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Introduction to Search Engine Optimization (SEO)

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What is the main purpose of Search Engine Optimization (SEO)?

To decrease website visibility

To limit potential customer engagement

To reduce website traffic

To improve website visibility and ranking in search engine results pages (correct)

What is the significance of implementing SEO strategies for websites?

To limit the relevance of the content

To attract more organic traffic and improve chances of conversions and engagement (correct)

To decrease the chances of conversions and engagement

To reduce organic traffic

What does 'SERP' stand for in the context of search engines?

Search Engine Relevance Page

Search Engine Results Page (correct)

Search Engine Response Page

Service Engine Results Page

What does SEO aim to create with its strategies?

Valuable and relevant content Signup and view all the answers

How does SEO contribute to a website's visibility on search engine results pages?

By optimizing various aspects of a website Signup and view all the answers

What is the main purpose of SEO for businesses?

Enhancing online visibility and customer acquisition Signup and view all the answers

When was Google introduced, outpacing other search engines?

1998 Signup and view all the answers

What is the significance of backlinks in SEO?

Improving website authority and credibility Signup and view all the answers

What does off-page optimization involve?

Acquiring high-quality inbound links and social media engagement Signup and view all the answers

What are meta tags used for in SEO?

Developing compelling and accurate descriptions for webpages Signup and view all the answers