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Questions and Answers
What is one of the primary goals of MAGGI's 'Desh ke liye 2 minute' initiative?
What material is the edible fork made from?
How much plastic reduction could the launch of foldable, compostable forks achieve annually?
Which organization collaborated with Nestlé India R&D to develop foldable, compostable forks?
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What is the price of MAGGI Masala Cuppa noodles with an edible fork?
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When did MAGGI launch the edible fork?
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What is the intended duration of the edible fork offering?
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Who is the Director of Foods at Nestlé India that commented on the edible fork's launch?
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Study Notes
Nestlé House and MAGGI Initiatives
- MAGGI's "Desh ke liye 2 minute" initiative, launched in 2020, focuses on impactful small actions.
- One key aim is to provide sustainable alternatives to single-use plastics.
Edible Fork Introduction
- The edible fork is developed in collaboration with Nestlé R&D India and Indian start-up Trishula.
- Made from wheat flour, the edible fork enhances the eating experience of MAGGI Cuppa Noodles.
- The initiative aligns with MAGGI's commitment to environmental responsibility.
Foldable, Compostable Forks
- In early 2023, MAGGI introduced foldable, compostable forks in India.
- This product was developed with Nestlé’s Institute of Packaging Sciences, Kaneka India Pvt. Ltd., and Nestlé India R&D.
- Expected annual plastic reduction from these forks is approximately 35 metric tons.
Quotes from Nestlé Executives
- Mr. Rajat Jain (Director, Foods, Nestlé India) emphasized Nestlé's commitment to environmental responsibility and consumer-centric solutions.
- Mr. Jagdeep Marahar (Head of Nestlé R&D Centre India) mentioned the blend of global and local packaging expertise to create sustainable alternatives to plastics.
Market Launch
- The edible forks will be offered as a limited-time promotion.
- MAGGI Masala Cuppa Noodles with the edible fork will be available in major metro cities starting May 2024.
- Priced at INR 50 for a 79.5 g pack.
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Description
Explore MAGGI's innovative 'Desh ke liye 2 minute' initiative launched in 2020, aimed at reducing single-use plastic. This quiz covers the introduction of the edible fork, developed in partnership with Nestlé R&D India and an Indian start-up. Join us in understanding the impact of small actions for a sustainable future.
