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Questions and Answers
What is the main goal of marketing?
What is the main goal of marketing?
- To create a customer who is ready to buy (correct)
- To promote products or services
- To create value for customers
- To increase profits
What is NOT part of the marketing process?
What is NOT part of the marketing process?
- Choosing target markets
- Selling products (correct)
- Creating value for a company
- Obtaining what customers need
What is the purpose of marketing research?
What is the purpose of marketing research?
- To increase profits
- To create a customer who is ready to buy
- To create products that meet customer needs (correct)
- To choose target markets
What is an example of a successful marketing campaign?
What is an example of a successful marketing campaign?
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What is the purpose of marketing?
What is the purpose of marketing?
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Study Notes
- Marketing is the process of creating value for customers through the exchange of products and services.
- Marketing is a societal process that helps individuals and groups obtain what they need and want.
- Marketing is about choosing target markets and getting, keeping, and growing customers.
- Selling is not the most important part of marketing!
- Marketing is the process of creating value for a company through the distribution of products or services.
- The goal of marketing is to create a customer who is ready to buy.
- Marketing should result in a customer who is ready to buy, without the need for selling.
- Marketing research is important in order to create products that meet the needs of customers.
- The Wii, Canon ELPH, and Prius are examples of successful marketing campaigns.
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