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Questions and Answers
Which luxury brand is mentioned as part of the European dominance in the market?
Which luxury brand is mentioned as part of the European dominance in the market?
- Jaguar (correct)
- Nissan
- Lincoln
- Cadillac
What domestic brands were primarily leading the luxury car segment in the United States?
What domestic brands were primarily leading the luxury car segment in the United States?
- Toyota and Honda
- Mercedes and BMW
- Cadillac and Lincoln (correct)
- Audi and Lexus
What was the primary purpose of the Horizon Task Force?
What was the primary purpose of the Horizon Task Force?
- To analyze competitor performance
- To increase sales of European cars
- To reduce production costs of domestic cars
- To explore the viability of a Japanese luxury brand (correct)
Which concept was emphasized by the Horizon Task Force regarding future planning?
Which concept was emphasized by the Horizon Task Force regarding future planning?
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Which characteristic defines the luxury car market during that period?
Which characteristic defines the luxury car market during that period?
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Study Notes
Luxury Brand Dominance
- European manufacturers, such as Mercedes, Jaguar, and BMW, controlled the luxury vehicle market.
- Domestic luxury brands included Cadillac and Lincoln.
Horizon Task Force
- Established to evaluate the potential for Japanese luxury brands in the U.S. market.
- Aimed to assess whether Nissan could successfully sell luxury vehicles in the United States.
- Focused on exploring future opportunities and market potentials beyond immediate sales.
Strategic Vision
- Emphasized a long-term outlook, seeking to envision what the market could evolve into, not just short-term sales increases.
- The concept of "horizon" reflects ambitions towards innovation and future market trends.
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