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Questions and Answers
Which of the following are major macroeconomic forces that affect marketing decisions?
Which of the following are major macroeconomic forces that affect marketing decisions?
- Technological advancements, social media trends, and consumer behavior
- Exchange rates, GDP growth, and consumer confidence
- Supply and demand, consumer income, and government spending
- Inflation, unemployment, and interest rates (correct)
How do macroeconomic forces such as inflation and interest rates affect marketing decisions?
How do macroeconomic forces such as inflation and interest rates affect marketing decisions?
- They only affect government policies
- They influence consumer purchasing power and borrowing costs (correct)
- They directly determine product pricing strategies
- They have no impact on marketing decisions
Which macroeconomic force is particularly relevant for companies engaged in international marketing?
Which macroeconomic force is particularly relevant for companies engaged in international marketing?
- Exchange rates (correct)
- Unemployment rates
- Technological advancements
- Social media trends
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