Introduction to Logistics Management

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Questions and Answers

What is the primary focus of logistics within the broader context of supply chain management?

  • The actual movement, storage, and management of goods to ensure efficiency and speed. (correct)
  • Overseeing supplier relationships and procurement strategies.
  • Financial planning and investment decisions across the supply chain.
  • Strategic planning and long-term goal setting for the entire supply network.

How can a company effectively address the trade-off between speed and cost in its logistics strategy?

  • Assess the specific needs and expectations of different customer segments, tailoring logistics strategies accordingly. (correct)
  • Implementing the lowest possible cost strategy while ensuring that transportation times are above average.
  • Always prioritize speed, regardless of cost implications, to ensure customer satisfaction.
  • Only focus on minimizing costs, accepting longer delivery times as a result.

In the context of logistics, what does the term 'postponement' refer to?

  • Delaying the shipment of goods to avoid incurring additional storage fees.
  • Outsourcing logistical functions to third-party vendors to cut costs.
  • Standardizing the final product processing in the distribution channel until the customer order is received. (correct)
  • Centralization of all warehouse activities to reduce transportation expenses.

What is the Council of Logistics Management (CLM) definition of logistics?

<p>The part of supply chain management that plans, implements, and controls the efficient, cost-effective flow and storage of goods, services, and related information. (C)</p> Signup and view all the answers

What is the primary goal of an 'efficient' logistics strategy?

<p>To minimize costs by streamlining operations and centralizing storage. (B)</p> Signup and view all the answers

What is a key question to consider when implementing standardization in logistics?

<p>How to provide the variety that customers want without significantly increasing logistics costs. (A)</p> Signup and view all the answers

How do shorter product life cycles affect logistics and distribution strategies?

<p>They necessitate faster and more flexible distribution to maximize sales within the limited product lifespan. (D)</p> Signup and view all the answers

What strategic error did Boeing commit by outsourcing core functions?

<p>Relying on over 50 suppliers which led to severe quality control issues and grounded planes. (A)</p> Signup and view all the answers

What impact does technology and online commerce have on the relationships between suppliers and customers?

<p>It changes the conventional dynamics, requiring companies to adapt their logistics to suit new purchasing habits. (B)</p> Signup and view all the answers

Which of the following best describes the relationship between logistics and supply chain management?

<p>Logistics is a subset of supply chain management and focuses on the actual movement, storage, and management of goods. (A)</p> Signup and view all the answers

How did order management and warehouse implementation issues impact Hershey's, a large chocolate manufacturer, in 1999?

<p>Caused the company to miss critical Halloween shipments, leading to millions in lost revene. (B)</p> Signup and view all the answers

How can a company effectively provide differentiated distribution?

<p>Applying multiple distribution strategies to different groups of products based on their specific needs and customer expectations. (C)</p> Signup and view all the answers

What does the term 'replenishment quantities and timing' fall under in the Level of Decision table?

<p>Operational (D)</p> Signup and view all the answers

What does the term 'Num. of facilities, size and location' fall under in the Level of Decision table?

<p>Strategic (A)</p> Signup and view all the answers

What does the term 'Inventory positioning' fall under in the Level of Decision table?

<p>Tactical (D)</p> Signup and view all the answers

Which of the following best describes the role of objectives in logistics strategy?

<p>Objectives are where an organization wants to go, guiding actions and decisions (increased value and customer service). (C)</p> Signup and view all the answers

How does increasing energy prices affect logistics practices?

<p>They affect transport costs, leading to higher operational expenses and potentially influencing network design and mode selections. (A)</p> Signup and view all the answers

In 2017, Toys R Us had to file for bankruptcy and had to close over 800 stores. What caused this?

<p>They experienced challenges with inventory, logistics, and e-commerce, which led to lost sales and costs. (A)</p> Signup and view all the answers

In the context of strategic, tactical, and operational decisions in logistics, which activity is best categorized as a 'tactical' decision?

<p>Implementing safety stock procedures to manage varying demand levels. (C)</p> Signup and view all the answers

In 2018, KFC UK had trouble when they changed its supply chain provider from Bidvest to DHL. What problem did that cause?

<p>A fatal accident closed the M6 motorway near the DHL's warehouse, and DHL had just one warehouse, eventually meaning that the restaurants nearly all closed down, hurting sales. (C)</p> Signup and view all the answers

What is the goal of consolidation in logistics?

<p>To increase the size of the shipment lowering average costs while reducing customer satisfaction. (B)</p> Signup and view all the answers

Which of the following best exemplifies a logistics strategy focused on 'cost reduction'?

<p>Negotiating long-term contracts with carriers to secure lower transportation rates. (A)</p> Signup and view all the answers

What is the primary focus of a logistics strategy that prioritizes being a 'Service Leader'?

