Logistics and Marketing Channels Quiz
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Questions and Answers

What is the term for the costs associated with shipping, receiving, and warehousing a product?

  • Sortation costs
  • Handling costs
  • Inventory costs
  • Landed costs (correct)

    • Which term refers to the elimination of intermediaries in a supply chain?

  • Intermediary optimization
  • Supply chain bypass
  • Disintermediation (correct)
  • Middleman reduction

    • What is the term for the process of delaying product customization until the product is closer to the customer?

  • Procrastination
  • Customization deferral
  • Delay optimization
  • Postponement (correct)

    • What is the term for the range of activities involved in the movement and storage of products from raw materials to end customers?

    <p>Logistics</p> Signup and view all the answers

    What is the term for the process of combining two or more brands in the same product or service?

    <p>Co-branding</p> Signup and view all the answers

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