SocMedMar 03-02 Community building

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Questions and Answers

What type of post on Facebook is best suited for sharing company news and product announcements?

Event posts

Instant Experiences

Link posts (correct)

Offer posts

Which type of post on Facebook is designed to increase sales, offer discounts, or promote products?

Link posts

Event posts

Offer posts (correct)

Video posts

What Facebook post feature is used to organize gatherings, respond to invites, and keep up with friends' activities?

Offer posts

Event posts (correct)

Instant Experiences

Link posts

Which type of post on Facebook consists of full-screen, mobile-optimized, post-click experiences that can include images, videos, text, and links?

Instant Experiences Signup and view all the answers

What type of post on Facebook involves uploading a native video directly to Facebook rather than posting a link to a video from a third-party site?

Video posts Signup and view all the answers

Which type of post on Facebook can be with or without text and includes an image?

Photo posts Signup and view all the answers

What type of post on Facebook consists of posts with only text?

Text posts Signup and view all the answers

What is the recommended frequency for businesses to post on LinkedIn according to LinkedIn's suggestion?

Every business day Signup and view all the answers

When is the target audience engagement highest on LinkedIn?

During working hours Signup and view all the answers

What type of content can make posts stand out and increase engagement on LinkedIn?

Multimedia such as images, videos, and live broadcasts Signup and view all the answers

How can sharing quality insights on LinkedIn benefit a brand?

Position the brand as a thought leader and encourage discussion Signup and view all the answers

What is one of the best practices for posting on LinkedIn according to the text?

Using multimedia Signup and view all the answers

What type of imagery is recommended for mobile viewing on Pinterest?

Vertical imagery Signup and view all the answers

How can marketers use TikTok according to the text?

Starting branded channels, collaborating with influencers, creating authentic content, and leveraging the app's features Signup and view all the answers

What is the main functionality of Instagram's Poll post format?

Creating a question for the community to vote on with two options and duration Signup and view all the answers

What is a key best practice for YouTube video optimization?

Using target keywords in the filename Signup and view all the answers

Which Instagram content enhancement technique is essential for engagement?

Applying filters for essential engagement Signup and view all the answers

What is a key best practice for Instagram posting?

Utilizing high-quality images with a strong focal point Signup and view all the answers

What is the main functionality of Facebook's Carousel post format?

Displaying up to 10 images or videos in one post Signup and view all the answers

What is a key best practice for effective audience engagement across platforms?

Consistent tone of voice Signup and view all the answers

What is the main purpose of using third-party tools such as Repost App and Repost for Instagram?

Regramming responsibly (ask permission, give credit, use Search and Explore) Signup and view all the answers

What is the purpose of the Creator Marketplace on TikTok?

To provide a platform for brands to connect with content creators Signup and view all the answers

What is the benefit of starting a hashtag challenge on TikTok for brands?

Starting a cultural trend or meme Signup and view all the answers

Why is TikTok considered an exciting new advertising channel?

It has the same scale as platforms like Instagram but is not saturated with advertisers Signup and view all the answers

What targeting options are available to advertisers on TikTok?

Age, location, demographics, and people who have viewed similar content Signup and view all the answers

What made the e.l.f cosmetics #eyeslipsface campaign successful on TikTok?

It attracted over 4 billion views and 5 million video contributions Signup and view all the answers

What type of advertising can marketers run on TikTok?

In-feed adverts, sponsored hashtag challenges, and banner ads within the app homepage Signup and view all the answers

What is the primary advantage of TikTok's advertising in comparison to other platforms?

Affordability due to less saturation with advertisers Signup and view all the answers

What is the key factor that makes TikTok advertising attractive to advertisers?

The platform’s large user base and engagement level Signup and view all the answers

Study Notes

Facebook offers various post formats: Slideshow, Carousel, Poll, and Live
Slideshow: Create a video from 3-10 images with royalty-free music
Carousel: Display up to 10 images or videos in one post
Poll: Create a question for community to vote on with two options and duration
Live: Share live video streams with polls and questions
YouTube optimization best practices:
- Use target keywords in filename
- HD resolution (higher video quality ranks higher)
- Captivating title
- Custom thumbnail
- Relevant tags (5-8 keywords)
- Thorough description
- Helpful links, additional info, and video shortcuts
Instagram posting best practices:
- Consistent tone of voice
- Line breaks (format post using external tools)
- Emojis (use sparingly)
- High-quality images with strong focal point
- Video content (grabs attention, generates reach)
- User-generated content (builds relationships)
- Consider grid layout (cohesive brand image)
- Get permission before regramming (give credit, avoid edits)
- Use third-party tools (add owner credit)
Instagram content enhancement:
- High-quality photo content
- Apply filters (essential for engagement)
- Use 'No Filter' (show unmodified images)
- Modify ambience (light and contrast)
- Grid function (standardized composition)
- Snapchat filters (cross-pollinate filter functionality)
LinkedIn best practices (next section)
Instagram tip: regram responsibly (ask permission, give credit, use Search and Explore)
Third-party tools: Repost App, Repost for Instagram, Repost Whiz (Android only)
Consistency (visual and content) is key for effective audience engagement across platforms.

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Description

Learn about the most effective ways to engage with your target audience through regular company updates on LinkedIn. Understand the recommended posting frequency and ideal timing for maximum impact.