Business Analytics - Chapter 1 Quiz
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Questions and Answers

The decisions concerning an organization’s goals and future plans are called _____.

  • financial decisions
  • tactical decisions
  • strategic decisions (correct)
  • operational decisions
  • Tactical decisions are concerned with _____.

  • the day-to-day activities of the organization
  • the goals and plans of the organization
  • the domain of operations managers, who are close to the customer
  • how the organization should achieve the goals and objectives set by its strategy (correct)
  • Picks and Axes Inc. is an Internet-based retail seller of hiking boots and mountaineering gear. The company decides to open retail stores across the major areas of the city to help complement its Internet-based strategy. This activity would be categorized as a(n) _____.

  • tactical decision
  • operational decision
  • strategic decision (correct)
  • financial decision
  • _____ is the most critical step of the decision-making process.

    <p>Identifying and defining the problem</p> Signup and view all the answers

    Which of the following is not an approach to making decisions?

    <p>Guess and check</p> Signup and view all the answers

    Data-driven decision making tends to decrease a firm's _____.

    <p>risk</p> Signup and view all the answers

    Data dashboards are a type of _____analytics.

    <p>descriptive</p> Signup and view all the answers

    The extraction of information on the number of shipments, how much was included in each shipment, the date each shipment was sent, and so on from the manufacturing plant’s database exemplifies _____

    <p>data queries</p> Signup and view all the answers

    Corporate-level managers use ______ to summarize sales by region, current inventory levels, and other company-wide metrics all in a single screen.

    <p>data dashboards</p> Signup and view all the answers

    A forecast that helps direct police officers to areas where crimes are likely to occur based on past data is an example of _____.

    <p>predictive analytics</p> Signup and view all the answers

    Which one of the following is used in predictive analytics?

    <p>Linear regression</p> Signup and view all the answers

    A retail store owner offers a discount on product A and predicts that the customers would purchase products B and C in addition to product A. Identify the technique used to make such a prediction.

    <p>Data mining</p> Signup and view all the answers

    _____ are used in the pharmaceutical industry to assess the risk of introducing a new drug.

    <p>Simulations</p> Signup and view all the answers

    Which of the following analytical techniques helps us arrive at the best decision?

    <p>Prescriptive analytics</p> Signup and view all the answers

    Simulation optimization helps _____.

    <p>to find good decisions in highly complex and highly uncertain settings</p> Signup and view all the answers

    When a decision maker is faced with several alternatives and an uncertain set of future events, s/he uses _____ to develop an optimal strategy.

    <p>decision analysis</p> Signup and view all the answers

    _____ assigns values to outcomes based on the decision maker’s attitude toward risk, loss, and other factors.

    <p>Utility theory</p> Signup and view all the answers

    Which of the following best exemplifies big data?

    <p>Cellphone owners around the world generate vast amounts of data by calling, texting, tweeting, and browsing the Web on a daily basis.</p> Signup and view all the answers

    Which of the following sources of big data is not publicly available?

    <p>Medical records</p> Signup and view all the answers

    Advanced analytics generally refers to _____.

    <p>predictive and prescriptive analytics</p> Signup and view all the answers

    In the financial sector, _____ are used to construct financial instruments such as derivatives.

    <p>predictive models</p> Signup and view all the answers

    Optimization models can be used to _____.

    <p>decide on how to invest cash received from insurance policies</p> Signup and view all the answers

    Utility theory is the study of the _____ or relative desirability of a particular outcome that reflects the decision maker’s attitude toward a collection of factors, such as profit, loss, and risk.

    <p>total worth</p> Signup and view all the answers

    _____ refers to the technology that allows data, collected from sensors in all types of machines, to be sent over the Internet to repositories where it can be stored and analyzed.

    <p>Internet of Things (IoT)</p> Signup and view all the answers

    _____ refers to a programming model used within Hadoop that performs the two major steps for which it is named: the map step and the reduce step.

