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Questions and Answers
What new product line was LEGO considering, as mentioned in the text?
What new product line was LEGO considering, as mentioned in the text?
- A line of sustainable, eco-friendly toys
- A line of buildable games (correct)
- A line of educational toys
- A new play system for boys
What challenge did LEGO face in its distribution process?
What challenge did LEGO face in its distribution process?
- Reducing the number of factories to optimize production costs
- Sorting the large variety of LEGO bricks into different SKUs
- Meeting strict delivery deadlines set by retailers like Wal-Mart (correct)
- Increasing the number of distribution centers to meet demand
Which of the following statements best describes LEGO's consideration of launching a new board game line?
Which of the following statements best describes LEGO's consideration of launching a new board game line?
- It is a radical deviation from LEGO's core business that poses significant risks
- It represents an effort to inject innovation into a stagnant board game category (correct)
- It aligns with LEGO's core business of construction toys
- It targets a new market segment beyond LEGO's traditional focus on boys
What potential advantage did LEGO's management see in experimenting with new product lines like board games?
What potential advantage did LEGO's management see in experimenting with new product lines like board games?
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Based on the information provided, which of the following statements best characterizes LEGO's approach to managing sustainable growth?
Based on the information provided, which of the following statements best characterizes LEGO's approach to managing sustainable growth?
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