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Questions and Answers
Explanatory studies aim to detect relationships between variables associated with a
phenomenon
Explanatory studies aim to detect relationships between variables associated with a phenomenon
True
In order to design a MIS, the first thing to do is to collect the available information
and classify it.
In order to design a MIS, the first thing to do is to collect the available information and classify it.
False
The determination of purchasing powerindex is one of the aspects to be
investigated within the research that aims to understand consumer behaviour.
The determination of purchasing powerindex is one of the aspects to be investigated within the research that aims to understand consumer behaviour.
False
The main advantage of secondary data is the savings in cost and time, especially
when compared to primary data.
The main advantage of secondary data is the savings in cost and time, especially when compared to primary data.
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MIS contain only internal primary and secondary information.
MIS contain only internal primary and secondary information.
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The Ansoff matrix is a useful tool for identifying growth opportunities by looking at
three types: market penetration, product development and market development.
The Ansoff matrix is a useful tool for identifying growth opportunities by looking at three types: market penetration, product development and market development.
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The ESOMAR Code is structured in ten main blocks, and is a compulsory (obligatory)
code of conduct in market research.
The ESOMAR Code is structured in ten main blocks, and is a compulsory (obligatory) code of conduct in market research.
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A MIS is a set of people, equipment and procedures designed to distribute
information in a timely manner the information demanded by marketing managers.
A MIS is a set of people, equipment and procedures designed to distribute information in a timely manner the information demanded by marketing managers.
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Prescriptive research aims to carry out positioning studies for the design of
marketing strategies.
Prescriptive research aims to carry out positioning studies for the design of marketing strategies.
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The cross-referencing of demographic databases with media-related databases
allows us to develop more efficient communication activities..
The cross-referencing of demographic databases with media-related databases allows us to develop more efficient communication activities..
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Data collection methods are closely related to the data nature and accuracy for a
given research question.
Data collection methods are closely related to the data nature and accuracy for a given research question.
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The main objective of descriptive studies is to identify problems or opportunities for
companies and to test hypotheses that establish the most appropriate lines of action.
The main objective of descriptive studies is to identify problems or opportunities for companies and to test hypotheses that establish the most appropriate lines of action.
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Sociographic information analyses variables that relate consumption to attitudes
and lifestyles.
Sociographic information analyses variables that relate consumption to attitudes and lifestyles.
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The two functions of the MIS are "administrative or management" and post-decision
"control
The two functions of the MIS are "administrative or management" and post-decision "control
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Secondary information is necessarily external.
Secondary information is necessarily external.
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In general, external information is more costly than internal information, so
whenever possible, it is preferable to use internal information.
In general, external information is more costly than internal information, so whenever possible, it is preferable to use internal information.
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