PR Professional Ethics and Communication Quiz
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Questions and Answers

What is the most important thing for PR professionals to demonstrate?

  • Their knowledge of the organization's goals
  • Their ability to create real results (correct)
  • Their ability to create public awareness
  • Their ability to create positive relationships

    • What should a PR professional never do when presented with an opportunity to tell their side of the story?

  • Refuse the opportunity (correct)
  • Accept the opportunity
  • Ask for more time
  • Seek advice from a colleague

    • What is the most likely outcome if a PR professional does not tell their side of the story?

  • The media will not cover the story
  • The story will be told by a former employee (correct)
  • The story will be told by a competitor
  • The story will be told by a sour neighbor

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