IT, Business Innovation & Market Research

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Questions and Answers

Explain how cloud computing and modern communication contribute to the formation of a global organization.

Cloud computing and modern communication enable businesses to manage and monitor their virtual offices worldwide, facilitating a globalized organizational structure.

Describe the relationship between customer satisfaction and real-time customer support, and explain why IT is essential in this context.

Customer satisfaction relies on real-time support, facilitated by IT's various communication channels like email and webinars, allowing immediate problem-solving and demand understanding.

How does Enterprise Resource Planning (ERP) streamline operations across an enterprise, and why is this beneficial?

ERP systems automate and manage core business processes, providing a single source of truth which streamlines operations by improving efficiency and reducing redundancy.

How can a business leverage digital marketing to grow and promote its products or services effectively?

<p>Digital marketing allows businesses to promote products and services globally through various online channels, broadening reach and enabling targeted campaigns.</p> Signup and view all the answers

Explain the significance of 'speed and accuracy' in decision-making within a business context. How is IT crucial in achieving these?

<p>Speed and accuracy in decision-making are vital for a business's success, and IT tools such as data analytics and CRM systems enable faster and more accurate information processing.</p> Signup and view all the answers

Describe how market research enables management to make informed decisions, and provide examples of methods for conducting market research utilizing the World Wide Web (WWW).

<p>Market research provides data-driven insights for decision-making. Methods via WWW include online surveys, forums, blogs, and group discussions, facilitating comprehensive information gathering.</p> Signup and view all the answers

What is the role of inventory management systems in maintaining optimal stock levels, and how do these systems contribute to overall efficiency?

<p>Inventory management systems track item quantities, triggering orders when stock falls below a threshold, ensuring adequate supply and minimizing stockouts or overstocking.</p> Signup and view all the answers

In the context of graphic design, how does the element of 'line' contribute to the overall composition and impact of a design?

<p>Lines connect points, create shapes, add texture, emphasize content, divide elements, and guide the viewer's eye, each attribute impacting the design differently.</p> Signup and view all the answers

How can 'texture' in graphic design be used to enhance visual interest and create a focal point in an artwork?

<p>Texture adds depth, establishes visual value, creates contrast, and balances elements, drawing the eye and making flat images or objects more engaging.</p> Signup and view all the answers

Describe the difference between symmetrical and asymmetrical balance in graphic design, and explain why balance is important in creating visually appealing compositions.

<p>Symmetrical balance has equal halves, while asymmetrical has different elements with equal visual weight. Balance creates stability and harmony, preventing visual imbalance.</p> Signup and view all the answers

How does effective use of Voice over Internet Protocol (VoIP) contribute to streamlined communication within a business?

<p>VoIP enables voice calls using broadband internet, reducing communication costs, enhancing flexibility, and integrating voice with data networks for efficiency.</p> Signup and view all the answers

Explain the concept of 'globalization' and discuss how IT contributes to increasing interdependence among economies, cultures, and populations.

<p>Globalization increases interdependence through cross-border trade, technology, investment, and migration. IT enables this by facilitating communication, data exchange, and virtual collaboration.</p> Signup and view all the answers

Describe the importance of 'white space' in design and explain how it enhances user experience and comprehension.

<p>White space improves comprehension, directs focus, increases interaction, guides users, and creates breathing space, preventing overwhelm and improving aesthetics.</p> Signup and view all the answers

Discriminate between primary and secondary storage devices, emphasizing their distinct roles and characteristics within a computer system.

<p>Primary storage holds data temporarily and is internal, while secondary storage has larger capacity, stores data permanently, and can be internal or external.</p> Signup and view all the answers

How does the implementation of a Point-of-Sale (POS) system create a closed information loop between sales and inventory management?

<p>A POS system updates inventory counts with each sale, providing real-time tracking and creating a closed loop that ensures accurate inventory data and timely restocking.</p> Signup and view all the answers

What considerations should be kept in mind when using typography in the context of branding to establish identity?

<p>Select clean, professional fonts and consider the font family. Do not use fancy fonts, avoid mixing fonts within the same words or sentences, and use contrasting fonts between the title and subtitle.</p> Signup and view all the answers

How does the use of video conferencing software enhance business communication, especially in a modern, globalized business environment?

