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Questions and Answers
What is the most important thing for PR professionals to demonstrate?
What is the most important thing for PR professionals to demonstrate?
- Their knowledge of the organization's goals
- Their ability to create real results (correct)
- Their ability to create public awareness
- Their ability to create positive relationships
What should a PR professional never do when presented with an opportunity to tell their side of the story?
What should a PR professional never do when presented with an opportunity to tell their side of the story?
- Refuse the opportunity (correct)
- Accept the opportunity
- Ask for more time
- Seek advice from a colleague
What is the most likely outcome if a PR professional does not tell their side of the story?
What is the most likely outcome if a PR professional does not tell their side of the story?
- The media will not cover the story
- The story will be told by a former employee (correct)
- The story will be told by a competitor
- The story will be told by a sour neighbor
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