Podcast
Questions and Answers
What significant event prompted Leeds United to unveil their new club crest?
What significant event prompted Leeds United to unveil their new club crest?
How many fans did Leeds United consult about the new club crest?
How many fans did Leeds United consult about the new club crest?
What symbolic gesture featured in Leeds United's new crest is often performed by fans?
What symbolic gesture featured in Leeds United's new crest is often performed by fans?
What was the immediate reaction from fans after the unveiling of the new crest?
What was the immediate reaction from fans after the unveiling of the new crest?
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What change did Leeds United make to the crest for the 2019-20 centenary season?
What change did Leeds United make to the crest for the 2019-20 centenary season?
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Which football team experienced a similar backlash for a rebrand, as mentioned in the content?
Which football team experienced a similar backlash for a rebrand, as mentioned in the content?
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What aspect of the Leeds United crest was intended to symbolize unity?
What aspect of the Leeds United crest was intended to symbolize unity?
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What was a common sentiment among fans regarding the new crest's design?
What was a common sentiment among fans regarding the new crest's design?
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What was a notable feature of the new Leeds United crest unveiled in 2018?
What was a notable feature of the new Leeds United crest unveiled in 2018?
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How did the number of fans who signed the petition against the new crest compare to those who were consulted?
How did the number of fans who signed the petition against the new crest compare to those who were consulted?
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What was a common criticism voiced by fans regarding the new crest design?
What was a common criticism voiced by fans regarding the new crest design?
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What did Managing Director Angus Kinnear state about the intention behind the new crest?
What did Managing Director Angus Kinnear state about the intention behind the new crest?
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In what way did other clubs react to rebranding backlash, as highlighted in the content?
In what way did other clubs react to rebranding backlash, as highlighted in the content?
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What was a significant aspect of Leeds United's initial rebranding that led fans to create their own versions of the badge?
What was a significant aspect of Leeds United's initial rebranding that led fans to create their own versions of the badge?
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What change did Leeds United make to their crest in response to fan backlash for the 2019-20 season?
What change did Leeds United make to their crest in response to fan backlash for the 2019-20 season?
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What does the term 'Leeds salute' refer to in the context of the club's culture?
What does the term 'Leeds salute' refer to in the context of the club's culture?
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What was a primary motive behind the design of the new Leeds United crest?
What was a primary motive behind the design of the new Leeds United crest?
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What was a notable outcome of the fan backlash against the new crest?
What was a notable outcome of the fan backlash against the new crest?
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In what way did Leeds United’s Elland Road stadium's capacity contribute to the context of the crest backlash?
In what way did Leeds United’s Elland Road stadium's capacity contribute to the context of the crest backlash?
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What aspect of fan sentiment regarding the crest was highlighted by the quote from a Twitter fan?
What aspect of fan sentiment regarding the crest was highlighted by the quote from a Twitter fan?
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What was hidden by the overwhelming response of fans to the new crest proposal?
What was hidden by the overwhelming response of fans to the new crest proposal?
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How was Leeds United's rebranding endeavor ultimately perceived by its supporters?
How was Leeds United's rebranding endeavor ultimately perceived by its supporters?
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What was the significance of the 'Marching on Together' song in relation to the new crest?
What was the significance of the 'Marching on Together' song in relation to the new crest?
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What was a potential reason why clubs like Everton FC also faced backlash after a rebrand?
What was a potential reason why clubs like Everton FC also faced backlash after a rebrand?
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Study Notes
Leeds United Crest Rebrand
- Leeds United introduced a new club crest in 2018 to celebrate their 100th anniversary in 2019.
- The new crest incorporated the "Leeds salute" hand gesture, often used by fans during matches.
- The rebranding process involved extensive research and consultation with 10,000 individuals.
- However, the new crest faced significant criticism from fans, with over 77,000 signing a petition against it.
- The club management explained the crest's intention was to unite the club, players, and fans, putting fans at the heart of the new identity.
- Despite the good intentions, the rebrand was met with negativity, leading many fans to create their own versions of the badge.
- In response to fan feedback, Leeds United decided to make minor changes to the existing crest for the 2019-20 centenary season.
Consignia to Royal Mail Rebrand
- Royal Mail, established in 1635, originally operated as a postal service for the Royal Family.
- In 2001, the company rebranded itself as Consignia Public Limited Company.
- The name change was intended to reflect the company's broadened services beyond mail delivery.
- However, the rebranding effort was met with strong opposition from both the public and employees.
- The Communication Workers Union (CWU) actively boycotted the name.
- The following year, the company reverted to its original name, Royal Mail Group plc.
Leeds United Crest
- Leeds United launched a new club crest in January 2018 in celebration of their 100th anniversary
- The new crest included the "Leeds salute" which is a symbol done by fans at matches
- The crest was a response to six months of research which consulted 10,000 people
- The new crest was met with strong opposition
- Over 77,000 people signed a petition against the launch of the crest
- The crest was intended to symbolise the unity between the club, players and fans
- Fans reacted negatively to the rebrand and many created their own versions of the club crest
- The club ultimately kept the existing club crest for the centenary season instead
Royal Mail Rebranding
- The Royal Mail was founded in 1635
- Royal Mail is currently owned by International Distributions Services and operates Royal Mail and Parcelforce Worldwide
- The company was renamed Consignia Public Limited Company in 2001 to reflect the company's wider service offering
- The new name was unpopular with the public and employees and the CWU boycotted the name
- The company reverted to the original Royal Mail name and brand the following year
Leeds United Crest
- New crest unveiled in January 2018 to celebrate the club's centenary year in 2019
- Crest featured a "Leeds salute" symbol, a gesture often performed by fans
- Over 77,000 fans signed a petition against the new crest, overshadowing the 10,000 consulted during its development
- The club's Managing Director cited the "Leeds Salute" as a symbol of unity
- Fans responded negatively to the rebrand, creating their own crest versions
- Leeds United ultimately made minor amendments to the existing crest for the centenary season
Royal Mail Rebrand
- Consignia Public Limited Company was the new name adopted by the company in 2001
- The name change was intended to reflect the company's expanded services beyond mail delivery
- The renaming was met with public and employee disapproval, including a boycott by the Communication Workers Union
- The company reverted to the "Royal Mail Group plc" name the following year
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Description
Test your knowledge about the 2018 Leeds United crest rebrand, including its design elements, fan reactions, and the intentions behind the changes. This quiz explores the journey of uniting the club and its supporters while addressing the challenges faced during the rebranding process.
