11_ Lella Vignelli
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Questions and Answers

What did Lella Vignelli focus on more, personal fulfillment or personal accomplishments?

  • Personal fulfillment was her main focus
  • She focused equally on personal fulfillment and personal accomplishments
  • Personal accomplishments were her main focus (correct)
  • None of the above
  • How did Lella Vignelli accept praise and accolades?

  • With indifference and detachment
  • With grace, humility, and a pinch of salt (correct)
  • With skepticism and suspicion
  • With arrogance and pride
  • What was Lella Vignelli's attitude towards success?

  • She believed success was easily attainable
  • She believed success was only obtainable through perseverance and hard work (correct)
  • She believed success came without hard work
  • She believed success was based on luck and chance
  • How many of Lella Vignelli's siblings became architects like her?

    <p>Three of her siblings became architects</p> Signup and view all the answers

    What term is used to describe Lella Vignelli's position among her siblings?

    <p>&quot;Whoopsie baby&quot;</p> Signup and view all the answers

    What was Lella Vignelli's approach towards her accomplishments?

    <p>She downplayed her accomplishments</p> Signup and view all the answers

    Where did Lella attend university to study architecture?

    <p>IUAV, the university of architecture in Venice, Italy</p> Signup and view all the answers

    In which year did Lella and Massimo move to the US?

    <p>1957</p> Signup and view all the answers

    Where did Lella and Massimo open their own studio?

    <p>Milan</p> Signup and view all the answers

    What was Lella's role at 'The Design Office of Lella and Massimo Vignelli'?

    <p>Licensed architect and the business manager</p> Signup and view all the answers

    Which company did Lella's husband found the New York offices for?

    <p>Unimark International</p> Signup and view all the answers

    In which city did Lella and Massimo settle after returning to Italy?

    <p>Milan</p> Signup and view all the answers

    What was Lella's reaction to the prevailing sexism she encountered in the US?

    <p>She was shocked and dismayed</p> Signup and view all the answers

    What did contractors at interiors job sites assume about Lella?

    <p>&quot;She was Massimo's secretary&quot;</p> Signup and view all the answers

    How were Lella's contributions recognized in Italy?

    <p>She was credited appropriately for her work</p> Signup and view all the answers

    What did Lella face when her husband founded Unimark International?

    <p>She was forbidden from working with her husband</p> Signup and view all the answers

    How did Lella feel about her contributions towards the later stages of her career?

    <p>Frustrated and unappreciated</p> Signup and view all the answers

    What happened towards the later stages of Lella's career?

    <p>Deterioration of her health</p> Signup and view all the answers

    What was Lella Vignelli's attitude towards personal accomplishments?

    <p>She believed that success required constant perseverance and hard work</p> Signup and view all the answers

    What was Lella's role among her siblings in terms of profession?

    <p>She was the second youngest among her siblings</p> Signup and view all the answers

    How did Lella Vignelli accept praise and accolades?

    <p>She accepted them with grace, humility, and a pinch of salt</p> Signup and view all the answers

    What did Lella focus on more, personal fulfillment or personal accomplishments?

    <p>Personal accomplishments, as they were hard won through hard work</p> Signup and view all the answers

    What did contractors at interiors job sites assume about Lella?

    <p>They assumed she was an architect like her siblings</p> Signup and view all the answers

    What term is used to describe Lella Vignelli's position among her siblings?

    <p>'The 'whoopsie baby' seven years younger than her nearest sibling'</p> Signup and view all the answers

    What prestigious scholarship did Lella Vignelli win to study abroad?

    <p>Fulbright Scholarship</p> Signup and view all the answers

    In which year was Massimo offered a teaching position at IIT, Illinois Institute of Technology, in Chicago?

    <p>1960</p> Signup and view all the answers

    Where did Lella and Massimo open their own studio after returning to Italy?

    <p>Milan</p> Signup and view all the answers

    What was Lella's reaction to the prevailing sexism she encountered in the US?

    <p>She protested passionately</p> Signup and view all the answers

    What did Lella face when her husband founded Unimark International?

    <p>She was hired as an outside consultant</p> Signup and view all the answers

    In which city did Lella study architecture under Carlo Scarpa and Ignazio Gardella?

    <p>Venice</p> Signup and view all the answers

    When did Lella's health begin to fade into dementia?

    <p>At age 75</p> Signup and view all the answers

    What company did Lella's husband found the New York offices for?

    <p>Unimark International</p> Signup and view all the answers

    What role did Lella take on more than Massimo at 'The Design Office of Lella and Massimo Vignelli'?

    <p>She managed finances and operations</p> Signup and view all the answers

    What was the general attitude towards Lella Vignelli when she encountered sexism at work?

    <p>She fought back against it aggressively</p> Signup and view all the answers

    What does Lella's reaction to being referred to as just the pretty wife of a successful designer reveal about her character?

    <p>She remained resilient and continued to assert her expertise</p> Signup and view all the answers

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