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Questions and Answers
What type of operator is described as asset-heavy with its own car fleet?
What type of operator is described as asset-heavy with its own car fleet?
What revenue mechanism involves transactions based on the utilized quantity of service?
What revenue mechanism involves transactions based on the utilized quantity of service?
Which activity is included in the implementation phase of value-added activities?
Which activity is included in the implementation phase of value-added activities?
Which of the following is NOT considered a loading unit mentioned in the revenue mechanism?
Which of the following is NOT considered a loading unit mentioned in the revenue mechanism?
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What is a primary characteristic of an orchestrator in the configuration of value-added activities?
What is a primary characteristic of an orchestrator in the configuration of value-added activities?
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What is the primary objective of internal project processing in tender management?
What is the primary objective of internal project processing in tender management?
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Which aspect is NOT typically included in the contract logistics business model?
Which aspect is NOT typically included in the contract logistics business model?
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What is a malus regulation in the context of logistics contracts?
What is a malus regulation in the context of logistics contracts?
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What role do interfaces play in logistics services?
What role do interfaces play in logistics services?
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When preparing an offer in tender management, what key element should be defined?
When preparing an offer in tender management, what key element should be defined?
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What is a primary challenge service providers face during the tender process?
What is a primary challenge service providers face during the tender process?
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Which factor is crucial in managing delivery areas in contract logistics?
Which factor is crucial in managing delivery areas in contract logistics?
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In contract review, what often deviates from specifications?
In contract review, what often deviates from specifications?
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What issue arises from an overloaded and technically complex presentation?
What issue arises from an overloaded and technically complex presentation?
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What is primarily determined during the process of defining a product/service in tender management?
What is primarily determined during the process of defining a product/service in tender management?
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In what context is seasonality most relevant for logistics companies?
In what context is seasonality most relevant for logistics companies?
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Which of the following is a consequence of wrong team composition?
Which of the following is a consequence of wrong team composition?
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What can lead to unnecessary discussions regarding contract limits?
What can lead to unnecessary discussions regarding contract limits?
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What is a key aspect of effective tender management in logistics?
What is a key aspect of effective tender management in logistics?
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Which legal question is associated with contract review?
Which legal question is associated with contract review?
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What does inadequate capacity for inquiries typically result in?
What does inadequate capacity for inquiries typically result in?
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What is the primary goal of the kick-off meeting for the interdisciplinary team?
What is the primary goal of the kick-off meeting for the interdisciplinary team?
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Which process is essential for determining the direction of a project after the kick-off meeting?
Which process is essential for determining the direction of a project after the kick-off meeting?
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What should be included in the preparation of a bid?
What should be included in the preparation of a bid?
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What is a key output of defining target processes during the development of solution approaches?
What is a key output of defining target processes during the development of solution approaches?
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What is one of the main contents analyzed during the kick-off meeting?
What is one of the main contents analyzed during the kick-off meeting?
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What is the purpose of the 'submission of the offer presentation to the customer' in tender management?
What is the purpose of the 'submission of the offer presentation to the customer' in tender management?
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What is typically decided after evaluating operational feasibility during bid preparation?
What is typically decided after evaluating operational feasibility during bid preparation?
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Which of the following is NOT a focus area during the kick-off meeting?
Which of the following is NOT a focus area during the kick-off meeting?
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What is the primary purpose of a contract in a business negotiation?
What is the primary purpose of a contract in a business negotiation?
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Which aspect is crucial for a customer during the adaptation phases of contract implementation?
Which aspect is crucial for a customer during the adaptation phases of contract implementation?
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What does the Open Book procedure aim to achieve during the implementation phase?
What does the Open Book procedure aim to achieve during the implementation phase?
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Which of the following best describes the composition of the project team in tender management?
Which of the following best describes the composition of the project team in tender management?
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How does the complexity of a project affect the project team?
How does the complexity of a project affect the project team?
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What is a fundamental aspect of the project tasks defined within a contract?
What is a fundamental aspect of the project tasks defined within a contract?
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Why is it essential to document the responsibilities in a project team?
Why is it essential to document the responsibilities in a project team?
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Which type of contract is likely to require more detailed adaptation during implementation?
Which type of contract is likely to require more detailed adaptation during implementation?
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Which of these aspects is emphasized as crucial for successful contract logistics, based on the provided text?
