MAC 101: Introduction to Mass Communication Note - What is Communication?

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What is the root of the word 'communication' according to Lunenberg (2010)?

Means 'common'

In its simplest terms, communication is the sharing of:

Knowledge, ideas, or information

What does communication usually involve?

A sender and a receiver

According to the passage, communication is an actionable transfer of information by:

Writing, speaking, or using a medium

What kind of interaction does communication involve according to the text?

Interaction within a social context

What does communication involve?

Using codes done with the eyes, body movement, or sounds made with the voice

According to Giffin & Patten (1976), what is communication?

The process of creating and ascribing meaning

How is communication described in the Online Business Dictionary (2010)?

A two-way process involving reaching a mutual understanding beyond merely encoding and decoding information

Why is communication an important key function of management?

Because an organization cannot operate without communication between levels, departments, and employees

What are some methods through which modern man communicates according to the text?

Speaking, using telephones, blogging, television, art, hand and body gestures, facial expressions

Explore the fundamentals of communication in this introductory note from MAC 101. The note delves into the historical aspects of communication, its origins, and various scholarly perspectives on its meaning.

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