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Questions and Answers

What is the credit unit value of the HCM441 course?

  • 3 credit units
  • 4 credit units
  • 2 credit units (correct)
  • 1 credit unit

    • How many modules are included in the HCM441 course?

  • Two modules
  • Three modules (correct)
  • Five modules
  • Four modules

    • Which of the following is NOT listed as part of the course team for HCM441?

  • Mr. E.C. Majebi
  • Dr. M. Samaila
  • Dr. I.D. Idirisu
  • Mr. J.K. Adams (correct)

    • What approach focuses on the relationship between various factors in strategic management?

    <p>Competence approach (A)</p> Signup and view all the answers

    What is the main focus of the HCM441 course?

    <p>Strategic Management in Hospitality and Tourism (C)</p> Signup and view all the answers

    Which of the following is NOT a form of strategic alliance mentioned?

    <p>Merger and acquisition (C)</p> Signup and view all the answers

    How many study units does the HCM441 course consist of?

    <p>15 units (A)</p> Signup and view all the answers

    In which city is the headquarters of the National Open University of Nigeria located?

    <p>Abuja (B)</p> Signup and view all the answers

    What is a key challenge in strategic management within the tourism and hospitality industry?

    <p>Dynamic of content and context (A)</p> Signup and view all the answers

    Which unit discusses the influence of Information and Communication Technologies on strategic repositioning?

    <p>Unit 4 (B)</p> Signup and view all the answers

    What is one of the topics covered in the HCM441 course?

    <p>Strategic Management Techniques (C)</p> Signup and view all the answers

    What aspect of strategic management does Unit 2 address?

    <p>Barriers and resistance to strategy development (B)</p> Signup and view all the answers

    Which email address is listed for contacting the National Open University of Nigeria?

    <p><a href="mailto:[email protected]">[email protected]</a> (A)</p> Signup and view all the answers

    Which strategic method is likely to provide a competitive edge by examining operational and marketing strategies?

    <p>Operational strategy analysis (B)</p> Signup and view all the answers

    What type of study is included at the end of each unit to assess learners' understanding?

    <p>Self study questions (A)</p> Signup and view all the answers

    In which unit is a case study on Novotel presented?

    <p>Unit 5 (B)</p> Signup and view all the answers

    What does strategic analysis primarily provide for a firm?

    <p>An overview of internal and external influences (A)</p> Signup and view all the answers

    Which phase of strategic management focuses on executing a defined strategy?

    <p>Strategy implementation phase (D)</p> Signup and view all the answers

    What is the purpose of SWOT analysis in strategic management?

    <p>To assess a firm's internal strengths and weaknesses and external opportunities and threats (D)</p> Signup and view all the answers

    Which of the following elements is NOT part of the strategic management framework?

    <p>Financial projections (C)</p> Signup and view all the answers

    Which aspect of a firm is evaluated during the internal analysis phase of strategic management?

    <p>Strengths and weaknesses (C)</p> Signup and view all the answers

    What does the knowledge perspective emphasize in strategy formation?

    <p>The organization as a whole (D)</p> Signup and view all the answers

    What is a sustainable competitive advantage a result of in strategic management?

    <p>Effective innovation and quality control (A)</p> Signup and view all the answers

    Which school of thought emphasizes negotiation as crucial to strategy formation?

    <p>Power perspective (B)</p> Signup and view all the answers

    What is the first step in the strategy formation phase?

    <p>Defining the firm's direction (D)</p> Signup and view all the answers

    In the culture school, how is strategy formation characterized?

    <p>Collective social interaction (D)</p> Signup and view all the answers

    Which of these factors is closely associated with strategic decision making?

    <p>Chosing among alternatives for long-term success (B)</p> Signup and view all the answers

    What role does a decision maker play in firms according to the environmental school?

    <p>Boundary spanner (B)</p> Signup and view all the answers

    How does the configuration school define strategy?

    <p>As transformational (A)</p> Signup and view all the answers

    What primarily drives the strategy formation in the power perspective school?

    <p>Power and politics (A)</p> Signup and view all the answers

    What is a key focus of strategic management concerning stakeholders?

    <p>Creating value (D)</p> Signup and view all the answers

    What does the environment school posit about strategy formation?

    <p>It reacts to market changes (A)</p> Signup and view all the answers

    What type of events negatively impacted the demand for services in the hospitality and tourism industry?

    <p>Terrorist attacks, disease outbreaks, and natural disasters (D)</p> Signup and view all the answers

    Which quality is especially important for customer satisfaction in hospitality and tourism services?

    <p>Intangible aspects like experiences and interactions (C)</p> Signup and view all the answers

    What is a challenge related to the intangibility of services in hospitality and tourism?

