chapters 1-3

Explanatory studies aim to detect relationships between variables associated with a phenomenon

In order to design a MIS, the first thing to do is to collect the available information and classify it.

The determination of purchasing powerindex is one of the aspects to be investigated within the research that aims to understand consumer behaviour.

The main advantage of secondary data is the savings in cost and time, especially when compared to primary data.

MIS contain only internal primary and secondary information.

The Ansoff matrix is a useful tool for identifying growth opportunities by looking at three types: market penetration, product development and market development.

The ESOMAR Code is structured in ten main blocks, and is a compulsory (obligatory) code of conduct in market research.

A MIS is a set of people, equipment and procedures designed to distribute information in a timely manner the information demanded by marketing managers.

Prescriptive research aims to carry out positioning studies for the design of marketing strategies.

The cross-referencing of demographic databases with media-related databases allows us to develop more efficient communication activities..

Data collection methods are closely related to the data nature and accuracy for a given research question.

The main objective of descriptive studies is to identify problems or opportunities for companies and to test hypotheses that establish the most appropriate lines of action.

Sociographic information analyses variables that relate consumption to attitudes and lifestyles.

The two functions of the MIS are "administrative or management" and post-decision "control

Secondary information is necessarily external.

In general, external information is more costly than internal information, so whenever possible, it is preferable to use internal information.