Which of these aspects is emphasized as crucial for successful contract logistics, based on the provided text?
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What is a key characteristic of contract logistics, according to the provided text?
What is a key characteristic of contract logistics, according to the provided text?
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What does the example of Ekol Logistics illustrate about the operations of contract logistics companies?
What does the example of Ekol Logistics illustrate about the operations of contract logistics companies?
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Which of the following is NOT mentioned as an important element for knowledge transfer in contract logistics?
Which of the following is NOT mentioned as an important element for knowledge transfer in contract logistics?
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What does the statement "Contract logistics is a trusted good" suggest about the sector?
What does the statement "Contract logistics is a trusted good" suggest about the sector?
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Based on the information provided, which of these is NOT a key factor contributing to Ekol Logistics' success?
Based on the information provided, which of these is NOT a key factor contributing to Ekol Logistics' success?
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How does the emphasis on "experience" in contract logistics relate to the concept of a "trusted good"?
How does the emphasis on "experience" in contract logistics relate to the concept of a "trusted good"?
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Which of these is NOT a key aspect of contract logistics as presented in the text?
Which of these is NOT a key aspect of contract logistics as presented in the text?
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Study Notes
Strategic Logistics Management
- This is a lecture on business models of logistics companies
- The course is part of the WiSe 2024/25 semester
- The professor is Prof. Dr. Ralf Elbert
- Topics covered include contract logistics, tender management, and the business models of different players in transport chains.
Learning Objectives
- Students should learn the definition of contract logistics.
- Students should learn how to define tender management.
- Students should learn how the business models of different players in transport chains are structured.
Agenda
- Business Models of Logistics Companies
- Goals and elements of a business model
- Business models of logistics service providers
- Contract logistics
- Business Models of different actors in transport chains
Contract Logistics
- Contract logistics is a demanding, interdisciplinary, and fastest-growing area of logistics.
- It involves the long-term provision of complex logistics service packages by freight forwarders.
- It combines various services like transport, storage, handling, assembly, and packaging, tailored to customer needs.
- The service provider becomes a system supplier for customer logistics services.
- Contract logistics generates approximately 40% of the German logistics sector's total turnover.
- The global market for contract logistics has grown annually by approximately 6-8% until 2015.
Contract Logistics Global Growth
- Global contract logistics experienced significant growth, with different regions showcasing varying rates.
- Key regions showed substantial growth in the contract logistics market (e.g. North America, Western Europe, China).
- Asia Pacific (APAC) and EMEA regions saw notable global growth.
- Data from different years (e.g. worldwide market for 100% = 115€ billion) and figures (e.g. 2010, 2015e) show this trend.
Value-Added Services
- Contract logistics providers increasingly offer value-added services beyond basic transport, handling, and storage.
- Value-added services include, among others, information services (e.g., key figures, credit assessment), coordination services (e.g., replenishment responsibility for retail shelf-filling), financial services (e.g., debt collection), and other services (e.g., quality inspections, article picking, packing, pre-assembly, return management).
Contract Logistics Characteristics
- Employees and organizational structures are key aspects of contract logistics.
- Contract logistics is characterized by the "Uno-Actu principle" (production = consumption) and external factor dependency.
- Knowledge based on experience must be complemented with organizational structures that support methodological knowledge and learning processes.
- Employees with lasting experience are vital due to the difficulty of storing this knowledge in databases.
- Knowledge must be transferable to new customers, other target segments, and new employees.
- Examples include service engineering (service libraries).
- Contract logistics is considered a "trusted good."
Contract Logistics in Practice
- Ekol Logistics, a company founded in 1990, has evolved to becoming a contract logistics service provider and has a turnover of € 616 million in 2021.
- The company supplies JIT's truck production in Aksaray, Turkey, using 150 trucks per week.
- A 50-person IT team can track goods within the textile industry completely using barcode on every textile, hook, and box.
Contract Logistics from the Customer's Perspective (BMW Leipzig Example)
- The example of BMW Leipzig illustrates the cooperation with a logistics service provider (LSP).
- Goods receipt areas, storage areas, and sequencing warehouses are crucial for managing the assembly line efficiently.
- Pre-assembly activities are carried out in the Supply Centre East.
- Parts are transferred between containers and AGVs (automated guided vehicles).
