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Questions and Answers
What was the author's initial view on the failures of the products developed?
What was the author's initial view on the failures of the products developed?
- Inadequate funding
- Technical problems that needed technical solutions (correct)
- Poor marketing strategies
- Lack of market research
What approach did the author take when trying to solve the product failures?
What approach did the author take when trying to solve the product failures?
- Greater focus on market research
- Improved engineering processes (correct)
- More investment in marketing
- Enhanced product vision
What led the author to seek new ideas about building a company?
What led the author to seek new ideas about building a company?
- Lack of engineering discipline
- Multiple failures in the marketplace (correct)
- Limited marketing strategies
- Inadequate product vision
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Study Notes
Author's Initial View and Approach
- The author initially viewed the failures of developed products with disappointment and frustration.
- The author took a step-back approach to re-evaluate and assess the failures to identify root causes.
Seeking New Ideas
- The author was led to seek new ideas about building a company due to the repeated product failures.
- The search for new ideas was driven by the desire to overcome the persistent failures and find a solution.
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