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Questions and Answers
What does Logos focus on?
What does Logos focus on?
- The logical appeal and clarity of the argument (correct)
- The character of the speaker
- The emotions of the audience
- The timing of the argument
What is Ethos?
What is Ethos?
An appeal to character or credibility of the speaker.
Kairos refers to the _____ of an argument.
Kairos refers to the _____ of an argument.
timeliness
What is the focus of Pathos?
What is the focus of Pathos?
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Study Notes
Logos
- Derived from the Greek word meaning "word."
- Represents a logical appeal, focusing on clarity and internal consistency of arguments.
- Often incorporates data and factual evidence to substantiate claims.
Ethos
- Comes from the Greek word for "character."
- Emphasizes the trustworthiness and credibility of the speaker or writer.
- Can manifest through tone, showing multiple perspectives before making a case for one.
- Utilizes counterarguments to reinforce the speaker's position.
- Commonly found in advertising that leverages professional authority, such as statements from doctors or political reputations.
Kairos
- Greek term meaning "right time," "season," or "opportunity."
- Highlights the importance of the timing and contextual appropriateness of an argument.
- Effective arguments and advertisements need to match their tone and structure with the specific moment they are presented.
- Timing affects the effectiveness of messages across different audiences, such as celebrity endorsements being more relevant in particular eras or publications.
Pathos
- Originates from the Greek word for "suffering" and "experience."
- Targets the values and beliefs of the audience, invoking emotional responses.
- Utilizes relatable narratives to enhance logical appeals and make arguments resonate on a personal level.
- Aims to engage the audience's empathy, illustrating the real-world implications of arguments.
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