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Questions and Answers
What is search engine optimization?
What is search engine optimization?
A process that involves configuring a website so that search engines can index it correctly and ensuring it appears in top search results.
Which of the following are processes involved in SEO? (Select all that apply)
Which of the following are processes involved in SEO? (Select all that apply)
- Creating social media accounts
- Conducting keyword research
- Ensuring the website ranks highly in search results (correct)
- Configuring a website for indexing (correct)
Google and Bing only operate during business hours.
Google and Bing only operate during business hours.
False (B)
Google and Bing act as ________ on the internet.
Google and Bing act as ________ on the internet.
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What are the four types of search intent?
What are the four types of search intent?
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What type of searches do people use when they are looking for a specific website without remembering the exact URL?
What type of searches do people use when they are looking for a specific website without remembering the exact URL?
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Study Notes
Introduction to SEO
- SEO stands for Search Engine Optimization. It helps websites rank higher in search results.
- SEO involves two processes: configuring a website for search engine indexing and optimizing for top search results.
- Understanding how search engines like Google and Bing work is crucial for website optimization.
How Search Engines Work
- Google and Bing are like internet librarians, indexing vast amounts of data from websites.
- When a user searches, these engines search their index for relevant information and display it on the webpage.
- Search engines crawl the internet through programs called spiders that click on links and map out web pages.
- New information is added to the Google data warehouse for future reference.
Understanding Search Intent
- People search with a specific intent such as solving a problem, buying something, learning, or finding something.
- Search intent can be categorized into "Solve," "Buy," "Learn," and "Find."
- Different intents lead to different search categories.
Types of Searches
- Navigational Searches: People looking for a specific website but don't remember the exact URL.
- Informational Searches: People seeking answers to questions. These searches often use a question format.
- Commercial Investigation Searches: Professional searches for information needed to fulfill business tasks, like finding a website builder or a local service provider.
Transaction Searches
- People are ready to make a purchase. They're searching for a specific product, often with a price range in mind.
- They might search for “buy [product] under $100.”
- This often leads to a direct purchase from the search results.
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