Island Hopping Tour Service in Zamboanga City

• This document details the feasibility study for establishing an island-hopping tour service, Viaje na Isla Paraiso, in Zamboanga City.

Project Overview

• The study focuses on the "Onse Islas" and Sta. Cruz Island attractions.
• Viability will be determined by assessing market demand, competition, operating expenses, and potential revenue.
• Environmental and social impacts will also be assessed.
• The proponent is Ms. Jojo M. Mar.
• Location: P Rodriguez Dr, Zamboanga City, 7000 Zamboanga del Sur beside barnyard country coffee.

Objectives

• Aims to offer high-quality services for customer satisfaction and guarantee a positive experience.
• Strives to determine the viability and profitability of establishing Island Tours Services in Zamboanga City.
• Management seeks to build strong local community relationships and provide exceptional customer service and partnerships.
• Plans to provide comfortable accommodations, implement proper waste management, and ensure boat safety for island tours.
• Aims to create local job opportunities and encourage local business growth catering to tourists.

Financials

• The estimated project cost is Php 1,178,971.75.
• Funding secured through personal and investment resources.
• Requires around Php 1,178,971.75, which includes Labor Cost: 136,112 monthly, Equipment, Supplies, and Machinery:828,049, Utilities Cost: 32,410.75, Meals Cost: 80,000 monthly, Hotel Accommodation Cost: 102,400.

Project Benefits

• Promotes Zamboanga's natural beauty and cultural heritage.
• Expected to boost the local economy, generate revenue, and create jobs.

Target Market

• Primarily male and female individuals aged 23 to 59 years old with disposable income and an interest in adventure, nature, and culture.
• Focuses on five barangays: Tetuan, Tugbungan, Tumaga, Pasonanca, and Sta. Maria.

Targeted Population

• Pasonanca: Total Population 27,215, Targeted Population (52.78%) 14,452
• Sta. Maria: Total Population 24,133, Targeted Population (54.59%) 13,753
• Tetuan: Total Population 29,621, Targeted Population (73.25%) 15,863
• Tugbungan: Total Population 26,538, Targeted Population (51.43%) 13,157
• Tumaga: Total Population 33,399, Targeted Population (52.37%) 17,028
• Total: Total Population 140,906, Targeted Population (56.88%) 74,253

SWOT Analysis

• Strengths: Owner's real estate experience, full project funding, strong network, local government support, and beautiful islands.
• Weaknesses: Seasonal tourist flow affecting income and viability.
• Opportunities: Capitalizing on Zamboanga's natural beauty, benefiting local vendors, and offering diverse activities.
• Threats: Natural disasters, political instability, and competition.

Methodology

• Survey questions were distributed to residents in Zamboanga City barangays.
• It includes Pasonanca (14,452), Sta. Maria (13,753), Tetuan (15,863), Tugbungan (13,157), and Tumaga (17028).
• Slovin's Formula was used to determine sample size N/1 + N(e) 2.
• Sample size: 397 proponents

Market Analysis

• Targets domestic and international tourists exploring Zamboanga City's islands.
• Aims to cater to young professionals and adventurous travelers with different itineraries and customer service.
• Survey results indicates 55.5% of the respondents are male and 44.5% are female.

Employment

• The survey revealed 82.3% of respondents are employed and 17.8% are unemployed.

Demand and Supply Stats

• Population growth rate of 1.77% in 2024.
• High interest in island hopping tours, with 92.7% of surveyed residents expressing a desire to participate

Projected Demands

Competitors

• Azzura Beach Resort is an indirect competitor that offers same service activities Travel NA Isla Paraiso provides.

Projected Supply

Annual Projected Supply of Viaje na Isla Paraiso's competitors:

Market Share

• Viaje na Isla Paraiso's projected demand is 26.2%.
• Rivals projected supply at 73.8%, which signifies a difference and gap between the projected demand and supply from its competitors.

Demand and Supply

Competitive Advantages

• Custom tour packages including local cuisine, community engagements, and access to less-visited islands.
• Emphasizing commitment to sustainable tourism and collaborating with local businesses.

Marketing Strategy

• Utilize social media platforms.
• Increase content to attract a broader audience.
• Create informative, visually appealing content, and highlight the island's beauty.

Service Packages

• Tour to Las Islas de Santa Cruz, and Once Islas..
• Provide swimming, snorkeling, kayaking, trekking, and diving.
• Life jackets, snorkeling gear, and meals enhance customer satisfaction.

Pricing Packages

Location

• The main office will be located at P Rodriguez Dr, Zamboanga, 7000 Zamboanga del Sur Cafe near barnyard country coffee

Main Office

• The location will be at P Rodriguez Dr, Zamboanga, 7000 Zamboanga del Sur beside barnyard country coffee cafe.

Organizational Structure

• Manager
• 2 Tour Coordinators/Guide
• Media Representative
• Office Security Guard(1)
• Drivers(2)

Sales

Employee Compensation

Employee Benefits

• SSS and PhilHealth
• Bonuses based on employee and company performance

Company Policy

• No Work, No pay
• Training and Emergency procedures must be all conducted
• Specific, and Detailed Guideliness with agreements to avoid miscommunication
• Policy against any form of Workplace Misconduct
• To Obtain License and Permits

Financial Assumptions

• Population growth rate 1.77%
• Inflation rate 2.9%
• Machinery and equipment depreciates in 5 years
• Funiture depreciates in 5 years
• Safety suppiles depreciates in 3

Financial Information

• Total Capital Asset - P 819,683.00
• Direct Cost - P 173,008.00
• Operating Expenses (3 months) - P 97,032.00