Lesson 4: Communication Principles and Ethics
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Questions and Answers

What does the National Communication Association Legislative Council approve?

  • Code of Conduct
  • CREDO for Ethical Communication (correct)
  • Public Relations Guidelines
  • Principles of Communication
  • In which year was the CREDO for Ethical Communication approved?

    1999

    Who approved the CREDO for Ethical Communication?

    National Communication Association Legislative Council

    What is one of the considerations in ethical communication?

    <p>Respecting the truth</p> Signup and view all the answers

    Which of the following is NOT one of the six additional considerations in ethical communication?

    <p>Maximize conflict</p> Signup and view all the answers

    What does 'Correctness' refer to in the principles of communication?

    <p>Proper, accurate, and acceptable use of language</p> Signup and view all the answers

    What does 'Completeness' mean in communication?

    <p>Conveying all facts needed for appropriate reaction</p> Signup and view all the answers

    Define 'Concreteness' in the context of communication.

    <p>Being specific, definite, and vivid</p> Signup and view all the answers

    What is the definition of 'Conciseness' in communication?

    <p>Eliminating wordy expressions and conveying only relevant information</p> Signup and view all the answers

    How is 'Consideration' defined in ethical communication?

    <p>Focusing on the 'you' approach and practicing empathy</p> Signup and view all the answers

    What is meant by 'Clarity' in principles of communication?

    <p>Using precise words and constructing effective sentences</p> Signup and view all the answers

    Define 'Creativity' in communication.

    <p>Crafting inspirational and inventive messages</p> Signup and view all the answers

    What does 'Captivating' mean concerning messages?

    <p>Messages that are interesting and catch attention</p> Signup and view all the answers

    What is 'Cultural Sensitivity'?

    <p>Having respect for the perspectives and feelings of others</p> Signup and view all the answers

    Study Notes

    Communication Ethics Overview

    • The National Communication Association Legislative Council approved the CREDO for ethical communication in 1999.
    • CREDO emphasizes the importance of ethical communication standards and practices.

    Ethical Communication Considerations

    • Ethical communicators show respect for their audience, valuing differing ideas and feelings as part of a two-way communication process.
    • The overall aim of communication should be promoting the common good, where the consequences of messages are thoughtfully considered to minimize conflict.
    • Respect for truth is crucial; trustworthiness is needed for effective communication, which relies on accurately judging responses based on factual information.
    • Proper usage of information is essential; communicators have the responsibility to provide and seek out adequate and accurate information without falsification.
    • Ethical communicators must respect others' rights to information, acknowledging the importance of access to knowledge and truth in discourse.

    7 C's of Communication

    • Scott Cutlip and Allen Center introduced the 7 C's of communication, detailed in their book "Effective Public Relations."
    • Michael Osborn expanded on these principles by adding three more C's and redefining "courtesy" as "cultural sensitivity."

    Principles of Communication

    • The communication principles encompass:
      • Correctness: Adherence to proper language use and grammatical rules.
      • Completeness: Conveying all necessary facts for appropriate responses.
      • Concreteness: Specific, vivid, and definite communication.
      • Conciseness: Clear and relevant information delivery, avoiding wordiness.
      • Consideration: Practicing empathy and awareness of the audience's needs.
      • Clarity: Using precise language and constructing effective sentences.
      • Creativity: Crafting engaging and original messages.
      • Captivating: Designing interesting communications that provoke attention and responses.
      • Cultural Sensitivity: Respecting and considering diverse perspectives and feelings in communication.

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    Description

    Test your knowledge on the National Communication Association's CREDO for ethical communication with these flashcards. This quiz focuses on key terms, definitions, and historical milestones related to communication ethics.

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