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What is the role of an arts manager?
What is the role of an arts manager?
A visionary person vital to the growth and survival of the art scene, who may lead an organization, institution, creative enterprise, or act as a policy-maker.
What are the three commitments in arts management by Derrik Chong?
What are the three commitments in arts management by Derrik Chong?
Artistic excellence means offering what the public wants.
Artistic excellence means offering what the public wants.
False
What is meant by 'accessibility and audience development' in arts management?
What is meant by 'accessibility and audience development' in arts management?
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Who is Jeff Zannetti?
Who is Jeff Zannetti?
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What does the commitment to public accountability entail for an arts manager?
What does the commitment to public accountability entail for an arts manager?
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Study Notes
Introduction to Leadership and Management in Different Art Fields
- Arts managers are visionaries, vital for the growth and survival of the art scene
- They can be leaders of organizations, institutions, creative enterprises, or policy makers
- Arts managers can work as support staff, implement change in specific art disciplines, or operate within municipalities or regions
- They can also operate at the national or international level, crossing geographical borders to implement interventions
The Self in the Arts
- Focuses on personal awareness in relation to the essence of arts management
An Arts Manager’s Commitment
- Derrik Chong, Director of Undergraduate Studies and Senior Tutor in the School of Management at Royal Holloway University of London, defines three commitments to arts management:
Artistic Excellence and Integrity
- This commitment goes beyond offering what one thinks the public wants
- It is not merely being true to one’s self as an artist, but relentlessly pursuing one’s vision in the arts as a leader and tastemaker
- Allows the arts manager to initiate creative partnerships
- Starts with recognizing the need to nurture one's heritage and deliver sound, meaningful, and moralistic content
- Focuses on serving the betterment of society
Accessibility and Audience Development
- A commitment to bridge artists and the public
- Requires upgrading the needed core competencies for project/program creation
- Requires improving oral and written communication to reach out to the public
- Focuses on making art accessible
- Creating and being involved in the local community paves the way for brand/product awareness and a more positive view
Public Accountability and Cost-Effectiveness
- A commitment to being a steward of the arts with continuous passion
- Requires a willingness to be accountable to the public, use resources efficiently, and regularly upgrade core competencies
- Demonstrates passion, vision, innovation, courage, and the willingness to establish connections and leadership
- Focuses on discovering ways to produce good results without costly expenditures
- Service/Product should have good value for the amount of money paid
Setbacks and Roadblocks
- Common roadblocks to success according to Jeff Zannetti, who graduated with an Economics degree from the University of Pennsylvania and studied business at the Wharton School of Business
- Jeff worked in finance at Bear Stearns, Lehman Brothers, Barclays Capital, and Merrill Lynch
- He was a nationally ranked All-Ivy League wrestler at UPenn
- There is no magic formula to guarantee or control success
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Description
Explore the vital role of arts managers as visionaries in the growth of the art scene. This quiz delves into the commitments, personal awareness, and the essence of leadership and management in different art fields. Gain insights into the responsibilities of arts managers at various levels, from local to international settings.
