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Licensing in International Business

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Questions and Answers

What is the primary characteristic of licensing as a mode of entry into a foreign market?

Rapid access to the market with minimal investment (correct)

Exclusive rights to technology and patents

Complex legal and cultural barriers to entry

Complete ownership and management responsibilities

What does the licensor provide in a licensing agreement?

Ownership and management responsibilities

Financial investment and infrastructure

Technology, work methods, and brand names (correct)

Rights to enter any international location

Why is licensing considered a low-risk mode of entry into a foreign market?

Licensing requires minimal financial investment

The licensor assumes all legal barriers

It ensures complete control over the market

Infrastructure is provided by the licensee (correct)

What was the purpose of Asahi Breweries Ltd. establishing a licensing agreement with the Canadian Molson Brewery?

To gain access to the US market without overburdening resources Signup and view all the answers

What is a key disadvantage of licensing in regards to quality control?

Any quality control issue impacting the licensor's parent brand Signup and view all the answers

What gives the franchisee the right to market a product or service using the trademark or trade name of another business?

The right to market a product or service using the operating methods of the franchisor Signup and view all the answers

What is a potential disadvantage of franchising that involves restrictions on products or services offered and geographic territory?

Balancing restrictions set forth by the franchisor in the franchisee agreement Signup and view all the answers

What gives franchisees a certain level of independence when operating their business?

Operating methods provided by the franchisor Signup and view all the answers

What requires due diligence regarding which organization to partner with, similar to investing in an organization in the stock market?

Licensing Signup and view all the answers

What may impact the licensor's parent brand if there are any quality control issues on behalf of the licensee?

Any quality control issue on behalf of the licensee Signup and view all the answers