Livestreaming Services Quiz
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Questions and Answers

What is lifestreaming, also known as lifecasting?

  • The practice of continuously broadcasting various aspects of one's daily life to an online audience (correct)
  • The use of live stream media to promote products and encourage customer purchases
  • The video-on-demand service that allows users to share content live
  • The coverage of various events such as concerts or live news coverage viewed using a web browser or apps such as Snapchat
  • What is the primary reason for the success of Facebook Watch?

  • The content is recommended to users based on algorithms that determine what the user would most like to watch (correct)
  • The opportunity it provides for creators to create a more intimate connection with their fans
  • The ability for users to include their own 'reactions' when someone is broadcasting
  • The coverage of various events such as concerts or live news coverage viewed using a web browser or apps such as Snapchat
  • What distinguishes YouTube Live from Periscope in terms of livestreaming?

  • Livestreams can be saved and any user can access them through the app (correct)
  • Allows users to comment during the broadcast
  • The ability to upload videos that cover a wide array of topics including original comedy, drama, and news programming
  • Enables creators to create a more intimate connection with their fans
  • What is the main focus of live stream commerce today?

    <p>Promoting products through streamers and mimicking in-store sales tactics</p> Signup and view all the answers

    What did the McKinsey report demonstrate about live stream commerce in China?

    <p>$423 billion in sales from live stream commerce were expected by 2022</p> Signup and view all the answers

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