    <p>MapReduce</p> Signup and view all the answers

    _____ is an open-source programming environment that supports big data processing through distributed storage and distributed processing on clusters of computers.

    <p>Hadoop</p> Signup and view all the answers

    _____ analytics are techniques that use models, constructed from past data, to predict the future or to ascertain the impact of one variable on another.

    <p>Predictive</p> Signup and view all the answers

    A _____ decision involves higher-level issues and is concerned with the overall direction of the organization, defining the overarching goals and aspirations for the organization’s future.

    <p>strategic</p> Signup and view all the answers

    A _____ decision is concerned with how the organization should achieve the goals and objectives set by its strategy.

    <p>tactical</p> Signup and view all the answers

    _____ analytics use techniques that take input data and yield a best course of action.

    <p>Prescriptive</p> Signup and view all the answers

    In the spectrum of business analytics, which is the most complex?

    <p>Prescriptive</p> Signup and view all the answers

    In order to manage an organization’s human resource activities, such as hiring employees, tracking, and influencing employee retention, HR personnel use _____.

    <p>descriptive and predictive analytics.</p> Signup and view all the answers

    A better understanding of consumer behavior through analytics directly leads to _____.

    <p>better pricing strategies</p> Signup and view all the answers

    A light bulb manufacturer uses descriptive analytics _____.

    <p>to present supply chain to managers visually.</p> Signup and view all the answers

    The U.S. Internal Revenue Service uses _____ to identify patterns that distinguish questionable annual personal income tax filings.

    <p>data mining</p> Signup and view all the answers

    An increase in data _____ would help to protect stored data from destructive forces or unauthorized users.

    <p>security</p> Signup and view all the answers

    _____ may be used to develop an optimal strategy when a decision maker is faced with several decision alternatives and an uncertain set of future events.

    <p>Decision analysis</p> Signup and view all the answers

    The use of analytical techniques for better understanding patterns and relationships that exist in large data sets is _____.

    <p>data mining</p> Signup and view all the answers

    _____ are analytical tools that describe what has happened.

    <p>Descriptive analytics</p> Signup and view all the answers

    A dashboard is a collection of tables, charts, and maps to help management _____ selected aspects of the company’s performance.

    <p>monitor</p> Signup and view all the answers

    A decision concerned with how the organization is run from day to day is known as a(n) _____.

    <p>operational decision</p> Signup and view all the answers

    A mathematical model that gives the best decision, subject to the situation’s constraints, is an a(n) _____.

    <p>optimization model</p> Signup and view all the answers

    A data _____ is a request to obtain information with certain characteristics from a database.

    <p>query</p> Signup and view all the answers

    Business analytics is the _____ process of transforming data into insight for making better decisions.

    <p>scientific</p> Signup and view all the answers

    A data _____ is trained in both computer science and statistics and knows how to effectively process and analyze large amounts of data.

    <p>scientist</p> Signup and view all the answers

    The use of probability and statistics to construct a computer model to study the impact of uncertainty on the decision at hand is called _____.

    <p>simulation</p> Signup and view all the answers

    Predictive and prescriptive analytics can also be referred to as _____.

    <p>advanced analytics</p> Signup and view all the answers

    _____ analytics is the analysis of online activity, such as visits to websites or social media.

    <p>Web</p> Signup and view all the answers

    One of the 4 Vs of big data that refers to uncertainty due to data inconsistency and incompleteness, ambiguities, latency, deception, and model approximations is _____.

    <p>veracity</p> Signup and view all the answers

    Data that are too large or too complex to be handled by standard data-processing techniques and typical desktop software are called _____.

    <p>big data</p> Signup and view all the answers

    Veracity has to do with how much _____is in the data.

    <p>uncertainty</p> Signup and view all the answers

    What are the four V’s of big data?

    <p>Volume, Velocity, Variety, Veracity</p> Signup and view all the answers

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