MAC 101: Introduction to Mass Communication Note - What is Communication?
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Questions and Answers

What is the root of the word 'communication' according to Lunenberg (2010)?

  • Related to verbal signals
  • Indicates personal interaction
  • Means 'common' (correct)
  • Derived from the word 'communis'
  • In its simplest terms, communication is the sharing of:

  • Personal interactions
  • Photographic signals
  • Gestures and visuals
  • Knowledge, ideas, or information (correct)
  • What does communication usually involve?

  • No interaction within a social context
  • Exchanging verbal signals
  • A sender and a receiver (correct)
  • Unidirectional flow of information
  • According to the passage, communication is an actionable transfer of information by:

    <p>Writing, speaking, or using a medium</p> Signup and view all the answers

    What kind of interaction does communication involve according to the text?

    <p>Interaction within a social context</p> Signup and view all the answers

    What does communication involve?

    <p>Using codes done with the eyes, body movement, or sounds made with the voice</p> Signup and view all the answers

    According to Giffin & Patten (1976), what is communication?

    <p>The process of creating and ascribing meaning</p> Signup and view all the answers

    How is communication described in the Online Business Dictionary (2010)?

    <p>A two-way process involving reaching a mutual understanding beyond merely encoding and decoding information</p> Signup and view all the answers

    Why is communication an important key function of management?

    <p>Because an organization cannot operate without communication between levels, departments, and employees</p> Signup and view all the answers

    What are some methods through which modern man communicates according to the text?

    <p>Speaking, using telephones, blogging, television, art, hand and body gestures, facial expressions</p> Signup and view all the answers

    Study Notes

    Etymology of Communication

    • The root of the word 'communication' is derived from the Latin term "communis," meaning "common."

    Definition of Communication

    • In its simplest form, communication is the sharing of information.
    • It typically involves a sender, a message, and a receiver.

    Nature of Communication

    • Communication is characterized as an actionable transfer of information.
    • It encompasses interactive processes where individuals express thoughts, ideas, or feelings.

    Interaction in Communication

    • Communication involves both verbal and non-verbal interaction between parties.

    Components of Communication

    • It consists of encoding a message, transmission through a medium, and decoding by the recipient.

    Scholarly Perspective

    • According to Giffin & Patten (1976), communication is the process by which information is exchanged between individuals through a common system of symbols, signs, or behavior.

    Online Business Dictionary Definition

    • The Online Business Dictionary (2010) describes communication as a means of conveying information, facilitating understanding and fostering relationships.

    Importance of Communication in Management

    • Communication is a vital function of management as it informs decision-making, enhances coordination, and increases team effectiveness.

    Modern Communication Methods

    • Methods of communication include verbal interactions, written correspondence, digital messaging, and social media platforms.
    • Modern technology has diversified communication channels, enabling instant and global connections.

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    Description

    Explore the fundamentals of communication in this introductory note from MAC 101. The note delves into the historical aspects of communication, its origins, and various scholarly perspectives on its meaning.

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