Kiwi Experience Business Strategy Quiz
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Questions and Answers

What does the case explore in the context of Kiwi Experience?

  • How to handle a pandemic better than any other country
  • How to market a business during a pandemic
  • How a service business can understand its target market and build a culture of service excellence (correct)
  • How to minimize the impact of a pandemic on a business

    • What contributed to the reduced uncertainty of the travelers before their trip with Kiwi Experience?

  • The burst of enthusiasm from the driver at the start of the trip
  • Their previous experience traveling by Kiwi Experience
  • The positive reputation of New Zealand in handling the pandemic (correct)
  • Encouragement from the company's employees

    • What did the driver, Rob, shout at the start of the trip?

  • "Prepare for an exciting travel experience!"
  • "Welcome to Kiwi Experience!"
  • "Are you ready for a most excellent adventure?" (correct)
  • "Get ready for an unforgettable journey!"

    • What did the travelers feel unprepared for at the beginning of the trip?

    <p>The panoramic view from the top of an extinct volcano</p> Signup and view all the answers

    What is emphasized as adding almost as much to the experience as the employees, according to the case?

    <p>Other customers</p> Signup and view all the answers

    What was the fundamental concept behind Kiwi Experience?

    <p>To offer a flexible transport tour experience with the advantages of both express service and coach tour</p> Signup and view all the answers

    When was Kiwi Experience formed?

    <p>December 1988</p> Signup and view all the answers

    How many passengers have had a Kiwi Experience according to the text?

    <p>Over 500,000</p> Signup and view all the answers

    What was the decision made by Kiwi Experience regarding the Hop-on Hop-off bus passes?

    <p>To plan to restart it from October 1, 2021</p> Signup and view all the answers

    Who is the author of the text?

    <p>Mark Colgate</p> Signup and view all the answers

    What is the primary focus of the case study about Kiwi Experience?

    <p>Encouraging customer participation in the travel experience</p> Signup and view all the answers

    What role does Rob, the driver, play in the beginning of the trip according to the text?

    <p>He sets the tone for an adventurous journey</p> Signup and view all the answers

    What factor contributes to reducing the travelers' uncertainty before their trip with Kiwi Experience?

    <p>Previous media exposure to the company</p> Signup and view all the answers

    What is emphasized as adding almost as much to the experience as the employees?

    <p>Customer participation</p> Signup and view all the answers

    What aspect does the case study NOT explicitly address about Kiwi Experience?

    <p>Maximizing profitability during a pandemic</p> Signup and view all the answers

    What was the fundamental concept behind the venture of Kiwi Experience?

    <p>To create a transport tour experience with the flexibility of traditional express service and the guidance of adventure tour</p> Signup and view all the answers

    What was the decision made by Kiwi Experience regarding the Hop-on Hop-off bus passes?

    <p>They planned to restart it from October 1, 2021</p> Signup and view all the answers

    What did Rory Gillies, a passenger, want to find out about Kiwi Experience?

    <p>The reason behind the bus service's success in New Zealand</p> Signup and view all the answers

    What did Kiwi Experience aim to offer their customers?

    <p>A combination of traditional express service flexibility and adventure tour guidance</p> Signup and view all the answers

    Who is the author of the text?

    <p>Mark Colgate</p> Signup and view all the answers

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