30 Questions
What was the concern of Jawaharlal Nehru that led to the establishment of Lakme?
Indian women were spending foreign exchange on beauty products
Who personally requested JRD Tata to manufacture beauty products in India?
Jawaharlal Nehru
What is Lakme named after?
A French opera
Who is the current CEO of Lakme?
Anil Chopra
What is the total number of Lakme Beauty Salons all over India?
110
In what year did Tata sell off their stakes in Lakme Lever to HLL?
1996
What is the significance of advertising in the cosmetic industry?
It has a major impact on customers’ purchasing decisions
What is the main objective of the literature review?
To find out the important parameters of customer experience in respect of Lakmé
What is the topic of S.Bagiyalakshmi and S.Saranya's study?
A study on cosmetics usage of girls
What is the sample size of S.Bagiyalakshmi and S.Saranya's study?
100 girls
Which of the following products is NOT mentioned as a popular product in the Indian cosmetics and toiletries market?
Shampoo
Who studied consumer satisfaction on personal care products of HUL?
Indirapriyadharshini
What is the primary purpose of the methodology section in a research paper?
To critically evaluate the study's overall validity and reliability
What is the main objective of descriptive research design?
To describe the participants in an accurate way
What is primary data collection method used in the study?
Questionnaire given to 150 respondents
What is the structure of the questionnaire used in the study?
Two sections with general information and opinions about customer satisfaction
What is the sampling technique used in the study?
Convenience sampling method
What is the duration of the study?
Three months
What is the main reason for the majority of respondents' use of Lakmé products?
Variety
What percentage of respondents strongly disagree that they faced a problem while using Lakmé products?
17%
What is the total number of respondents in the survey?
150
What percentage of respondents agree that they faced a problem while using Lakmé products?
6%
What is the second most popular reason for respondents' use of Lakmé products?
Quality
What percentage of respondents are satisfied with Lakmé products?
No data available
What is the most common age range of respondents?
18-28 years
What percentage of respondents would recommend Lakme products to others?
92%
What proportion of respondents are female?
97%
What percentage of respondents are satisfied with the product range of Lakme?
48%
What is the most common frequency of respondents' usage of Lakme products?
Frequently
What is the main suggestion from the respondents to improve sales?
Target selling for dealers and agents
Study Notes
Lakme Company Profile
- Lakme is an Indian brand of cosmetics owned by Unilever and run by CEO Anil Chopra.
- It was started in 1952 as a 100% subsidiary of Tata Oil Mills (Tomco), part of the Tata Group.
- The brand was named after the French opera Lakme, which is the French form of Lakshmi, the goddess of wealth and beauty.
History of Lakme
- Lakme was started in 1952 because the then Prime Minister, Jawaharlal Nehru, was concerned that Indian women were spending precious foreign exchange on beauty products.
- Simone Tata joined the company as director and later became its chairman.
- In 1996, Tata sold off their stakes in Lakme Lever to HLL (Hindustan Unilever Limited) for Rs 200 Crore (45 million US$).
Lakme Salons and Business
- Lakme has set up beauty salons all over India, providing beauty services.
- HUL (Hindustan Unilever Limited) has about 110 salons all over India.
Research on Customer Experience
- A study was conducted to find out the important parameters of customer experience in respect of Lakmé.
- The study found that the majority of respondents (34%) are variety-conscious.
- The study also found that the majority of respondents (77%) are satisfied with Lakme products.
Findings and Suggestions
- The majority of respondents (77%) are between 18-28 years old.
- The majority of respondents (97%) are female.
- The majority of respondents (72%) are unmarried.
- The majority of respondents (94%) are satisfied with Lakme products.
- The majority of respondents (38%) prefer eye products.
- The majority of respondents (57.3%) use Lakme products frequently.
- The majority of respondents (78%) strongly agree with Lakme products.
- The majority of respondents (82%) are satisfied with Lakme products, with a satisfaction level of 40-60.
- Suggestions for improvement include fulfilling customer needs, targeting dealer/agent sales, and developing marketing information systems.
Test your knowledge about Lakme, a popular Indian cosmetics brand, its history, and its current ownership. Learn about the company's origins, its name, and its CEO.
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