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Questions and Answers
What is the main objective of the M1 Marketing Studies course?
To understand branding and marketing strategy.
How many parts are there in the M1 Marketing Studies course content?
Students will participate in the Brand Pro Simulation at the end of the semester.
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Who is the course coordinator for the M1 Marketing Studies?
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Match the following campuses with their locations:
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What are the key components of the Brand Pro experience?
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Students will work with over ______ students in the Brand Pro Simulation.
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What is a required skill that students should develop during this course?
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Who is the course coordinator for M1 Marketing Studies?
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Which city is NOT mentioned as a French campus for the Brand Pro?
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The Brand Pro experience includes only lectures without any workshops.
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How many workshops are mentioned in the Brand Pro experience?
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You would like to deepen your understanding of ______ management principles.
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What is a key focus of Part 2 of the course?
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What is the primary goal of studying (brand) management principles in this course?
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Who among the teaching team is currently the Associate Dean?
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Study Notes
M1 Marketing Studies with BrandPRO Business Simulation 2024
- Students will gain an understanding of the importance of branding in the marketing strategy
- Students will learn how to segment the market, target consumers, and position a brand
- Students will develop a marketing mix based on established positioning
- The course will include eLearning modules focusing on public speaking skills
- SKEMA will host the Brand Pro Simulation in Lille, Paris, Sophia Antipolis, Belo Horizonte, Raleigh, Suzhou, Dubai
- Participants will work in teams to create a brand and compete against other student teams
- The simulation will have 4 stages and include presentations by a local instructor
- Students will learn and apply concepts of marketing, product development, branding, and strategy
- Students will learn the key decisions which impact performance and how to best work as a team member and leader
- Students will improve their verbal presentation skills, with a focus on delivering complex information clearly and concisely
- The course will provide experience with global business and the effects of globalization on various industries
Brand Management and Brand Equity
- Course coordinator is Katharina Zeugner-Roth
- Marcos Lima, PhD, HDR leads the course in Paris
- This course aims to provide students with an understanding of branding in the context of marketing strategy
- Students will be able to segment markets, target profitable consumers, and position brands effectively.
- The course includes public speaking skills workshops
- Brand Pro workshop sessions are the practical application of learned concepts
Brand Pro Simulation
- Brand Pro is a business simulation that involves over 1700 students.
- Simulated companies are run from campuses in Lille, Paris, and Sophia in France.
- International campuses include Belo (Brazil), Raleigh (US), Suzhou (China) and Dubai (UAE).
- The simulation has several stages, including lectures, workshops, and decision-making.
- Objectives of the Brand Pro program include:
- Responsible management
- Leadership skills
- Collaborative teamwork
- Communication skills
- Understanding of globalization and its impact on business
- Application of marketing concepts
- Analysis and evaluation of business factors
- Participating students are expected to present their project outcomes
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Description
This course provides students with essential insights into branding within marketing strategies, including market segmentation and brand positioning. Through the BrandPRO Business Simulation, participants will create and position their brand while enhancing teamwork and presentation skills. This practical experience is designed to prepare students for real-world marketing challenges.
