Lakme Cosmetics Company Profile
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Questions and Answers

What was the concern of Jawaharlal Nehru that led to the establishment of Lakme?

  • Indian women were not using beauty products
  • Indian women were not using Tata products
  • Indian women were spending foreign exchange on beauty products (correct)
  • Indian women were not aware of beauty products
  • Who personally requested JRD Tata to manufacture beauty products in India?

  • Simone Tata
  • Jawaharlal Nehru (correct)
  • Anil Chopra
  • JRD Tata
  • What is Lakme named after?

  • A French opera (correct)
  • A French city
  • A French celebrity
  • A French beauty brand
  • Who is the current CEO of Lakme?

    <p>Anil Chopra</p> Signup and view all the answers

    What is the total number of Lakme Beauty Salons all over India?

    <p>110</p> Signup and view all the answers

    In what year did Tata sell off their stakes in Lakme Lever to HLL?

    <p>1996</p> Signup and view all the answers

    What is the significance of advertising in the cosmetic industry?

    <p>It has a major impact on customers’ purchasing decisions</p> Signup and view all the answers

    What is the main objective of the literature review?

    <p>To find out the important parameters of customer experience in respect of Lakmé</p> Signup and view all the answers

    What is the topic of S.Bagiyalakshmi and S.Saranya's study?

    <p>A study on cosmetics usage of girls</p> Signup and view all the answers

    What is the sample size of S.Bagiyalakshmi and S.Saranya's study?

    <p>100 girls</p> Signup and view all the answers

    Which of the following products is NOT mentioned as a popular product in the Indian cosmetics and toiletries market?

    <p>Shampoo</p> Signup and view all the answers

    Who studied consumer satisfaction on personal care products of HUL?

    <p>Indirapriyadharshini</p> Signup and view all the answers

    What is the primary purpose of the methodology section in a research paper?

    <p>To critically evaluate the study's overall validity and reliability</p> Signup and view all the answers

    What is the main objective of descriptive research design?

    <p>To describe the participants in an accurate way</p> Signup and view all the answers

    What is primary data collection method used in the study?

    <p>Questionnaire given to 150 respondents</p> Signup and view all the answers

    What is the structure of the questionnaire used in the study?

    <p>Two sections with general information and opinions about customer satisfaction</p> Signup and view all the answers

    What is the sampling technique used in the study?

    <p>Convenience sampling method</p> Signup and view all the answers

    What is the duration of the study?

    <p>Three months</p> Signup and view all the answers

    What is the main reason for the majority of respondents' use of Lakmé products?

    <p>Variety</p> Signup and view all the answers

    What percentage of respondents strongly disagree that they faced a problem while using Lakmé products?

    <p>17%</p> Signup and view all the answers

    What is the total number of respondents in the survey?

    <p>150</p> Signup and view all the answers

    What percentage of respondents agree that they faced a problem while using Lakmé products?

    <p>6%</p> Signup and view all the answers

    What is the second most popular reason for respondents' use of Lakmé products?

    <p>Quality</p> Signup and view all the answers

    What percentage of respondents are satisfied with Lakmé products?

    <p>No data available</p> Signup and view all the answers

    What is the most common age range of respondents?

    <p>18-28 years</p> Signup and view all the answers

    What percentage of respondents would recommend Lakme products to others?

    <p>92%</p> Signup and view all the answers

    What proportion of respondents are female?

    <p>97%</p> Signup and view all the answers

    What percentage of respondents are satisfied with the product range of Lakme?

    <p>48%</p> Signup and view all the answers

    What is the most common frequency of respondents' usage of Lakme products?

    <p>Frequently</p> Signup and view all the answers

    What is the main suggestion from the respondents to improve sales?

    <p>Target selling for dealers and agents</p> Signup and view all the answers

    Study Notes

    Lakme Company Profile

    • Lakme is an Indian brand of cosmetics owned by Unilever and run by CEO Anil Chopra.
    • It was started in 1952 as a 100% subsidiary of Tata Oil Mills (Tomco), part of the Tata Group.
    • The brand was named after the French opera Lakme, which is the French form of Lakshmi, the goddess of wealth and beauty.

    History of Lakme

    • Lakme was started in 1952 because the then Prime Minister, Jawaharlal Nehru, was concerned that Indian women were spending precious foreign exchange on beauty products.
    • Simone Tata joined the company as director and later became its chairman.
    • In 1996, Tata sold off their stakes in Lakme Lever to HLL (Hindustan Unilever Limited) for Rs 200 Crore (45 million US$).

    Lakme Salons and Business

    • Lakme has set up beauty salons all over India, providing beauty services.
    • HUL (Hindustan Unilever Limited) has about 110 salons all over India.

    Research on Customer Experience

    • A study was conducted to find out the important parameters of customer experience in respect of Lakmé.
    • The study found that the majority of respondents (34%) are variety-conscious.
    • The study also found that the majority of respondents (77%) are satisfied with Lakme products.

    Findings and Suggestions

    • The majority of respondents (77%) are between 18-28 years old.
    • The majority of respondents (97%) are female.
    • The majority of respondents (72%) are unmarried.
    • The majority of respondents (94%) are satisfied with Lakme products.
    • The majority of respondents (38%) prefer eye products.
    • The majority of respondents (57.3%) use Lakme products frequently.
    • The majority of respondents (78%) strongly agree with Lakme products.
    • The majority of respondents (82%) are satisfied with Lakme products, with a satisfaction level of 40-60.
    • Suggestions for improvement include fulfilling customer needs, targeting dealer/agent sales, and developing marketing information systems.

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    Description

    Test your knowledge about Lakme, a popular Indian cosmetics brand, its history, and its current ownership. Learn about the company's origins, its name, and its CEO.

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