Marketing Fundamentals Quiz

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<p>Canon ELPH (B)</p> Signup and view all the answers

<p>To get, keep, and grow customers (A)</p> Signup and view all the answers

To create a customer who is ready to make a purchase.

Identifying and understanding customer needs to develop products that meet those needs.

To acquire new customers, retain existing ones, and increase business with them.

Focuses on building customer relationships and loyalty, rather than just pushing products, it aims to create value for customers.

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Marketing is the process of creating value for customers through the exchange of products and services.
Marketing is a societal process that helps individuals and groups obtain what they need and want.
Marketing is about choosing target markets and getting, keeping, and growing customers.
Selling is not the most important part of marketing!
Marketing is the process of creating value for a company through the distribution of products or services.
The goal of marketing is to create a customer who is ready to buy.
Marketing should result in a customer who is ready to buy, without the need for selling.
Marketing research is important in order to create products that meet the needs of customers.
The Wii, Canon ELPH, and Prius are examples of successful marketing campaigns.