To offer sustainable alternatives to single-use plastic (correct)
What material is the edible fork made from?
What material is the edible fork made from?
- Wheat flour (correct)
- Biodegradable plastic
- Corn starch
- Recycled paper
How much plastic reduction could the launch of foldable, compostable forks achieve annually?
How much plastic reduction could the launch of foldable, compostable forks achieve annually?
- 35 MT (correct)
- 50 MT
- 40 MT
- 25 MT
Which organization collaborated with Nestlé India R&D to develop foldable, compostable forks?
Which organization collaborated with Nestlé India R&D to develop foldable, compostable forks?
What is the price of MAGGI Masala Cuppa noodles with an edible fork?
What is the price of MAGGI Masala Cuppa noodles with an edible fork?
When did MAGGI launch the edible fork?
When did MAGGI launch the edible fork?
What is the intended duration of the edible fork offering?
What is the intended duration of the edible fork offering?
Who is the Director of Foods at Nestlé India that commented on the edible fork's launch?
Who is the Director of Foods at Nestlé India that commented on the edible fork's launch?
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Study Notes
Nestlé House and MAGGI Initiatives
- MAGGI's "Desh ke liye 2 minute" initiative, launched in 2020, focuses on impactful small actions.
- One key aim is to provide sustainable alternatives to single-use plastics.
Edible Fork Introduction
- The edible fork is developed in collaboration with Nestlé R&D India and Indian start-up Trishula.
- Made from wheat flour, the edible fork enhances the eating experience of MAGGI Cuppa Noodles.
- The initiative aligns with MAGGI's commitment to environmental responsibility.
Foldable, Compostable Forks
- In early 2023, MAGGI introduced foldable, compostable forks in India.
- This product was developed with Nestlé’s Institute of Packaging Sciences, Kaneka India Pvt. Ltd., and Nestlé India R&D.
- Expected annual plastic reduction from these forks is approximately 35 metric tons.
Quotes from Nestlé Executives
- Mr. Rajat Jain (Director, Foods, Nestlé India) emphasized Nestlé's commitment to environmental responsibility and consumer-centric solutions.
- Mr. Jagdeep Marahar (Head of Nestlé R&D Centre India) mentioned the blend of global and local packaging expertise to create sustainable alternatives to plastics.
Market Launch
- The edible forks will be offered as a limited-time promotion.
- MAGGI Masala Cuppa Noodles with the edible fork will be available in major metro cities starting May 2024.
- Priced at INR 50 for a 79.5 g pack.
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