22 Questions
What is the purpose of pull-quotes in magazine articles?
To highlight key statements and attract readers' attention
Which magazine is known for using poster covers that are often commemorative or special issues?
The New Yorker
Which journal began using original art for its poster cover 50 years ago and is now incorporating a range of illustrations to engage readers?
JAMA Journal
Which magazine is known for using poster covers that are often commemorative or special issues?
The New Yorker
What is the purpose of pull-quotes in articles?
To highlight key statements
What is the prevailing approach used for magazine covers today?
Multitheme, one-image
What is the purpose of cover lines in magazine covers?
To sell magazines by attracting readers' attention
Who offers seven tips for creating effective pull-quotes?
John Brady
Which magazine is known for using one-theme, one-image covers?
Time magazine
What is the purpose of cover lines?
To sell magazines
What is the average number of cover lines used in magazines?
8
What is the average number of cover lines on magazines?
8
What is the prevailing approach for magazine covers today?
Multitheme, one-image
What is the value of a good sell line in a magazine cover?
It attracts readers' attention and helps sell magazines
Which magazine uses a range of illustrations to engage readers on their poster covers?
JAMA Journal
What type of covers are popular with celebrity-driven magazines?
Multitheme, multi-image
What is the most important element of a magazine cover according to designers?
The image
What is the value of a good sell line?
Worth a thousand pictures
How are cover lines typically placed on a magazine cover?
Along the image
What is the placement of cover lines dependent on?
The editor
What is the prevailing belief among designers about the importance of image vs cover lines?
Image is more important
Where is the magazine displayed most?
On a newsstand
Study Notes
- The article discusses different approaches to magazine cover design, including poster covers, one-theme one-image, and multitheme multi-image formats.
- The New Yorker's poster covers usually do not relate to an inside story and are often commemorative or special issues.
- The JAMA Journal began using original art for its poster cover 50 years ago and is now incorporating a range of illustrations to engage readers.
- Pull-quotes are used to highlight key statements in articles and attract readers' attention.
- John Brady, a former editor, offers seven tips for creating effective pull-quotes.
- Cover lines are important for selling magazines and should be written up-front when editing a story.
- The number of cover lines is at an all-time high, with eight being the average number.
- The range of stories that a cover hypes is important, and a good sell line is worth a thousand pictures.
- Multitheme, multi-image covers are popular with celebrity-driven magazines, while one-theme, one-image covers are often used by Time magazine.
- Cover lines are valuable for closing the deal on sales, and they should be given most of the credit for sales success.
- Most magazines use a multitheme, one-image approach for their covers.
- This approach is used on the majority of magazines, from Smithsonian to Tikkun to Vogue.
- In a checkout counter where magazines are displayed, there are multiple cover lines but just one image.
- Individual racks allow for the entire cover space to be used.
- Designers believe that the image is what grabs the readers' attention.
- Cover lines may be placed along the image.
- The placement of cover lines ultimately depends on the editor.
- The cover is where the magazine is displayed most.
- Multitheme, one-image is the prevailing approach today.
- Most designers prioritize the image over the cover lines.
Test your knowledge on magazine cover design with this informative quiz! From one-theme one-image to multitheme multi-image formats, learn about the different approaches used by magazines to grab readers' attention. Discover the importance of cover lines, pull-quotes, and the use of images in selling magazines. Take this quiz to see how much you know about the art of magazine cover design!
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