Podcast
Questions and Answers
What is one of the primary goals of MAGGI's 'Desh ke liye 2 minute' initiative?
What is one of the primary goals of MAGGI's 'Desh ke liye 2 minute' initiative?
What material is the edible fork made from?
What material is the edible fork made from?
How much plastic reduction could the launch of foldable, compostable forks achieve annually?
How much plastic reduction could the launch of foldable, compostable forks achieve annually?
Which organization collaborated with Nestlé India R&D to develop foldable, compostable forks?
Which organization collaborated with Nestlé India R&D to develop foldable, compostable forks?
Signup and view all the answers
What is the price of MAGGI Masala Cuppa noodles with an edible fork?
What is the price of MAGGI Masala Cuppa noodles with an edible fork?
Signup and view all the answers
When did MAGGI launch the edible fork?
When did MAGGI launch the edible fork?
Signup and view all the answers
What is the intended duration of the edible fork offering?
What is the intended duration of the edible fork offering?
Signup and view all the answers
Who is the Director of Foods at Nestlé India that commented on the edible fork's launch?
Who is the Director of Foods at Nestlé India that commented on the edible fork's launch?
Signup and view all the answers
Study Notes
Nestlé House and MAGGI Initiatives
- MAGGI's "Desh ke liye 2 minute" initiative, launched in 2020, focuses on impactful small actions.
- One key aim is to provide sustainable alternatives to single-use plastics.
Edible Fork Introduction
- The edible fork is developed in collaboration with Nestlé R&D India and Indian start-up Trishula.
- Made from wheat flour, the edible fork enhances the eating experience of MAGGI Cuppa Noodles.
- The initiative aligns with MAGGI's commitment to environmental responsibility.
Foldable, Compostable Forks
- In early 2023, MAGGI introduced foldable, compostable forks in India.
- This product was developed with Nestlé’s Institute of Packaging Sciences, Kaneka India Pvt. Ltd., and Nestlé India R&D.
- Expected annual plastic reduction from these forks is approximately 35 metric tons.
Quotes from Nestlé Executives
- Mr. Rajat Jain (Director, Foods, Nestlé India) emphasized Nestlé's commitment to environmental responsibility and consumer-centric solutions.
- Mr. Jagdeep Marahar (Head of Nestlé R&D Centre India) mentioned the blend of global and local packaging expertise to create sustainable alternatives to plastics.
Market Launch
- The edible forks will be offered as a limited-time promotion.
- MAGGI Masala Cuppa Noodles with the edible fork will be available in major metro cities starting May 2024.
- Priced at INR 50 for a 79.5 g pack.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Description
Explore MAGGI's innovative 'Desh ke liye 2 minute' initiative launched in 2020, aimed at reducing single-use plastic. This quiz covers the introduction of the edible fork, developed in partnership with Nestlé R&D India and an Indian start-up. Join us in understanding the impact of small actions for a sustainable future.
