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Questions and Answers
What is a primary characteristic of mass media?
What is a primary characteristic of mass media?
Which of the following is an example of outdoor media?
Which of the following is an example of outdoor media?
How does technology impact media communication?
How does technology impact media communication?
What is public opinion primarily based on?
What is public opinion primarily based on?
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What differentiates electronic media from print media?
What differentiates electronic media from print media?
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Which of the following is NOT a form of mass media?
Which of the following is NOT a form of mass media?
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What role does media play in a democratic system?
What role does media play in a democratic system?
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How do social media platforms primarily influence public opinion?
How do social media platforms primarily influence public opinion?
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What role did print media play during the freedom struggle?
What role did print media play during the freedom struggle?
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How does electronic media differ from print media in its audience reach?
How does electronic media differ from print media in its audience reach?
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Which of the following is an example of print media?
Which of the following is an example of print media?
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Which of the following is NOT a characteristic of electronic media?
Which of the following is NOT a characteristic of electronic media?
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What effect can extensive media coverage have on governmental actions?
What effect can extensive media coverage have on governmental actions?
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According to the information provided, which of the following is a primary function of print media in a democracy?
According to the information provided, which of the following is a primary function of print media in a democracy?
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What is the primary role of media in a democratic society?
What is the primary role of media in a democratic society?
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Why is freedom of the press important for a healthy democracy?
Why is freedom of the press important for a healthy democracy?
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What distinguishes print media from electronic media?
What distinguishes print media from electronic media?
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How does media help ensure transparency in government actions?
How does media help ensure transparency in government actions?
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What is a key disadvantage of print media compared to electronic media?
What is a key disadvantage of print media compared to electronic media?
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Study Notes
Lesson 6: The Role of Media in Democracy
- Media plays a significant role in informing, educating, and influencing public opinion in democracies.
- Media provides a platform to convey events, news, and information about the country.
- Media includes print media (newspapers, magazines, journals) and audio-visual media (TV, radio, internet).
- Social media (Facebook, Twitter, Instagram, YouTube) are also a part of the media landscape.
- Media is vital for holding power accountable through reporting on actions of those in power.
- Citizens have the right to know about government policies and express opinions.
- Public opinion is the collective views of the people, influencing government decisions.
- The media plays a critical role in expressing public opinion and influencing government actions.
- Media can spread patriotic feelings during times of national importance like freedom struggles.
- The media can influence public opinion by highlighting issues like the price of petrol or injustices impacting citizens.
- Media's role in shaping public opinion is crucial to the functioning of a democracy
- Print media (newspapers, magazines) plays a critical role in spreading awareness and shaping public opinion.
- Electronic media (TV, radio, internet) has a wider reach and helps reach illiterate and larger audiences.
Defining Media
- Media is a plural form of the word 'medium.'
- Media refers to the various means of communication in society.
- Media includes newspapers, journals, tabloids, books, TV, radio, internet and cinema.
Mass Media
- Mass media refers to technologies for reaching a vast audience.
- Examples include television, radio, newspapers, and podcasts.
- Mass media is typically one-to-many communication.
- Mass media wield considerable power in transmitting messages to large audiences.
- Feedback from consumers is often not immediate and high quality.
- Modern forms of digital mass media such as websites collect responses fast and are efficient.
Public Opinion
- Public opinion is a collective view of a community on a specific issue at a particular time.
- Public opinion is measured by polls and surveys.
- Important factors in public opinion formation include the news provided by media and citizens expressing discontent.
- Media plays a part in influencing public opinion.
Media's Role During Freedom Struggle
- Print media played a pivotal role in spreading patriotic feelings during the freedom struggle.
- Leading nationalists used newspapers to highlight injustice.
- Media's reach aided in spreading nationalist ideals.
Media and Technology
- Media technology changes rapidly, affecting form and methods.
- There are various types of media based on the tech used.
- Print media is older than audio-visual media, and its reach is more limited than electronic media.
- Electronic media offers speedier and larger reach.
- The technology impacts communication style and reach.
Role of Media in Democracy
- Media play an important role in holding those in authority accountable.
- Media should reflect various viewpoints to provide credible information.
- Media's role in democratic systems includes spreading awareness and shaping public opinion.
- Media's primary role is to inform, educate and entertain the public.
- Media should be free of bias.
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Description
Explore the significant impact of media on democracy in this lesson. Understand how various forms of media inform, educate, and influence public opinion, while also holding power accountable. Discover the roles of traditional and social media in shaping collective views and governmental actions.
