Podcast
Play an AI-generated podcast conversation about this lesson
Download our mobile app to listen on the go
Get App
Questions and Answers
What is the main goal of marketing?
What is the main goal of marketing?
- To create a customer who is ready to buy (correct)
- To promote products or services
- To create value for customers
- To increase profits
What is NOT part of the marketing process?
What is NOT part of the marketing process?
- Choosing target markets
- Selling products (correct)
- Creating value for a company
- Obtaining what customers need
What is the purpose of marketing research?
What is the purpose of marketing research?
- To increase profits
- To create a customer who is ready to buy
- To create products that meet customer needs (correct)
- To choose target markets
What is an example of a successful marketing campaign?
What is an example of a successful marketing campaign?
Signup and view all the answers
What is the purpose of marketing?
What is the purpose of marketing?
Signup and view all the answers
Flashcards are hidden until you start studying
Study Notes
- Marketing is the process of creating value for customers through the exchange of products and services.
- Marketing is a societal process that helps individuals and groups obtain what they need and want.
- Marketing is about choosing target markets and getting, keeping, and growing customers.
- Selling is not the most important part of marketing!
- Marketing is the process of creating value for a company through the distribution of products or services.
- The goal of marketing is to create a customer who is ready to buy.
- Marketing should result in a customer who is ready to buy, without the need for selling.
- Marketing research is important in order to create products that meet the needs of customers.
- The Wii, Canon ELPH, and Prius are examples of successful marketing campaigns.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
