Logistic Regression Analysis of Advertising Effectiveness

To understand the relationship between advertising spending and sales target achievement. (correct)

To analyze the impact of sales target on advertising spending.

To determine the total advertising budget for hitting the sales target.

To predict the exact sales amount for each advertising channel.

TV advertising has no impact on the likelihood of meeting the sales target.

The coefficient value is not relevant to the likelihood of meeting the sales target.

Increasing TV advertising by 1 unit increases the likelihood of meeting the sales target. (correct)

Increasing TV advertising by 1 unit decreases the likelihood of meeting the sales target.

The Z-score is not relevant to TV advertising's impact on the likelihood of meeting the sales target.

TV advertising has a significant negative impact on the likelihood of meeting the sales target.

TV advertising has a significant positive impact on the likelihood of meeting the sales target. (correct)

TV advertising has no impact on the likelihood of meeting the sales target.

<p>Newspaper advertising has no impact on the likelihood of meeting the sales target.</p> Signup and view all the answers

<p>To measure the effectiveness of each type of advertising in hitting the $14,000 sales target.</p> Signup and view all the answers

<p>The constant has a significant impact on achieving the sales target.</p> Signup and view all the answers