LEGO Universe MMOG Announcement
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Questions and Answers

What new product line was LEGO considering, as mentioned in the text?

  • A line of sustainable, eco-friendly toys
  • A line of buildable games (correct)
  • A line of educational toys
  • A new play system for boys

    • What challenge did LEGO face in its distribution process?

  • Reducing the number of factories to optimize production costs
  • Sorting the large variety of LEGO bricks into different SKUs
  • Meeting strict delivery deadlines set by retailers like Wal-Mart (correct)
  • Increasing the number of distribution centers to meet demand

    • Which of the following statements best describes LEGO's consideration of launching a new board game line?

  • It is a radical deviation from LEGO's core business that poses significant risks
  • It represents an effort to inject innovation into a stagnant board game category (correct)
  • It aligns with LEGO's core business of construction toys
  • It targets a new market segment beyond LEGO's traditional focus on boys

    • What potential advantage did LEGO's management see in experimenting with new product lines like board games?

    <p>It could stimulate progress and innovation within the company</p> Signup and view all the answers

    Based on the information provided, which of the following statements best characterizes LEGO's approach to managing sustainable growth?

    <p>LEGO explored new product lines and markets while maintaining its core strengths</p> Signup and view all the answers

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