Podcast
Questions and Answers
What is the credit unit value of the HCM441 course?
What is the credit unit value of the HCM441 course?
- 3 credit units
- 4 credit units
- 2 credit units (correct)
- 1 credit unit
How many modules are included in the HCM441 course?
How many modules are included in the HCM441 course?
- Two modules
- Three modules (correct)
- Five modules
- Four modules
Which of the following is NOT listed as part of the course team for HCM441?
Which of the following is NOT listed as part of the course team for HCM441?
- Mr. E.C. Majebi
- Dr. M. Samaila
- Dr. I.D. Idirisu
- Mr. J.K. Adams (correct)
What approach focuses on the relationship between various factors in strategic management?
What approach focuses on the relationship between various factors in strategic management?
What is the main focus of the HCM441 course?
What is the main focus of the HCM441 course?
Which of the following is NOT a form of strategic alliance mentioned?
Which of the following is NOT a form of strategic alliance mentioned?
How many study units does the HCM441 course consist of?
How many study units does the HCM441 course consist of?
In which city is the headquarters of the National Open University of Nigeria located?
In which city is the headquarters of the National Open University of Nigeria located?
What is a key challenge in strategic management within the tourism and hospitality industry?
What is a key challenge in strategic management within the tourism and hospitality industry?
Which unit discusses the influence of Information and Communication Technologies on strategic repositioning?
Which unit discusses the influence of Information and Communication Technologies on strategic repositioning?
What is one of the topics covered in the HCM441 course?
What is one of the topics covered in the HCM441 course?
What aspect of strategic management does Unit 2 address?
What aspect of strategic management does Unit 2 address?
Which email address is listed for contacting the National Open University of Nigeria?
Which email address is listed for contacting the National Open University of Nigeria?
Which strategic method is likely to provide a competitive edge by examining operational and marketing strategies?
Which strategic method is likely to provide a competitive edge by examining operational and marketing strategies?
What type of study is included at the end of each unit to assess learners' understanding?
What type of study is included at the end of each unit to assess learners' understanding?
In which unit is a case study on Novotel presented?
In which unit is a case study on Novotel presented?
What does strategic analysis primarily provide for a firm?
What does strategic analysis primarily provide for a firm?
Which phase of strategic management focuses on executing a defined strategy?
Which phase of strategic management focuses on executing a defined strategy?
What is the purpose of SWOT analysis in strategic management?
What is the purpose of SWOT analysis in strategic management?
Which of the following elements is NOT part of the strategic management framework?
Which of the following elements is NOT part of the strategic management framework?
Which aspect of a firm is evaluated during the internal analysis phase of strategic management?
Which aspect of a firm is evaluated during the internal analysis phase of strategic management?
What does the knowledge perspective emphasize in strategy formation?
What does the knowledge perspective emphasize in strategy formation?
What is a sustainable competitive advantage a result of in strategic management?
What is a sustainable competitive advantage a result of in strategic management?
Which school of thought emphasizes negotiation as crucial to strategy formation?
Which school of thought emphasizes negotiation as crucial to strategy formation?
What is the first step in the strategy formation phase?
What is the first step in the strategy formation phase?
In the culture school, how is strategy formation characterized?
In the culture school, how is strategy formation characterized?
Which of these factors is closely associated with strategic decision making?
Which of these factors is closely associated with strategic decision making?
What role does a decision maker play in firms according to the environmental school?
What role does a decision maker play in firms according to the environmental school?
How does the configuration school define strategy?
How does the configuration school define strategy?
What primarily drives the strategy formation in the power perspective school?
What primarily drives the strategy formation in the power perspective school?
What is a key focus of strategic management concerning stakeholders?
What is a key focus of strategic management concerning stakeholders?
What does the environment school posit about strategy formation?
What does the environment school posit about strategy formation?
What type of events negatively impacted the demand for services in the hospitality and tourism industry?
What type of events negatively impacted the demand for services in the hospitality and tourism industry?
Which quality is especially important for customer satisfaction in hospitality and tourism services?
Which quality is especially important for customer satisfaction in hospitality and tourism services?
What is a challenge related to the intangibility of services in hospitality and tourism?
What is a challenge related to the intangibility of services in hospitality and tourism?
How do hospitality and tourism organizations typically address the intangibility of their services?
How do hospitality and tourism organizations typically address the intangibility of their services?
What does heterogeneity in hospitality and tourism services primarily refer to?
What does heterogeneity in hospitality and tourism services primarily refer to?
What makes standardization difficult in the hospitality and tourism industry?
What makes standardization difficult in the hospitality and tourism industry?
Which factor can influence customer interactions in hospitality and tourism settings?
Which factor can influence customer interactions in hospitality and tourism settings?
What can significantly affect the performance of hospitality and tourism organizations?
What can significantly affect the performance of hospitality and tourism organizations?
What does strategic choice evaluate?
What does strategic choice evaluate?
Which strategy aims to achieve competitive advantage through reduced costs?
Which strategy aims to achieve competitive advantage through reduced costs?
What is a primary characteristic of a differentiation strategy?
What is a primary characteristic of a differentiation strategy?
During a strategic review, what must the preferred strategic option pass?
During a strategic review, what must the preferred strategic option pass?
What challenge does a hybrid strategy face?
What challenge does a hybrid strategy face?
What is the primary objective of appraisal in an organization?
What is the primary objective of appraisal in an organization?