<p>To offer tailored customer service and distribution channel strategies to enhance reliability and responsiveness. (D)</p> Signup and view all the answers

What logistical opportunity is leveraged through being a ‘Cost/Productivity Advantage’?

<p>Capcity Utilization (A)</p> Signup and view all the answers

In an efficient supply-chain, how would goods be purchased?

<p>Goods would be purchased in economical buy quantities. (A)</p> Signup and view all the answers

In a responsive supply-chain, how is the product to the consumer?

<p>In a responsive supply-chain, premium transportation will be used to expedite product to consumers. (C)</p> Signup and view all the answers

A company decides to move warehousing closer/more widespread throughout the supply routes. What will this strategy accomplish?

<p>This warehouse strategy is more effective at providing faster and more flexible customer service. (A)</p> Signup and view all the answers

What does the term 'Service Improvement' mean in Logistics Strategy?

<p>Service Improvement is making transportation and distribution faster and more reliable. (D)</p> Signup and view all the answers

What does the term ‘Capital Reduction’ mean in Logistics Strategy?

<p>Capital Reduction means improving costs and how reliable the facilities are. (D)</p> Signup and view all the answers

What does the term 'Cost Reduction' mean in Logistics Strategy?

<p>Cost Reduction means planning and organizing distribution to reduce spending. (B)</p> Signup and view all the answers

A business wants to increase revenues and profit. To do so, they want to have a better product. Which logistics strategy would they want to implement?

<p>Right Time. (A)</p> Signup and view all the answers

Why is logistics important to large industries?

<p>All of the above. (D)</p> Signup and view all the answers

What is a strategic consideration when determining facility location in logistics?

<p>Determining the number of potential facilities. (B)</p> Signup and view all the answers

What does the term ‘feedback’ mean in logistics strategy?

<p>Feedback is knowing where we are right now. (D)</p> Signup and view all the answers

In what way does online business affect distribution?

<p>Online business enables customers to shop across the world, expanding access to more diverse goods. (D)</p> Signup and view all the answers

When looking at customer service, what would be the lowest form of decision that would need to be made?

<p>Order Filling. (B)</p> Signup and view all the answers

Why would a company choose to focus on a smaller number of facilities and more centralized storage?

<p>They are following a less expensive system of storage. (C)</p> Signup and view all the answers

What has been known to potentially reduce customer service level in logistics?

<p>Consolidation might increase shipment size, leading to increased delivery time, potentially reducing great customer service. (B)</p> Signup and view all the answers

Flashcards

What is logistics?

The process of planning, implementing, and controlling the efficient flow and storage of goods and information from origin to consumption to meet customer needs.

Logistics vs Supply Chain

Logistics is a subset of supply chain management, focusing on the movement and storage of goods. Supply chain management is broader and can include product development, marketing and other things.

Tactical vs Strategic Planning

Tactical planning focuses on short-term plans, whereas strategic planning focuses on long-term goals.

What is strategy?

A set of guiding principles that generate a desired pattern of decision-making within an organization.

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Logistics strategy

It involves aligning logistics actions and decisions with the company's strategic goals, focusing on increased value and customer service.

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Speed vs Cost

The trade-off between speed and cost is a basic foundation of logistics strategy.

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Efficient Strategy

Focuses on reducing product price through economical production, finished goods inventories, and efficient network design.

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Responsive Strategy

Focuses on delivering products faster to customers through excess capacity, quick change-overs, and widespread network.

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Differentiated Distribution

Different products should have different customer service levels and distribution strategies.

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Consolidation

Combining customer orders at the warehouse to increase shipment size, which lowers per-unit shipping costs; potentially reduces customer service level due to increased delivery time.

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Logistics Postponement

The time of shipment and the location of final product processing should be delayed until the customer order is received.

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Standardization

Providing product variety without dramatically increasing logistics costs by using interchangeable parts.

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Study Notes

Introduction to Logistics Management

  • Logistics is the process of planning, implementing, and controlling the efficient, cost-effective flow and storage of raw materials, in-process inventory, finished goods, and related information from the point of origin to consumption, conforming to customer requirements

Logistics vs Supply Chain

  • Logistics is a subset of supply chain management
  • Logistics focuses on movement, storage, and management of goods
  • Logistics involves planning and controlling the flow of products from one point to another to ensure efficiency, speed, and cost-effectiveness
  • Logistics involves tactical planning
  • Supply Chain involves strategic planning
  • Supply chain management involves choosing a theme, setting up decorations, sending invitations, and buying the cake
  • Logistics is the part of the plan where you actually move everything around
  • Logistics gets the cake from the bakery to the venue, organizes the party supplies correctly, and ensures everything arrives on time

Key problem areas in Logistics

  • Customer service level
  • Facility location
  • Inventory decision
  • Transportation decision