<p>Video conferencing allows real-time, multidirectional video and audio communication, simulating in-person meetings over the internet, which is especially useful in global business settings.</p> Signup and view all the answers

Describe how a CRM system improves business relationships, and explain its functionality in tracking customer interactions throughout their journey.

<p>CRM improves relationships by tracking customer interaction, sales, contact management, and productivity, providing better insight into needs and experiences.</p> Signup and view all the answers

Why is it crucial for a brand to establish a clear purpose and positioning as the first step in creating a brand identity design?

<p>Establishing clear purpose and positioning provides a foundation by defining the brand's reason for existence, identifying its target audience, and distinguishing it from competitors.</p> Signup and view all the answers

How can businesses effectively use Big Data and tools like Google Analytics to impact critical decision-making?

<p>Businesses can use Big Data and Google Analytics to extract insights that inform impactful decisions. Useful information from these tools can impact decision making.</p> Signup and view all the answers

Flashcards

Role of IT in Business

Enables businesses to manage data, automate processes, communicate effectively, and gain insights through data analysis.

Search Engine Optimization

A process of getting traffic from free, organic, editorial, or natural search engines.

Pay Per Click

An online advertising model which an advertiser pays a publisher every time an advertisement link is 'clicked' on.

Customer Satisfaction

Key to success, achieved with real-time customer support.

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Email (electronic mail)

The exchange of computer-stored messages from one user to one or more recipients via the internet.

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Webinar

An online group event that is broadcasted to a selected set of individuals over the internet.

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Social Media

Means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.

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CRM system

A tool that helps with contact management, sales management, productivity and more.

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Resource Management

The practice of planning, scheduling, and allocating people, money and technology to a project or program.

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Enterprise resource planning (ERP)

A type of software that helps organizations automate and manage core businesses processes, providing a single source of truth and streamlining operations across the enterprise.

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Globalization

The growing interdependence of economies, cultures, and populations that is brought about by cross-border trade in goods and services, technology, and flows of investment, people and information.

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Video conferencing software

Software that allows two or more people emulate a person-to-person meeting over the internet using real-time, multidirectional video and audio streaming.

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Voice Over Internet Protocol (VoIP)

A technology that allows you to make voice calls using broadband internet connection instead of a regular phone line.

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Inventory Management

Systems that track the quality of each item in a company maintains, triggering an order of additional stock when the quantities fall below a pre-determined amount.

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What is Graphic Design?

Graphic Design is a process in which we use typography, images, colors, icons and other illustrations to communicate visually.

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Shape

A two-dimensional external boundary of an object. Any object outline that has height and width can be considered as a shape.

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Texture

Refers to the physical quality of the surface of an object in an artwork or design. It also refers to how an object look or feels like. An object might be smooth, rough, shiny, hard, or soft. It can be in 3D (real texture) or 2D (visual texture). Texture adds depth and visual interest to the flat images or objects.

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Visual Balance

The creation of visual equilibrium by relating elements such as line, shape, color, space or form in terms of their visual weight.

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Branding

Simply what people thinks about you, your company, your product or your service.

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Proximity

The process of placing related elements together. Elements that are not related to that group should be separated to show that these elements are not related to that group.

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Study Notes

  • Information technology enables businesses to manage data, automate processes, communicate effectively and gain insights through data analysis

Business Innovation

  • Innovation involves doing something different, smarter, or better to improve value, quality, or productivity, often through emerging or proven technologies
  • Investing in technology impacts market share, financial figures, and overall competitiveness
  • Cloud computing and communication enable forming global organizations and managing virtual offices worldwide
  • Speed and accuracy are essential to making correct decisions

Market Research

  • A comprehensive market research process enables correct management decisions
  • Market research methods include online surveys, forums, blogs, group discussions via the World Wide Web, and in-person interviews
  • Tools like Big Data, Google Analytics, and Microsoft CRM Dynamics extract useful information for decision-making

Marketing and Business Growth

  • Marketing drives business success
  • Digital marketing promotes products or services worldwide
  • Search Engine Optimization (SEO) increases traffic through unpaid or editorial methods
  • Pay Per Click (PPC) is an online advertising model where advertisers pay publishers for "clicked" advertisement links
  • Blog marketing is a content marketing strategy