    <p>Customers cannot test services before purchase (A)</p> Signup and view all the answers

    How do hospitality and tourism organizations typically address the intangibility of their services?

    <p>Providing a service guarantee (A)</p> Signup and view all the answers

    What does heterogeneity in hospitality and tourism services primarily refer to?

    <p>Variations in service delivery based on human interaction (A)</p> Signup and view all the answers

    What makes standardization difficult in the hospitality and tourism industry?

    <p>Variability in the employee-customer interactions (A)</p> Signup and view all the answers

    Which factor can influence customer interactions in hospitality and tourism settings?

    <p>Other customers present in the service environment (D)</p> Signup and view all the answers

    What can significantly affect the performance of hospitality and tourism organizations?

    <p>External changes impacting demand (D)</p> Signup and view all the answers

    What does strategic choice evaluate?

    <p>The selection of competitive strategies and options (D)</p> Signup and view all the answers

    Which strategy aims to achieve competitive advantage through reduced costs?

    <p>Price based strategy (A)</p> Signup and view all the answers

    What is a primary characteristic of a differentiation strategy?

    <p>High-quality products with unique designs (C)</p> Signup and view all the answers

    During a strategic review, what must the preferred strategic option pass?

    <p>Suitability, feasibility, and acceptability tests (C)</p> Signup and view all the answers

    What challenge does a hybrid strategy face?

    <p>Balancing low costs with added consumer value (C)</p> Signup and view all the answers

    What is the primary objective of appraisal in an organization?

    <p>To set future targets and review past performance (A)</p> Signup and view all the answers

    Which method is NOT mentioned as a reference for comparative analysis?

    <p>Peer reviews from competing organizations (B)</p> Signup and view all the answers

    What is the first step in strategic implementation?

    <p>Setting out the agreed organizational strategy document (D)</p> Signup and view all the answers

    Study Notes

    Course Guide Information

    • Course Code: HCM441
    • Course Title: Strategic Management in Hospitality and Tourism
    • Course Team:
      • Mr. E. C. Majebi (Course Developer/Writer) - NOUN
      • Dr. M. Samaila (Course Editor) - NOUN
      • Dr. I. D. Idirisu (Programme Leader) - NOUN
      • Miss. F. E. Nnanna (Course Co-ordinator) - NOUN
    • Course is a 400-level, 2-credit unit course
    • 15 units are part of the course, divided into three modules with five units each

    Course Content

    • Introduction to Strategic Management
    • Strategic Management in Hospitality and Tourism
    • Corporate Strategy for Hospitality and Tourism
    • Hospitality and Tourism Industry Context
    • Macro Environment & Hospitality and Tourism
    • Task Environment and its influence
    • The Organization Context
    • Business Level Strategies
    • Corporate Level Strategies
    • Network Level Strategies
    • Strategy Formation
    • Strategy Implementation
    • Strategic Management problems
    • Strategy and ICT Application
    • Strategy Case study on Novotel

    Course Aims

    • Equip learners with contemporary knowledge of strategic management
    • Develop analytical and practical managerial skills
    • Emphasize holistic approaches to strategic management that emphasizes synergies within both external and internal environments
    • Help learners both understand the basics of strategic management and develop their own approaches to complexities & uncertainties within business environments

    Course Objectives (Learning Outcomes)

    • Analyzing historical origins of strategic management
    • Identifying schools of thought on strategic management
    • Defining key terms related to strategic management
    • Defining and analyzing the hospitality and tourism context
    • Explaining the characteristics of Hospitality and Tourism organizations
    • Evaluating the current level of strategy research in the Hospitality and Tourism field
    • Identifying the impact of mission and stakeholders
    • Identifying techniques of strategic analysis and choice
    • Detailing the strategic management implementation process
    • Explaining the role of the external environment in hospitality and tourism
    • Explaining strategy formulation from a contingency perspective
    • Explaining environment dimensions
    • Defining the macro environment
    • Analyzing different types of environment
    • Explaining how different environment types impact the hospitality and tourism industry
    • Analyzing the immediate (task) environment of hospitality and tourism
    • Connecting (relating) the Five Forces Model to hospitality and tourism
    • Explaining the dynamic of competition to hospitality and tourism
    • Explaining environmental scanning and its application to hospitality
    • Identifying different stakeholders
    • Analyzing organizational functions - Explaining organizational structure
    • Defining competitive strategy
    • Explaining positioning & generic business strategies
    • Assessing business-level strategies in hospitality and tourism firms
    • Understanding corporate strategy and its competences
    • Evaluating approaches for corporate strategy development
    • Assessing advantages & disadvantages of strategic alliances
    • Explaining management contracting, franchising, and joint ventures

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    HCM441 Strategic Management in Hospitality and Tourism Course Guide PDF

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