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Key Features of New Media

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Questions and Answers

What is a primary change in new media mentioned in the studies?

Increased visual content

Higher quality audio

Speed of communication (correct)

Access via satellite technology

What significant development regarding internet access is mentioned?

Internet access is less reliable than before

Access is nearly universal among all demographics

Access via telephone cables is becoming less common (correct)

People increasingly access the internet via satellite

Which demographic is indicated to use new media more frequently?

Retired individuals

Young people (correct)

Older adults

Middle-aged professionals

What concern is raised about access to new media?

Digital underclass due to inequality of access (A) Signup and view all the answers

What is mentioned as an important task increasingly done online?

Registering to vote (B) Signup and view all the answers

Which of the following is NOT a key feature of new media?

Homogeneity (D) Signup and view all the answers

How does interactivity in new media give more power to the audience?

All of the above. (D) Signup and view all the answers

What is one of the primary concerns regarding the increasing accessibility of new media being free?

The difficulty in monetizing free content, leading to challenges for media producers. (B) Signup and view all the answers

What is the main argument presented by Cornford and Robins (1999) regarding new media developments?

New media is evolutionary and builds upon existing technologies and forms of interaction. (A) Signup and view all the answers

What is an example of interactivity in older media forms, used by Cornford and Robins to support their evolutionary argument?

Letters to the editor published in newspapers. (D) Signup and view all the answers

Boyle and Haynes (2004) argue that new media:

Has expanded the range of available media content, supplementing existing forms. (D) Signup and view all the answers

Which of the following is NOT a feature used to argue that the move towards new media is evolutionary, rather than revolutionary?

The disruption of traditional media industries and the rise of new players. (D) Signup and view all the answers

Why do Cornford and Robins (1999) suggest that new technology has built upon existing technology rather than being completely revolutionary?

Because the underlying principles and concepts of media have not drastically changed. (B) Signup and view all the answers

Study Notes

Key Features of New Media

Convergence: One device (e.g., mobile phone) can access diverse media (films, music, social media, books, news, websites).
Interactivity: New media allows greater audience engagement (e.g., red button on TV, tweeting during a program).
Audience/User Power: Users have more control, even creating and sharing content (e.g., streaming, influencing content).
Accessibility: New media is often free once devices and internet access are available, although this raises questions about revenue models for producers (subscriptions, advertisements).

Revolutionary or Evolutionary?

Evolutionary View: Some argue new media developments are evolutionary, not revolutionary, as interactivity existed in older forms (e.g., letters pages, write-in programs). They build on existing technology, not replacing it entirely.
Speed of Communication: New media's key change is increased speed of communication, not necessarily replacing older forms like television.
Rapid Development Since Studies: New media continued since research (e.g., increased internet access via new technologies)
Inequality of Access: Access to new media is not equally distributed, with younger people using it much more than older ones. This can lead to a digital underclass for tasks now online (e.g., banking, voting).

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Description

Explore the essential characteristics of new media, such as convergence, interactivity, audience empowerment, and accessibility. This quiz also examines whether new media represents a revolutionary shift or an evolutionary advancement in communication technology. Test your knowledge on how these features affect media consumption and production.