29 Questions
What did Jollibee's creative team realize about Filipinos?
They are suckers for a love story.
What was the goal of Jollibee's marketing strategy?
To be relevant among the youth and increase sales.
Why did Jollibee's sales tend to be lower on Valentine's Day?
Because it's not a romantic date spot.
What was the primary platform used to release Jollibee's ads?
The internet.
What was the outcome of Jollibee's marketing strategy?
Sales tripled during the season.
What is the primary function of packaging?
To hold, store, and secure the item
What does Jollibee's story illustrate in marketing?
That marketing is not just about selling.
What is the primary purpose of labeling?
To display information about the product
What is essential for packaging and labeling to be effective?
To be easily recognizable and on brand
What is a key factor in the design and production of packaging?
The cost of the packaging
What is pricing, according to the text?
The art and science of assigning value to a product
What information do product labels usually contain?
All of the above
What is the foundation of a marketing strategy?
Creating a unique value proposition
What is the core product in the three-level concept of product or services?
The primary reason why a customer purchases the product
What is the primary goal of a product strategy?
To address the needs of the target market
What is the purpose of defining a target market?
To understand the specific needs of a specific group of customers
Why is it necessary to understand the customers before planning the marketing mix?
To understand the specific needs of the target market
What is the marketing mix centered around?
A unique value proposition
What is the primary consideration when setting the minimum price of a product?
Cost of producing, communicating, and delivering the product
What is the effect of setting a high price on customer demand?
It discourages customers from purchasing the product
What is the basis of the markup in the 'Plus' method of pricing?
Percentage of the cost
What is the objective of pricing based on competitors?
To match the price of competitors
What is the purpose of a cumulative discount?
To reduce seasonal variations in sales
What is the main advantage of setting a low price for a product?
Increased customer demand
What is the primary goal of a Marketing Plan?
To make customers happy while making the company happy
What is the role of Marketing according to the American Marketing Association?
To create, communicate, and deliver offerings that have value for customers, clients, partners, and society at large.
What is the purpose of the Marketing Mix?
To influence the demand for a product
What is the role of the Marketing Mix in a business?
To influence the demand for its products
What is the definition of Marketing according to Kotler and Armstrong?
The set of tactical tools that a firm controls and mixes to meet the desires of the target market
Learn how Jollibee, a fast food restaurant, tackled the challenge of low sales on Valentine's Day. Discover their strategy to increase sales and become a relevant destination for couples on this romantic day. Understand the thought process behind their marketing approach.
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