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Questions and Answers
What is the primary reason people make buying decisions regarding jewelry?
What should be avoided when discussing competing merchandise?
Which of the following is a crucial strategy when selling jewelry?
What aspect of jewelry value is considered less important to informed customers?
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Trade and fashion magazines are beneficial for what reason in the jewelry business?
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Study Notes
Jewelry Production
- Most modern chains are machine-made.
Jewelry History
- Bracelets are among the earliest personal adornments.
Jewelry Trends
- Trade and fashion magazines can help you keep up with constantly changing jewelry trends.
Sales Strategy
- Always pair features with their corresponding benefits.
- People make buying decisions based on benefits, not features.
- Tailor the feature and benefit information to your customer’s needs.
Jewelry Value
- A jewelry piece’s value can be both emotional and tangible.
Sales Techniques
- You’ll be most successful when you sell each piece on its own merits.
- Avoid negative comments about competing merchandise or a competitor’s store.
Customer Value
- Price is less important to a customer who understands value.
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Description
Explore the fascinating world of jewelry production, history, and trends in this comprehensive quiz. Learn effective sales strategies and understand the emotional and tangible value of jewelry pieces. This quiz covers essential techniques for selling jewelry and insights into customer value.
