Luxury Event Management and Communication Quiz

The two points of view are internal organizing the event and the client events department at the venue.

The World's #1 Awards for Events & Experience Marketing is the Global Eventex Awards.

Two examples of wedding planners mentioned in the text are Fait Accompli and Yifat Oren.

<p>The key responsibilities and tasks of the Events Department include quotation of RFP, event management, sales follow up, details of the event, sales blitz, negotiation, site inspection, mystery guest block, deadlines, invoice details, F&amp;B offer, contract service order, yield management, check-list, fact sheets, client welcome, event follow up, invoicing review, and client farewell.</p> Signup and view all the answers

<p>The profile characteristics and skills required for an internal luxury events planner include understanding the mindset of high-end clients, prioritizing client needs, creativity, being prepared with many resources, polished brand management, professionalism, managing social media, flexibility, accessibility, and detailed service at every step of the process.</p> Signup and view all the answers

<p>The characteristics of a celebrity include being a recognizable face, living under constant attention and surveillance, and being under the eye of the media throughout their personal and professional life.</p> Signup and view all the answers

<p>European celebrities are hard to close agreements with, do not like last-minute changes, do not like media, and the key is to find the right door to approach the celebrity.</p> Signup and view all the answers

<p>Latin celebrities are not difficult to close agreements with, accept last-minute changes, like to meet the media, and are usually easy to manage.</p> Signup and view all the answers

<p>American celebrities are hard to close agreements with, do not move out of the agreement, are easy to manage, and are terrified about meeting the media.</p> Signup and view all the answers

<p>The main responsibilities of managing celebrity PR include managing emotions, expectations, ego, and navigating the differences between regular PR and celebrity PR.</p> Signup and view all the answers

<p>The reasons for a brand to work with a celebrity include gaining notoriety, linking the brand to specific attributes, and identifying specific situations, events, or celebrities that stand out and align with the brand's values.</p> Signup and view all the answers

<p>The different types of activities involved in contracting a celebrity for an event include speech, front row presence, performance, shooting, presenter role, and photocall.</p> Signup and view all the answers

<p>When contracting a celebrity for an event, details such as the purpose of the event and the collaboration, exclusivity, cancellation clauses, and specific details related to accommodation, arrival, departures, beauty services, dress code, and media interaction need to be defined.</p> Signup and view all the answers

<p>The crucial steps to undertake when contracting a celebrity for an event include welcoming the celebrity to ensure a smooth running, arranging a superior category of hotel room, and preparing VIP amenities such as welcome letters, gifts, and special details.</p> Signup and view all the answers