Journalistic Question Associated with Persuasion in Reporting

10 Questions

What is the principle of reciprocity in journalism?

Offering value before asking for something in return

Why do journalists need to leverage credibility in their reporting?

To open people up to their ideas

What is the purpose of addressing the 'Why' question in journalism?

To help journalists identify their target audience and employ persuasive techniques

How can journalists effectively shape public opinion?

By using various communication techniques

What is the journalistic question associated with persuasion?

Why

How does understanding the target audience help journalists in persuasion?

It helps in tailoring the message to resonate with the audience effectively

Why is tapping into the limbic brain important for journalists?

To create a deeper connection with the audience

What helps journalists influence others and drive them to take action?

Crafting compelling stories that appeal to logic and values

What role does persuasion play in journalism?

It shapes public opinion and drives people to take action

How does addressing the 'Why' question help journalists in reporting?

It delves deeper into the underlying reasons and motivations behind an event or issue

Study Notes

Which Journalistic Question is Associated with Persuasion?

Persuasion, or influencing others, is a crucial skill in various aspects of life, including personal and professional situations. In the context of journalism, persuasion plays a vital role in shaping public opinion and driving people to take action. Among the five journalistic questions, the one associated with persuasion is:

Why?

This question helps journalists delve deeper into the underlying reasons and motivations behind a particular event or issue, allowing them to present a more comprehensive and persuasive argument in their reporting. By addressing the "Why?" question, journalists can:

Identify the target audience: Understanding the needs, goals, fears, and beliefs of their audience helps journalists tailor their message to resonate with them more effectively.
Explore the limbic brain: People are more likely to make emotional decisions when the issue at hand is personal to them or relatable to their experiences. By tapping into the limbic brain, journalists can create a deeper connection with their audience and make their arguments more persuasive.
Use persuasive language: Crafting compelling stories that appeal to the audience's logic and values can help journalists influence others and drive them to take action.
Leverage credibility: People tend to trust experts or credible sources, so journalists must use persuasive language that establishes their authority and credibility in their reporting.
Employ persuasive techniques: Journalists can use various communication techniques to open people up to their ideas, such as the principle of reciprocity (offering value before asking for something in return) and the principle of authority (positioning themselves as experts or credible sources).

In summary, the "Why?" question in journalism is associated with persuasion because it helps journalists identify their target audience, explore the limbic brain, use persuasive language, leverage credibility, and employ persuasive techniques to influence others and drive them to take action. By addressing this question, journalists can effectively shape public opinion and contribute to the betterment of society.