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Questions and Answers
What type of post on Facebook is best suited for sharing company news and product announcements?
Which type of post on Facebook is designed to increase sales, offer discounts, or promote products?
What Facebook post feature is used to organize gatherings, respond to invites, and keep up with friends' activities?
Which type of post on Facebook consists of full-screen, mobile-optimized, post-click experiences that can include images, videos, text, and links?
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What type of post on Facebook involves uploading a native video directly to Facebook rather than posting a link to a video from a third-party site?
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Which type of post on Facebook can be with or without text and includes an image?
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What type of post on Facebook consists of posts with only text?
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What is the recommended frequency for businesses to post on LinkedIn according to LinkedIn's suggestion?
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When is the target audience engagement highest on LinkedIn?
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What type of content can make posts stand out and increase engagement on LinkedIn?
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How can sharing quality insights on LinkedIn benefit a brand?
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What is one of the best practices for posting on LinkedIn according to the text?
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What type of imagery is recommended for mobile viewing on Pinterest?
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How can marketers use TikTok according to the text?
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What is the main functionality of Instagram's Poll post format?
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What is a key best practice for YouTube video optimization?
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Which Instagram content enhancement technique is essential for engagement?
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What is a key best practice for Instagram posting?
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What is the main functionality of Facebook's Carousel post format?
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What is a key best practice for effective audience engagement across platforms?
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What is the main purpose of using third-party tools such as Repost App and Repost for Instagram?
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What is the purpose of the Creator Marketplace on TikTok?
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What is the benefit of starting a hashtag challenge on TikTok for brands?
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Why is TikTok considered an exciting new advertising channel?
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What targeting options are available to advertisers on TikTok?
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What made the e.l.f cosmetics #eyeslipsface campaign successful on TikTok?
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What type of advertising can marketers run on TikTok?
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What is the primary advantage of TikTok's advertising in comparison to other platforms?
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What is the key factor that makes TikTok advertising attractive to advertisers?
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Study Notes
- Facebook offers various post formats: Slideshow, Carousel, Poll, and Live
- Slideshow: Create a video from 3-10 images with royalty-free music
- Carousel: Display up to 10 images or videos in one post
- Poll: Create a question for community to vote on with two options and duration
- Live: Share live video streams with polls and questions
- YouTube optimization best practices:
- Use target keywords in filename
- HD resolution (higher video quality ranks higher)
- Captivating title
- Custom thumbnail
- Relevant tags (5-8 keywords)
- Thorough description
- Helpful links, additional info, and video shortcuts
- Instagram posting best practices:
- Consistent tone of voice
- Line breaks (format post using external tools)
- Emojis (use sparingly)
- High-quality images with strong focal point
- Video content (grabs attention, generates reach)
- User-generated content (builds relationships)
- Consider grid layout (cohesive brand image)
- Get permission before regramming (give credit, avoid edits)
- Use third-party tools (add owner credit)
- Instagram content enhancement:
- High-quality photo content
- Apply filters (essential for engagement)
- Use 'No Filter' (show unmodified images)
- Modify ambience (light and contrast)
- Grid function (standardized composition)
- Snapchat filters (cross-pollinate filter functionality)
- LinkedIn best practices (next section)
- Instagram tip: regram responsibly (ask permission, give credit, use Search and Explore)
- Third-party tools: Repost App, Repost for Instagram, Repost Whiz (Android only)
- Consistency (visual and content) is key for effective audience engagement across platforms.
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Description
Learn about the most effective ways to engage with your target audience through regular company updates on LinkedIn. Understand the recommended posting frequency and ideal timing for maximum impact.