Which method is NOT mentioned as a reference for comparative analysis?
Which method is NOT mentioned as a reference for comparative analysis?
What is the first step in strategic implementation?
What is the first step in strategic implementation?
Flashcards
Corporate Strategies
Corporate Strategies
Different approaches organizations use to achieve their goals, such as portfolio and competence approaches.
HCM441 Course
HCM441 Course
A 400-level, 2-credit unit course focusing on Strategic Management in Hospitality and Tourism, available to B.Sc Tourism Studies students.
Portfolio Approach
Portfolio Approach
A corporate strategy focusing on managing diverse business units or parts within a company.
400 level Course
400 level Course
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2 credit units
2 credit units
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Competence Approach
Competence Approach
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B.Sc Tourism Studies
B.Sc Tourism Studies
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Strategic Alliances
Strategic Alliances
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School of Management Sciences
School of Management Sciences
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Strategic Management
Strategic Management
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15 Units
15 Units
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Hospitality Industry
Hospitality Industry
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Information and Communication Technologies (ICT)
Information and Communication Technologies (ICT)
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3 Modules
3 Modules
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National Open University of Nigeria
National Open University of Nigeria
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Strategic Repositioning
Strategic Repositioning
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Power Perspective
Power Perspective
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Cultural School
Cultural School
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Environmental School
Environmental School
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Configuration School
Configuration School
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Competitive Advantage
Competitive Advantage
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Stakeholders
Stakeholders
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Strategic Management Aim
Strategic Management Aim
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Strategy Formation
Strategy Formation
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Strategic Management
Strategic Management
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SWOT Analysis
SWOT Analysis
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Strategic Decisions
Strategic Decisions
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Strategy Formation
Strategy Formation
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Strategy Implementation
Strategy Implementation
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Sustainable Competitive Advantage
Sustainable Competitive Advantage
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Internal Analysis
Internal Analysis
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External Analysis
External Analysis
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Tangibility of Services
Tangibility of Services
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Intangibility's Impact
Intangibility's Impact
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Service Heterogeneity
Service Heterogeneity
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Customer-to-Customer Interaction
Customer-to-Customer Interaction
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External Factors' Impact
External Factors' Impact
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Service Guarantee
Service Guarantee
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Hospitality Industry Impact
Hospitality Industry Impact
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Tangible/Intangible Products
Tangible/Intangible Products
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Financial Evaluation
Financial Evaluation
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Appraisal (HR)
Appraisal (HR)
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Comparative Analysis
Comparative Analysis
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Strategic Choice
Strategic Choice
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Price-Based Strategy
Price-Based Strategy
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Differentiation Strategy
Differentiation Strategy
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Strategic Implementation
Strategic Implementation
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Hybrid Strategy
Hybrid Strategy
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Study Notes
Course Guide Information
- Course Code: HCM441
- Course Title: Strategic Management in Hospitality and Tourism
- Course Team:
- Mr. E. C. Majebi (Course Developer/Writer) - NOUN
- Dr. M. Samaila (Course Editor) - NOUN
- Dr. I. D. Idirisu (Programme Leader) - NOUN
- Miss. F. E. Nnanna (Course Co-ordinator) - NOUN
- Course is a 400-level, 2-credit unit course
- 15 units are part of the course, divided into three modules with five units each
Course Content
- Introduction to Strategic Management
- Strategic Management in Hospitality and Tourism
- Corporate Strategy for Hospitality and Tourism
- Hospitality and Tourism Industry Context
- Macro Environment & Hospitality and Tourism
- Task Environment and its influence
- The Organization Context
- Business Level Strategies
- Corporate Level Strategies
- Network Level Strategies
- Strategy Formation
- Strategy Implementation
- Strategic Management problems
- Strategy and ICT Application
- Strategy Case study on Novotel
Course Aims
- Equip learners with contemporary knowledge of strategic management
- Develop analytical and practical managerial skills
- Emphasize holistic approaches to strategic management that emphasizes synergies within both external and internal environments
- Help learners both understand the basics of strategic management and develop their own approaches to complexities & uncertainties within business environments
Course Objectives (Learning Outcomes)
- Analyzing historical origins of strategic management
- Identifying schools of thought on strategic management
- Defining key terms related to strategic management
- Defining and analyzing the hospitality and tourism context
- Explaining the characteristics of Hospitality and Tourism organizations
- Evaluating the current level of strategy research in the Hospitality and Tourism field
- Identifying the impact of mission and stakeholders
- Identifying techniques of strategic analysis and choice
- Detailing the strategic management implementation process
- Explaining the role of the external environment in hospitality and tourism
- Explaining strategy formulation from a contingency perspective
- Explaining environment dimensions
- Defining the macro environment
- Analyzing different types of environment
- Explaining how different environment types impact the hospitality and tourism industry
- Analyzing the immediate (task) environment of hospitality and tourism
- Connecting (relating) the Five Forces Model to hospitality and tourism
- Explaining the dynamic of competition to hospitality and tourism
- Explaining environmental scanning and its application to hospitality
- Identifying different stakeholders
- Analyzing organizational functions - Explaining organizational structure
- Defining competitive strategy
- Explaining positioning & generic business strategies
- Assessing business-level strategies in hospitality and tourism firms
- Understanding corporate strategy and its competences
- Evaluating approaches for corporate strategy development
- Assessing advantages & disadvantages of strategic alliances
- Explaining management contracting, franchising, and joint ventures
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