Levels of Decision

  • Strategic decisions include location, transportation, order processing, customer service, inventory, purchasing, and warehousing
  • Location (strategic): Number of facilities, size, and location
  • Transportation (strategic): Mode selection
  • Order processing (strategic): Selecting and designing order entry system
  • Customer service (strategic): Setting standards
  • Inventory (strategic): Location, control policies
  • Purchasing (strategic): Development of supplier-buyer relations
  • Warehousing (strategic): Layout, size selection
  • Tactical decisions include location, transportation, order processing, customer service, inventory, purchasing, and warehousing
  • Location (tactical): Inventory positioning
  • Transportation (tactical): Seasonal service mix
  • Order processing (tactical): Priority rules for customer orders
  • Inventory (tactical): Safety stock levels
  • Purchasing (tactical): Contracting, forward buying
  • Warehousing (tactical): Space utilization
  • Operational decisions include location, transportation, order processing, customer service, inventory, purchasing, and warehousing
  • Location (operational): Routing, expediting, and dispatching
  • Transportation (operational): Replenishment quantities and timing
  • Order processing (operational): Expediting orders
  • Inventory (operational): Order filling
  • Purchasing (operational): Order releasing
  • Warehousing (operational): Order picking and restocking

Importance of Logistics

  • Logistics represents between 8-12% of GDP worldwide
  • Logistics represents more than 20% of GDP in Indonesia
  • Supply chain costs account for a large portion of sales revenue, 30-80% in the F&B sector
  • Shorter product life cycles require faster and more flexible distribution
  • Increasing energy prices affect transport costs
  • Technology and online changes affect the relationship between suppliers and customers

Top Logistics fails

  • In 1999, Hershey's missed critical Halloween shipments due to order management and warehouse implementation issues, resulting in $150 million in lost revenue, a 19% profit drop, and a stock decrease from 57 to 38
  • In 2018, KFC UK changed its supply chain provider from Bidvest (6 warehouses) to DHL (1 warehouse)
  • A fatal traffic incident closed the M6 motorway near DHL's warehouse, and only 266 of 870 UK and Ireland restaurants were open by February 18th, 2018
  • In 1999, Toys R Us launched its online division and received tens of thousands of orders for Christmas, which they were unable to fulfill, eventually outsourcing fulfillment
  • Toys R Us experienced a supply chain failure in 2017, contributing to bankruptcy and the closure of over 800 stores in the United States
  • These challenges with inventory management, logistics, and e-commerce capabilities led to lost sales and increased costs
  • Boeing outsourced core functions, leading to a full reliance on over 50 suppliers, resulting in quality control issues
  • Planes were grounded due to overheating lithium-ion batteries and fires
  • The company was supposed to trial the aircraft in 2007 and complete the first delivery in 2008, but it didn't enter commercial service until 2011

Logistics Strategy (TM-2)

  • Strategy is a set of guiding principles that, when communicated and adopted in the organization, generates a desired pattern of decision-making
  • Logistics strategy is related to how logistics actions and decisions are directed toward achieving the company's strategic objectives of increased value and customer service
  • Logistics strategy aims for cost reduction, capital reduction, service improvement, right place, right time, and right price

Speed Vs Cost

  • A basic foundation of logistics strategy is the tradeoff between speed and cost

Efficient vs Responsive

  • Efficient logistics focuses on reducing product price through economical production runs, finished goods inventories, economical buy quantities, large shipment sizes, and batch order processing
  • Efficient logistics networks are leaner with fewer facilities and more centralized storage
  • Lower inventory and turnover rates are important to control, and service level is normally set lower
  • Responsive logistics focuses on getting products faster to customers through excess capacity, quick changeovers, short lead times, flexible processing, premium transportation, and single-order processing
  • Responsive logistics networks are more widespread, with a higher number of facilities, and are closer to the customer
  • Higher inventory and product availability are critical, and service levels are normally set higher

Service/Value Advantage

  • Logistics leverage opportunities include tailored service, distribution channel strategy, reliability, responsiveness, information, flexibility, and environmental credentials

Cost/Productivity Advantage

  • Logistics leverage opportunities include capacity utilization, asset turn, low inventory, and low wastage

Differentiated Distribution

  • Not all products should be provided with the same level of customer service
  • Multiple distribution strategies could be applied to different groups of products, e.g., 7-Eleven Japan

Consolidation

  • A customer's order arriving at the warehouse is combined with orders received at a later period
  • Increasing the size of the average shipment lowers the average per-unit shipping cost
  • This potentially reduces customer service level because of increased delivery time

Logistics Postponement

  • The time of shipment and the location of final product processing in the distribution of a product should be delayed until the customer order is received

Standardization

  • Providing variety to customers without dramatically increasing logistics costs
  • The use of standardization and postponement in combination is often effective
  • Interchangeable parts, modularization of products, and labeling of the same products under different brand names can create standardization in production

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