Logo Challenge

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Questions and Answers

Which two companies mentioned in the text do not include their company name in their logo design?

  • Starbucks and Nike
  • Nike and Apple
  • Apple and Starbucks
  • Starbucks and Apple (correct)

Which company recently redesigned its logo and removed its name from it?

  • Nike
  • Apple
  • Starbucks (correct)
  • None of the above

Which mobile game tests whether brand recall exists without a brand's name?

  • Logo Quiz (correct)
  • App Store
  • Trade Dress
  • None of the above

What advantage does removing the company name from a logo provide?

<p>People can identify the brand without seeing the name (B)</p> Signup and view all the answers

What question does the text pose to marketers?

<p>Is brand recall possible without a brand's name? (B)</p> Signup and view all the answers

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Study Notes

  • Notable companies like Nike and Apple do not feature their names in their logo designs, relying instead on recognizable symbols.

Recent Logo Redesign

  • Mastercard has recently revamped its logo by omitting its name, choosing to focus on its iconic overlapping circles.

Mobile Game for Brand Recall

  • The mobile game titled "Brand Memory" is designed to test participants' ability to recall brands without their names being present.
  • Excluding the company name from a logo can enhance brand recognition, as it encourages consumers to rely on visual identity instead of text.
  • This approach may lead to greater brand recall and association over time as consumers become more familiar with the brand's visual elements.

Question Posed to Marketers

  • Marketers are challenged to consider how well their brands would be recognized without their names, prompting a reassessment of logo effectiveness and brand identity.

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