- The LSP facilitates timely delivery and replenishment of parts to the assembly line.
Relationship Between Customer, Logistics Provider, End Customer
- The relationship follows a structure: customer (contractee) --> logistics service provider (contractor) --> end customer.
- Tenders are used to create this relationship
- There are no contractual relations between the end customer and the logistics service provider.
Sub-processes of Tendering and Vendor Selection
- For contractors (logistics providers), processes include analysis of tender documents, risk assessment, cost calculation, and quotation submission. Negotiation and e-auction occur. Letter of intent (LOI) signing follows.
- For contractees (customers): Their processes include internal data collection, tender creation, provider preselection, negotiation, and provider selection for LOI.
Tender Management: Evaluation of the Request
- Questions LSPs should ask themselves when evaluating a tender:
- Is it a reputable company?
- Is the market segment expanding?
- Is the customer truly seeking a new provider?
- Are there suitable benchmarks existing?
- Are there suitable references for similar work?
- Can the client's objectives be achieved?
- Does the task fit existing company strategy?
- Are necessary resources available?
- Are locational advantages available?
- Does the company have relevant know-how?
- How costly is new development? What are competitors?
Process Steps of Tender Management, Description of the Request (Hornbach)
- Various criteria and steps are involved in the tender management process, exemplified with Hornbach.
- Key elements include initial situation, objectives, service packages, pricing, discounts, legal bases, regulations, guarantees, quality assurance, and various aspects of contract terms.
- Key components like internal data collection, creation of tender, tender specifications, and service providers' preselection are part of the process.
- Tender negotiations, LOI, and contract preparations are addressed within different tender management stages.
- Other processes and factors such as site plans for central warehouses, delivery areas, deadlines, service packages, and employee qualifications are also part of this process.
Process Steps of Tender Management, Internal Project Processing
- Kick-off meetings, cost estimations, requirements analysis, and decisions on solutions are initial steps.
- Development of concepts, alternative evaluations, and bid preparations are subsequent stages.
Process Steps of Tender Management, Submission of Quotations
- Submission and presentation of offers are described.
- Quotation validations and reaching next steps in the process are crucial parts of the process.
- Important points for reaching agreement with the customer and reaching the next discussion phase are emphasised.
- Customer questioning of offers in detail is a key part of the process.
Proces Steps of Tender Management, Implementation
- Formation of a project team, and implementation plan design and budget are part of tender implementation.
- Operational implementation of the tender including time management, costs, quality, and risk management is required
- Communication among the parties and the implementation will proceed accordingly.
Efficiency Killers in the Tender Process
- External factors harming the process (in the viewpoint of both customers/businesses and providers) are listed.
- Factors that negatively impact tender processes (e.g. data quality, inexperienced managers, internal power struggles, wrong estimation of costs, lack of staff, etc.) are identified from both the customer and provider perspectives, respectively, are included.
Excursion: Tender Management in Rail Freight Transport
- Effective tender management is essential for full-service logistics providers.
- Transport contracts, optimizing network utilisation, and tender management in rail transports are discussed.
- Consideration of standardizing and rationalizing processes and offering different services based on pricing options are emphasised for providers to be effective and efficient.
Business Models of Different Actors in Transport Chains
- Different actors in transport chains (e.g., road carrier, deep-sea carrier, cargo airline, railway undertaking, and CT Operator) with distinct business models have been described.
- Key elements and traits of each business model are outlined.
Business Model of a Road Freight Carrier
- Key aspects of the business model of a road freight carrier are described, including product, market combination, configuration, and revenue mechanism.
Business Model of a Sea Freight Forwarder
- The business model of a sea freight forwarder, including its product/market combination, configuration, and revenue mechanism, is discussed.
Business Model of a Cargo Airline
- Key components of a cargo airline business model, including product, market, configuration, and revenue mechanism, are explained.
Business Model of a Railway Undertaking (RU)
- The model for Railway Undertakings (RU) is described, outlining its products, market, configuration, and revenue elements.
Business Model of a CT Operator
- The business model for a Container Transport Operator (CT) is detailed, explaining its products, market, configuration, and revenue aspects.
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Description
Test your knowledge on logistics operations, revenue mechanisms, and tender management with this quiz. Explore topics such as value-added activities, loading units, and contract logistics business models. Perfect for students and professionals in supply chain management.