Introduction to Rhetoric and Persuasion

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Questioning

<p>Sophists focused on rhetoric and persuasion techniques, while Aristotelians emphasized logic and reasoning.</p> Signup and view all the answers

<p>A philosophy that seeks to maximize overall happiness or well-being.</p> Signup and view all the answers

<p>A standard of behavior or belief that is considered typical or expected within a group or society.</p> Signup and view all the answers

<p>The ease with which information can be retrieved from memory affects its influence on our judgments and decisions.</p> Signup and view all the answers

<p>The order in which arguments are presented</p> Signup and view all the answers

<p>That's-not-all</p> Signup and view all the answers

<p>A planned series of communication activities that are designed to achieve a specific goal.</p> Signup and view all the answers

<p>When there is a mismatch between perceived norms and actual norms.</p> Signup and view all the answers

<p>A model that describes the stages a person goes through when adopting a new behavior or belief.</p> Signup and view all the answers

<p>Inoculation theory is about building resistance to persuasive messages by exposing people to weakened versions of the opposing argument. The 'dose' refers to the amount of counter-argument exposure.</p> Signup and view all the answers

<p>Ego-involvement</p> Signup and view all the answers

<p>Injunctive norms refer to what people <em>should</em> do, while descriptive norms refer to what people <em>actually</em> do.</p> Signup and view all the answers

<p>Threat information (perceived severity and susceptibility) and efficacy information (response efficacy and self-efficacy).</p> Signup and view all the answers

<p>The stages of change are Predisposing, Reinforcing, and Enabling factors.</p> Signup and view all the answers

<p>The grueling rituals create dissonance between the person's positive view of the group and their negative experience. To reduce dissonance, they may rationalize the rituals and increase their commitment to the group, emphasizing its value.</p> Signup and view all the answers

<p>When the person does not believe they have the ability to change their behavior or when they believe that the behaviors are justified.</p> Signup and view all the answers

<p>Central route</p> Signup and view all the answers

<p>The strategic placement of branded products in entertainment media, such as movies, TV shows, or video games.</p> Signup and view all the answers

<p>The tendency to agree with statements or questions, even if one does not fully agree or understand them.</p> Signup and view all the answers

<p>The tendency to respond in a way that makes oneself look good or socially acceptable.</p> Signup and view all the answers

<p>Transportation refers to the degree to which a person feels immersed in a message, such as a story or a narrative.</p> Signup and view all the answers

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<p>Telos</p> Signup and view all the answers

<p>The order in which arguments are presented.</p> Signup and view all the answers

<p>Low-balling</p> Signup and view all the answers

<p>The more we are exposed to something, the more we like it.</p> Signup and view all the answers

<p>All of the above</p> Signup and view all the answers

<p>A series of coordinated messages designed to achieve a specific communication goal.</p> Signup and view all the answers

<p>A model that describes the stages of a persuasive campaign</p> Signup and view all the answers

<p>People who are exposed to a weak form of an argument are less likely to be persuaded by stronger forms of the argument.</p> Signup and view all the answers

<p>Self-efficacy</p> Signup and view all the answers

<p>Genetic fallacy</p> Signup and view all the answers

<p>Seduction</p> Signup and view all the answers

<p>Latitude of acceptance, latitude of rejection, latitude of non-commitment</p> Signup and view all the answers

<p>Injunctive norms refer to what people should do, while descriptive norms refer to what people actually do.</p> Signup and view all the answers

<p>Self-efficacy</p> Signup and view all the answers

<p>Assessment</p> Signup and view all the answers

<p>All of the above</p> Signup and view all the answers

<p>All of the above</p> Signup and view all the answers

<p>Ignore the inconsistency.</p> Signup and view all the answers

<p>Central route and peripheral route</p> Signup and view all the answers

<p>All of the above</p> Signup and view all the answers

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