Customer Support

  • Customer satisfaction requires real-time customer support
  • Effective communication is integral for understanding and addressing customer needs, problems, and solutions
  • IT facilitates customer communication through channels like email, webinars, social media, and websites
  • Email is the exchange of stored messages between users over the internet
  • A webinar is an online group event broadcasted to a select audience
  • Social media allows people to create, share, and exchange information and ideas in virtual communities
  • A website provides useful information and helps people with particular interests connect with other websites
  • CRM systems manage contacts, sales, improve productivity, and enhance business relationships
  • CRM solutions allow sales and marketing teams to track a customer's interaction journey

Resource Management

  • Resource management involves planning, scheduling, and allocating people, money, and technology to projects or programs
  • Enterprise Resource Planning (ERP) software automates and manages core business processes, providing a single source of truth and streamlining operations
  • Globalization describes the growing interdependence of economies, cultures, and populations through cross-border trade, technology, investments, and information flows

Business Communications

  • Video conferencing software allows real-time, multidirectional video and audio meetings over the internet
  • Voice over Internet Protocol (VoIP) technology allows voice calls using broadband internet instead of a regular phone line

Inventory Management

  • Inventory management systems track item quantities and trigger stock replenishment when needed
  • Cash registers originally tracked cash flow mechanically
  • Point-of-Sale (POS) systems update inventory counts with each sale
  • Storage devices store digital documents
  • Storage devices can be internal (primary) or external (secondary) with varying storage capacities
  • Primary storage devices hold data temporarily and reside inside computer
  • Secondary storage devices have larger storage, can be internal or external, and are permanent

Spreadsheets

  • Spreadsheets organize data in cells
  • Labels are words for headings or names
  • Values are numbers used in calculations
  • Formulas are equations used for calculations

Graphic Design

  • Graphic design uses typography, images, colors, icons, and illustrations for visual communication
  • William Addison Dwiggins coined the term "graphic designer" in 1992
  • Graphic design's fundamentals vary from presentations to web/mobile apps, posters, logos, and paintings

Basic Elements of Graphic Design

  • Lines connect two or more points and can be thick, thin, curved, or jagged
  • Shapes are two-dimensional external boundaries of objects that have height and width, and they are classified as geometric (regular and mathematical) or organic (freeform)
  • Forms are three-dimensional shapes created using shadows, perspective, and sometimes texture
  • Texture is the physical quality of an object's surface, providing visual interest in 2D or 3D

Use of Texture

  • Establishing visual value or creating a focal point in artwork
  • Having contrast within a design
  • Making artwork visually balanced

Balance

  • Visual balance creates equilibrium by relating elements like line, shape, color, space, or form
  • Symmetrical balance includes radial symmetry, where both sides are visually equal
  • Asymmetrical balance has sides with different elements but similar visual weight

Branding

  • Branding reflects people's perceptions of an entity, such as a person, company, product, or service
  • Visual identity represents a brand visually through images, colors, and typography

Creating a Brand Identity

  • Establish a clear purpose, define the target audience, and identify unique qualities
  • Analyze the target audience's characteristics
  • Determine brand personality for visual impact
  • Create a simple, scalable, and memorable logo
  • Select a simple color palette with one to three primary colors and their family
  • Professional typography considerations include avoiding fancy or mixed fonts and using contrasting fonts
  • Use relevant icons, images, or photographs as supporting graphics

Layout and Composition

  • Layout and composition arrange objects or elements in design
  • Proximity places related elements together, separating unrelated items
  • White space, or negative space, exists between lines, paragraphs, and elements, allowing structured space

Importance of White Space

  • Enhances comprehension
  • Directs focus
  • Increases interaction
  • Guides users through grouping
  • Influences branding and design tone
  • Provides breathing room for users

Alignment

  • Alignment organizes elements, creating direction and balance, with options like left, centered, right, or justified

Contrast

  • Contrast uses opposite elements, such as colors or typefaces, to catch the eye and add emphasis

Repetition

  • Repetition uses similar typefaces, colors, or elements to create consistency and unity across a project.

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