Lesson 4: Text and Visual Information Presented by Group 3

Text Information

• Text is a simple and flexible format for presenting information or conveying ideas, whether handwritten, printed, or displayed on-screen.
• According to Rouse (2015), text is any "human-readable sequence of characters" that can form intelligible words.

Principles and Elements of Text Design

• Emphasis: importance or value given to a part of the text-based content.
• Appropriateness: how fitting or suitable the text is for a specific audience, purpose, or event.
• Proximity: how near or far text elements are from each other, with closely related elements brought together.
• Alignment: how the text is positioned on the page (left, center, right, or justified).
• Organization: conscious effort to organize different text elements on a page.
• Repetition: consistency of elements and unity of the entire design, achieved by repeating some typefaces within the page.
• Contrast: creates visual interest by making two elements different from each other.

Classifying Information

• Formal Information: socially shared and objective, examples include birth certificates, government records, and business documents.
• Informal Information: unsocial, highly opinionated, and subjective, examples include opinions from tabloids and social media, posts, and comments.

Visual Information

• Visual design enhances usability and improves user experience using imagery, color, shapes, typography, and form.

Elements of Visual Design

• Lines: used for stressing words or phrases, connecting content, creating patterns, and more.
• Color: generates emotions, defines importance, creates visual interest, and unifies branding.
• Texture: relates to the surface of an object, adding depth and visual interest to graphic design.
• Size: conveys importance, attracts attention, and creates contrast.
• Shapes: three basic types are geometric (circles, squares, triangles), natural (leaves, trees, people), and abstract (icons, stylizations, and graphic representations).